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How to Use Customer Reviews to Increase Conversion

If you recently purchased something online, did a review influence your purchase decision? For most of us, the answer is yes. Have you shopped online and a lack of reviews for a particular product actually gave you pause or stopped you from buying? We all like to know the opinions More

BTCRoy

Customer Profiles

I’ve never seen a business fail due to reaching the wrong people. But if you listen to advertising sales reps, “reaching the right people” will solve all your problems. And guess who has exactly the right people for you? The conversation usually goes something like this: the sales rep says, More

BTCRoy

Archetypal Patterns, Part 3

How to Make Business Good When Times are Bad Here’s the Pattern: When times are tough and customers are scarce, business owners buckle down and try to become even better at the things they do well. They do this because they trust the Guide pattern, “This has always worked in More

BTCRoy

Archetypal Patterns, Part Two—Fractal Self-Similarity

Thriller as the Soundtrack to Casablanca Much has been written about how the 1973 album by Pink Floyd, Dark Side of the Moon, synchronizes with The Wizard of Oz (1939) as a shockingly appropriate soundtrack. The movements of the actors seem to be choreographed to the rhythm and tempo of More

    No Spam, Ma’am

    Posted 17 months ago

    E-mail ads—you call them “communications,” but I call them “junk mail” or “spam.” In his article, E-Mail Blasts, Rick Frishman suggests sending your book promotion ads to tens of thousands ... [Link]

    No Volunteers, Please!

    Posted 17 months ago

    People who care about what you do will give you feedback, usually in the form of complaints. They’ll be loud, passionate, and impossible to ignore. Don’t confuse them with the ... [Link]

    Thought Particles

    Posted 18 months ago

    One of the most difficult things for any actor to learn is to express emotion while remaining in character. Some actors have the ability to almost become the people they ... [Link]

    Adding Value Means Big $$$ !!!

    Posted 18 months ago

    It’s a rare person who doesn’t like buying something personal, such as jewelry, clothes, entertainment. And shoppers hate being pressured to buy. They want control of a transaction. If a ... [Link]

    The Right Tool — Wielder

    Posted 19 months ago

    More than 100 vendors offer web analytics applications. Before you choose server side, client side, or hosted solutions, you should ask, “What do I really need to measure on my ... [Link]

    The Newest Force in Commerce

    Posted 20 months ago

    The newest force in commerce is the consumer’s need to be recognized: “Pay attention to me, to my lifestyle, and to my values” has become the new rallying cry. In ... [Link]

    Young Businesses vs Old Businesses

    Posted 20 months ago

    The term “product life cycle” compares goods and services to living organisms. As far as it goes, it’s a useful comparison, but products usually don’t have such predictable cycles. Furthermore, ... [Link]

    Padding the Value

    Posted 21 months ago

    The computer industry has a peculiar idea of value. First, they produce a whiz-bang, super light-speed machine. Unfortunately, everyone else has a box with the same capabilities and about the ... [Link]

    Leverage

    Posted 21 months ago

    There’s an interesting concept in financial circles called “leverage”—simply put, it is using a small amount of money to control a much larger investment. Leverage is important for information marketers. ... [Link]

    Four Types of Customers

    Posted 21 months ago

    For decades, American companies have used mass marketing to offer the same products in the same way to all customers. Mass marketing assumes that every customer is alike. And though ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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