PR Tactics
99 Bottles of Beer On the Wall…
Bryan Eisenberg - Dec 29, 2009Do you remember chanting this song with your friends? 99 bottles of beer on the wall, 99 bottles of beer! Take one down, pass it around 98 bottles of beer on the wall 98 bottles of beer… I don’t really remember why I was thinking about this song, but it More
Get Up
Peter Nevland - Nov 10, 2009I lay flat on my back in my Petoskey, Michigan, bed, mucus filling my nostrils, throat, and lungs. A million ice cubes shivered across my skin. As soon as I wrapped myself in heavy blankets, blistering heat threatened to burn me from the inside out. Little alien More
Don’t Just Give Them Something Extra . . .
Peter Nevland - Sep 02, 2009Students swarmed the Erwin Center, eager for the chance to meet prospective employers. We carried our resumés, wore our business attire, and readied our tongues to ask the questions that would get us a steady income. Company representatives readied themselves and all they had to share with us. More
An Evangelical Approach to Converting More Sales—Part 1
Bryan Eisenberg - Jul 27, 2009I’m always in the mood for a good chuckle, but the last place I thought I would find one was in an article in MSNBC’s blog “The Red Tape Chronicles” by Bob Sullivan: A survey shows that 75 percent of high-tech titans say their companies provide “above average” customer care. More
Mark:
Nice one Pete - you have a rather fetching habit of making me realise my ‘reasons why... Read Entire Comment
Barbara Tiitto:
Amen from Christa’s mom in Ohio! Read Entire Comment
Si:
Peter, you’re a legend, always encouraging and always inspiring. I’m still amazed... Read Entire Comment
Carolyn Wilman:
One thing you left off was, a message people want to hear. I have written a book... Read Entire Comment
mark irwin:
I have tried to be my own publicist and i guess Ihave torealize there is a quyantum... Read Entire Comment
Frederiko Aguilar / Outskirts press:
I have experience as a tv news camera operator. I have seen... Read Entire Comment
Kimberly Bush:
I googled my Uncle’s name and ran across yours and was just wondering if you... Read Entire Comment
Rick Itzkowich:
Great article. I even took Dr.Misner’s quote and turned it into a future... Read Entire Comment
Suzi Sgrignoli:
Paula, Fortunately and unfortunately I am old enough to remember those good ole... Read Entire Comment
Jason Hager:
Great article Paula! Read Entire Comment
Ayanna Cortez:
This reminds me of what Henry David Thoreau said: “I would rather sit on a... Read Entire Comment
Clay Morgan:
Paula’s writing is a true eye-opener. With all of the learning resources... Read Entire Comment
Dan Georgevich:
I agree with your point that we are inundated with information to the point of... Read Entire Comment
Bill Figaro:
So true on all fronts! Focus is the key these days. When combined with the most... Read Entire Comment
Emile Paradis:
I think we rely too much on electronic technology to collect and store data for us.... Read Entire Comment
Blog That Book!
Posted 18 months agoRecently, Rick Frishman recommended building a website to promote your book. If you’ve considered building a website and think it’s probably too complicated, maybe a book promotion blog is more ... [Link]
Public Relations—More Powerful than Inventions
Posted 19 months agoWhy is media exposure so powerful? In a word, referrals. You’re expected to speak highly of the book you wrote. People who hear you speak about your book may become ... [Link]
Don’t Be Clueless
Posted 20 months agoNineteen-year-old British Soul Singer Joss Stone alienated her fans by telling an interviewer how difficult it was to jet around the world on a perpetual holiday. The reporter captured the ... [Link]
Young Businesses vs Old Businesses
Posted 20 months agoThe term “product life cycle†compares goods and services to living organisms. As far as it goes, it’s a useful comparison, but products usually don’t have such predictable cycles. Furthermore, ... [Link]
Don’t Just Watch Things Happen . . .
Posted 20 months agoThere are three kinds of people: those who make things happen, those who watch things happen, and those who wonder what happened. Those who make things happen make sure they ... [Link]
In Interviews, Be the Solver
Posted 21 months agoWhen you’re finally tapped for a media interview on your book, you may be surprised to find the interviewer’s questions seem somewhat negative. Routine isn’t often newsworthy, but conflict is. ... [Link]
Your Best Interview
Posted 21 months agoYou’ve probably researched the reporters who you want to write about you and your book. If they invite you to be interviewed, it’s time to do some additional research. Now ... [Link]
You Created Your Book–Now Create Publicity
Posted 22 months agoWant a better response when you promote your book? Get a better audience. Instead of merely holding a book signing at a bookstore, hold that book signing—but invite an audience ... [Link]
Your Book as Handouts at Workshops
Posted 23 months agoIn his article, Creating Workshops and Teleseminars, Rick Frishman discusses the value to an author of making a workshop out of the material in their book. If you decide to ... [Link]
Your Real Hero
Posted 23 months agoAn ancient adage about a man sitting at the city gates—When travelers would ask, “What are the people like, here?†he would answer, “What were the people like in your ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
