Your brand is about a promise. If you buy my product or service, this is what’s going to happen.  To build trust in any arena takes focused, intentional effort.  Your brand is no different.  A great brand has great relationships built around it. Building relationships with your customers… Read more   

This week began with Valentines Day, and despite its over commercialization, it is a day when we can not only celebrate but reflect upon how to improve our relationships; not only at home or in our personal lives, but in our work lives.  The average person spends more… Read more   

Is there a collective that can fund authors? If it works for movies, maybe it can work for writers. A new collective for movie music suggests that there may be a way for writers who are struggling on a project to get funds. Cutting Edge,… Read more