Marketing Tactics
How to Use Customer Reviews to Increase Conversion
Bryan Eisenberg - Mar 18, 2010If you recently purchased something online, did a review influence your purchase decision? For most of us, the answer is yes. Have you shopped online and a lack of reviews for a particular product actually gave you pause or stopped you from buying? We all like to know the opinions More
Customer Profiles
Roy Williams - Mar 17, 2010I’ve never seen a business fail due to reaching the wrong people. But if you listen to advertising sales reps, “reaching the right people” will solve all your problems. And guess who has exactly the right people for you? The conversation usually goes something like this: the sales rep says, More
Archetypal Patterns, Part 3
Roy Williams - Feb 05, 2010How to Make Business Good When Times are Bad Here’s the Pattern: When times are tough and customers are scarce, business owners buckle down and try to become even better at the things they do well. They do this because they trust the Guide pattern, “This has always worked in More
Archetypal Patterns, Part Two—Fractal Self-Similarity
Roy Williams - Jan 28, 2010Thriller as the Soundtrack to Casablanca Much has been written about how the 1973 album by Pink Floyd, Dark Side of the Moon, synchronizes with The Wizard of Oz (1939) as a shockingly appropriate soundtrack. The movements of the actors seem to be choreographed to the rhythm and tempo of More
Darci:
As an aspiring romance writer and diehard Harlequin reader, I heard through the publishing... Read Entire Comment
Dezy Walls:
I agree with your conclusions about doing it for others but isn’t that what our... Read Entire Comment
Dave Allen:
I love your clear messages Roy. All the best for you and yours in 2010. And a... Read Entire Comment
Nonyameko Afiya:
Very nice, almost sounded like a church sermon without the other stuff. I really... Read Entire Comment
Leads:
Thank you, for such a clear and comprehensive post. Since I’ve been reading you, I feel I... Read Entire Comment
Peter Nevland:
Thanks for the additional info about Tora, Elizabeth, but I would hesitate to say... Read Entire Comment
Elizabeth Jennings:
You have your facts wrong. Harlequin Enterprises is a highly successful... Read Entire Comment
Scott Mathews:
I just got off the phone with a writer friend who is very well informed and told me... Read Entire Comment
Joel:
I’ve realized that I really do love the chase, perhaps even more than the success, so... Read Entire Comment
Richard:
how true… the greatest successes usually come with great risk, but when taking... Read Entire Comment
Jeanne Strouse:
Susan I think you must have had a wonderful Mom to give you all these “live... Read Entire Comment
JohnnyJohnny:
Is there is specific site that lends itself to book blogging better than others? I... Read Entire Comment
Martin Schultz:
Great points. I will comment on only two. And I use these two on my free... Read Entire Comment
Josh Stevens:
Great piece of work Peter!… Read Entire Comment
Christine:
Susan, What a fabulous article, looking forward to more great articles. Read Entire Comment
No Spam, Ma’am
Posted 17 months agoE-mail ads—you call them “communications,” but I call them “junk mail” or “spam.” In his article, E-Mail Blasts, Rick Frishman suggests sending your book promotion ads to tens of thousands ... [Link]
No Volunteers, Please!
Posted 17 months agoPeople who care about what you do will give you feedback, usually in the form of complaints. They’ll be loud, passionate, and impossible to ignore. Don’t confuse them with the ... [Link]
Thought Particles
Posted 18 months agoOne of the most difficult things for any actor to learn is to express emotion while remaining in character. Some actors have the ability to almost become the people they ... [Link]
Adding Value Means Big $$$ !!!
Posted 18 months agoIt’s a rare person who doesn’t like buying something personal, such as jewelry, clothes, entertainment. And shoppers hate being pressured to buy. They want control of a transaction. If a ... [Link]
The Right Tool — Wielder
Posted 19 months agoMore than 100 vendors offer web analytics applications. Before you choose server side, client side, or hosted solutions, you should ask, “What do I really need to measure on my ... [Link]
The Newest Force in Commerce
Posted 20 months agoThe newest force in commerce is the consumer’s need to be recognized: “Pay attention to me, to my lifestyle, and to my values†has become the new rallying cry. In ... [Link]
Young Businesses vs Old Businesses
Posted 20 months agoThe term “product life cycle†compares goods and services to living organisms. As far as it goes, it’s a useful comparison, but products usually don’t have such predictable cycles. Furthermore, ... [Link]
Padding the Value
Posted 21 months agoThe computer industry has a peculiar idea of value. First, they produce a whiz-bang, super light-speed machine. Unfortunately, everyone else has a box with the same capabilities and about the ... [Link]
Leverage
Posted 21 months agoThere’s an interesting concept in financial circles called “leverageâ€â€”simply put, it is using a small amount of money to control a much larger investment. Leverage is important for information marketers. ... [Link]
Four Types of Customers
Posted 21 months agoFor decades, American companies have used mass marketing to offer the same products in the same way to all customers. Mass marketing assumes that every customer is alike. And though ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
