Abstract: The press release strategies that worked so well for you over the last 3-4 years will be less effective in 2013. These six press release strategies will improve your online visibility and power of persuasion.
… Read more   2012 was a strange year for the press release. Google Pandas and Penguins ran

… Read more   Remember those coffee-table books you might have bought (often on the discount table, since so many end up unsold) for a movie you liked? You’d browse through them, then they’d usually end up, if not on a coffee table, then somewhere almost out of sight until you remembered to include

Amazon has banned some book reviews from its site. In particular, those from publicists and companies that consolidate… Read more    reviews. But you shouldn’t worry – you’ve got a platform.
Now, everyone knows the Amazon review system is flawed. Friends weigh in on authors’ books and bestow five stars to build