PR Tactics
Good Authoring Series – Getting Your Book into Bookstores
Michael Drew - May 14, 2008Hey, hey. Your favorite book promoter here with this week’s installment on how publishing a book is like having a baby. Wanting the Best for Your Book Every parent wants the best for their child and that list starts with a good education. If the little angel develops a decent More
Web Map to Social Media, Part 7: As Seen on YouTube
Greenleaf Team - Apr 27, 2008By Ashley Marion and Matthew Patin There isn’t much to say about YouTube that hasn’t already been said, but it would be careless to exclude this mammoth of social media from our series. And “mammoth” is no exaggeration: YouTube is big, hairy, and, er, tusk-wielding. Well, at least it’s the More
Shelfari, BookCrossing.com, and Facebook
Nettie Hartsock - Apr 18, 2008This column will be a hodgepodge of ideas because sometimes it’s good just to throw some suggestions out there and see what sticks. First suggestion is for you to build your own bookshelf on Shelfari.com, in case you haven’t. It’s just another way to have a virtual piece of your More
Recycle Your Writings
Rick Frishman - Apr 18, 2008Make the most of what you have already created to publicize your book. Take content from your book, information that you have written, and repackage it as speeches, workshops, seminars, articles, columns, games, contests, and other promotional tools. Publishers call this slicing and dicing. Think of it this way: the More
Nocat:
Once your book is printed , selling it is sooo important, the folks at Brio’s... Read Entire Comment
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
Brian:
Nettie, good point! Making it personal is vital if you want feedback. If an author writes... Read Entire Comment
Nettie Hartsock:
Hi Mark, I’m a giant fan of Technorati and that’s great advice! I... Read Entire Comment
Mark Thwaite:
Using technorati.com (or blogsearch.google.com) would be better advice to find the... Read Entire Comment
T Mosley:
Great post! However I think you may want to add they should be trying to cultivate a... Read Entire Comment
Jacinta Fitzgibbon:
Thought provoking article. Advice that we should all adhere to. Read Entire Comment
Shauna Kate:
The motto of “think before you speak” is one that we all forget. Its... Read Entire Comment
Trevor Cullen:
Always trying to get my clients to adopt this sage advice, listen and you will be... Read Entire Comment
Sean Carberry:
In a very clear manner, John Quinn reminds us - and we all need reminding - that... Read Entire Comment
Alan Bell:
Good article. Like you say - ‘If you don’t do this, you’ll wish you... Read Entire Comment
Stephen Palmer:
Which 5 marketing books for me? Made to Stick by Chip & Dan Heath Unleashing... Read Entire Comment
Russell:
Great testimonials, Annie! Makes me wanna sign up with you. But I haven’t written... Read Entire Comment
Prokopios:
Interesting… Read Entire Comment
Your Book as Handouts at Workshops
Posted 5 weeks agoIn his article, Creating Workshops and Teleseminars, Rick Frishman discusses the value to an author of making a workshop out of the material in their book. If you decide to ... [Link]
Your Real Hero
Posted 7 weeks agoAn ancient adage about a man sitting at the city gates—When travelers would ask, “What are the people like, here?” he would answer, “What were the people like in your ... [Link]
Don’t Shoot Yourself in the Foot–Get a Silver Bullet
Posted 12 weeks agoYou need a Silver Bullet. A Silver Bullet is a ten-second elevator speech that describes the value your book holds for readers and persuades them to pick up a copy. ... [Link]
Spreading an Idea Virus
Posted 5 months agoHow would you like to trim your time spent working down to a measly four hours per week? Self- proclaimed serial entrepreneur and ultra-vagabond Tim Ferriss believes he can help ... [Link]
Bucking the Herd Mentality
Posted 6 months agoDorothea Lasky didn’t follow the herd…When Wave Books published Lasky’s debut poetry book, Awe, the notion of a cross-country promotional tour was discussed. Faced with the reality that small-press poetry ... [Link]
Customize Your Media Kit to Get More Publicity
Posted 11 months agoReporters have circular files. That’s usually where they drop most of their mail. But you’ve put a lot of thought into crafting a potent media kit. You’d love to believe ... [Link]
Measuring PR Effectiveness, Part III
Posted 11 months agoToday’s discussion provides you a link to the third and final installment of the PR Performance Equation. Gaining an understanding of the interplay between the variables involved in this equation ... [Link]
Everyone Should Listen to You
Posted 12 months agoIn today’s New York Times (subscription required), Andrew Adam Newman looks at how authors can use podcasts and short form audiobooks to promote their print books prior to publication. According ... [Link]
What’s the Big Difference Between Advertising and PR?
Posted 14 months agoA minute of free press is worth hundreds of hours of paid advertising. “Advertising is what you buy from the media’s sales department. Public relations is what you get for ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
