Amazon has banned some book reviews from its site. In particular, those from publicists and companies that consolidate reviews. But you shouldn’t worry – you’ve got a platform. Now, everyone knows the Amazon review system is flawed. Friends weigh in on authors’ books and bestow… Read more   

Learn one of the best ways to advertise. There are a lot of strategies to advertise your business or your company, some good and many bad. As an advertising graduate, I would like to share with you some of the tips I learned from experience (I promise not to… Read more   

By Lester M. Salvatierra A business college professor drilled into us that we should always “narrow our focus and stick to it.” Like many such business guidelines it made sense, but recently it really hit home. I have friends in various businesses — health insurance, financial planning, mortgage… Read more