Marketing Tactics
What Are You Offering?
Roy Williams - May 15, 2008Businesses don’t fail due to reaching the wrong people. Businesses fail when they say the wrong things. And they say the wrong things when they believe what the public tells them. Conduct a survey. Ask the public to describe in detail the kind of place they’d like to shop. Then More
The G.A.I.N.S. Approach to Networking
Ivan Misner - May 14, 2008Leave out any of these strategies, and your networking will be just a waste of time. If you want to be successful in generating referrals, it’s crucial to find out as much as you can about the members of your network. And there are five critical things that you More
Good Authoring Series – Getting Your Book into Bookstores
Michael Drew - May 14, 2008Hey, hey. Your favorite book promoter here with this week’s installment on how publishing a book is like having a baby. Wanting the Best for Your Book Every parent wants the best for their child and that list starts with a good education. If the little angel develops a decent More
Are You Designing for Usability or Sales?—Part 2
Bryan Eisenberg - May 13, 2008Did last week’s column on designing for sales leave you with enough empathy to recognize that your own website has several types of visitors, each with her own set of motivations, perspectives, and understanding of what you offer? Now, let’s discuss how this is accomplished with scenario design. Forrester reports: More
Nocat:
Once your book is printed , selling it is sooo important, the folks at Brio’s... Read Entire Comment
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
Adam D:
Great article. This is an innovative way to get your product / service in front of new... Read Entire Comment
Susan Brackley:
How true - and how beautifully illustrated. The differences round us, inspire and... Read Entire Comment
Victoria Trafton:
Great article. I notice different kinds of people and how they can all be... Read Entire Comment
Carmen:
I loved this article. As a well established member of BNI.for two years now I know that... Read Entire Comment
Graham Massey:
Very illustrative and in my experience, good businesses benefits from a little... Read Entire Comment
Jacky Sherman:
What a warm and thoughtful way of celebrating difference and how we complement each... Read Entire Comment
darrell cocup:
so true. co-operation in all things, even when, on the face of it, competition may... Read Entire Comment
Andy Burkitt:
A good story. It always amazes me that even with good examples such as the... Read Entire Comment
Nettie Hartsock:
Hi Mark, I’m a giant fan of Technorati and that’s great advice! I... Read Entire Comment
Mark Thwaite:
Using technorati.com (or blogsearch.google.com) would be better advice to find the... Read Entire Comment
Nettie Hartsock:
Loved this piece and I blogged about it on my site! Read Entire Comment
Stephen Palmer:
Which 5 marketing books for me? Made to Stick by Chip & Dan Heath Unleashing... Read Entire Comment
Doing vs. Saying
Posted 42 hours agoIn the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the vast majority were still using the factory pre-set sounds, despite ... [Link]
Weird = Greatness
Posted 16 days agoCan you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired by it. One must also be willing to risk ridicule ... [Link]
Bathing Suits at Halloween?
Posted 3 weeks agoClothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. But it’s retail suicide to stock them at Halloween. Sales ... [Link]
Your Book—A Taste, A Snack, Or A Meal
Posted 4 weeks agoRick Frishman is an expert book promoter, and he also knows multiple uses for your book, especially when those additional uses promote sales. It’s a topic he tackles in his ... [Link]
Your Book—A Taste, A Snack, Or A Meal
Posted 4 weeks agoRick Frishman is an expert book promoter, and he also knows multiple uses for your book, especially when those additional uses promote sales. It’s a topic he tackles in his ... [Link]
Your Book as Handouts at Workshops
Posted 5 weeks agoIn his article, Creating Workshops and Teleseminars, Rick Frishman discusses the value to an author of making a workshop out of the material in their book. If you decide to ... [Link]
Your Real Hero
Posted 7 weeks agoAn ancient adage about a man sitting at the city gates—When travelers would ask, “What are the people like, here?” he would answer, “What were the people like in your ... [Link]
Avoid Disaster
Posted 9 weeks agoThere’s a small roadside restaurant on Interstate 35. The place doesn’t advertise. The food is acceptable. The service is marginal and inconsistent. But it’s the only all-night restaurant in a ... [Link]
Finding Gold in Someone Else’s Sneakers
Posted 10 weeks agoYou can find gold in someone else’s sneakers. In his article, Your Seat in the Stadium of Life, Roy H. Williams proposes a technique that any of us can use ... [Link]
Do You Resonate?
Posted 12 weeks agoThis week, Roy H. Williams addresses the age-old question, “When will my ads start working?” in his article, appropriately titled, When Will My Ads Start Working? According to Roy, there ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
