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The Power of Strong Ties…and the Strength of Weak Ties Debunked!

Written by Ivan Misner and Max Steén
Max Steén, the co-author of this piece, conducted a study as part of his Masters thesis, entitled: The Strength of Strong Ties in Business Networks.  The results of this study showed that those who focused on strong ties – rather than weak ties – were able to increase the number [...]

Finding Your Niche, Even in a Narrow Field

If your field is somewhat specialized, and you have an idea for a book you want to write, you may find that others have gotten there before you.
This is natural: many experts on a subject want to cement their expertise by writing a book that will demonstrate their leadership in the field.
What if you find [...]

6 Press Release Strategies for 2013

Abstract: The press release strategies that worked so well for you over the last 3-4 years will be less effective in 2013. These six press release strategies will improve your online visibility and power of persuasion.
2012 was a strange year for the press release. Google Pandas and Penguins ran amok and almost brought [...]

Movie Tie-Ins in an Age of E-Publishing

Remember those coffee-table books you might have bought (often on the discount table, since so many end up unsold) for a movie you liked? You’d browse through them, then they’d usually end up, if not on a coffee table, then somewhere almost out of sight until you remembered to include them in a garage sale. [...]

Banned Book Reviews and the Platform-Builder

Amazon has banned some book reviews from its site. In particular, those from publicists and companies that consolidate reviews. But you shouldn’t worry – you’ve got a platform.
Now, everyone knows the Amazon review system is flawed. Friends weigh in on authors’ books and bestow five stars to build up their rankings. Enemies try to drive [...]

One of the Best Ways to Advertise: Facts vs. Values

Learn one of the best ways to advertise.
There are a lot of strategies to advertise your business or your company, some good and many bad. As an advertising graduate, I would like to share with you some of the tips I learned from experience (I promise not to share the bad ones).  First tip: speak to [...]

Focus on Your Core Services for Best Results

By Lester M. Salvatierra
A business college professor drilled into us that we should always “narrow our focus and stick to it.” Like many such business guidelines it made sense, but recently it really hit home.
I have friends in various businesses — health insurance, financial planning, mortgage lending, business consulting and a host of other professions [...]

Unleash Your Entrepreneur to Thrive in Recessions

You have three brains competing in your head.
All three are valuable. But only one of them holds the keys to thriving in tough economies.
If you let the other two dominate, be prepared to struggle.
The visionary Entrepreneur asks, “How can we make/do this better? What is the market demanding?”
The pragmatic Manager asks, “How can we systemize [...]

Share Your Downside Openly to Increase Trust & Sales

Hands shaking and forehead beading with sweat, I tore open the box. I quivered with excitement as I cradled my Amazon Kindle for the first time.
I whispered sweet nothings into its screen and stroked its back as I turned it on and set it up. I downloaded several books and tested it out.
I swooned. I [...]

4 Highly-Abused Sales Tactics–& How to Use them Appropriately

I’m adamantly opposed to churn-and-burn, transactional sales mentality.
Thing is, it actually works. That is, it works in the short term. It does make immediate sales.
The problem is that it doesn’t work over the long term. It doesn’t build brand loyalty. It doesn’t create raving fans that come back again and again.
It doesn’t posture you as [...]

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