BTCMichael

Launching an Offensive

Half the books Marji Ross (President, Regnery Publishing) publishes become New York Times bestsellers. That’s absolutely ridiculous. It’s like hitting a home run every other time you step up to the plate. When it comes to launching a new title, Ross employs a two-phased plan of attack known as Blitzkrieg More

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    Poor Dan Brown

    Posted 3 months ago

    Imagine being Dan Brown (author of The Da Vinci Code). Yes, the money is very, very good—but according to Jeff Trachtenberg of the Wall Street Journal, there is a heavy ... [Link]

    Lifting the Veil on The New York Times

    Posted 7 months ago

    Here’s one that everyone missed—– Clark Hoyt, the New York Times public editor — charged with asking the tough questions on behalf of Times readers – opened the door just ... [Link]

    The Maestro Speaks

    Posted 8 months ago

    A lot of ink has been spilled on Alan Greenspan’s memoir, The Age of Turbulence: Adventures in a New World (Penguin). The official publication date was Monday, September 17, but ... [Link]

    Ebbut’s Dont’s for Husbands and Wives

    Posted 8 months ago

    Every week a list of bestsellers for the Waterstone’s chain of bookstores in the UK is delivered to my inbox. I usually give it a quick skim, to see what’s ... [Link]

    Sea Around Us

    Posted 8 months ago

    What is the bestselling book published by a university press? (It’s rare that a university press publication will make one of the major bestseller lists.) A 2005 Princeton University Press ... [Link]

    Dangerous Book To Buy

    Posted 9 months ago

    In the Sunday New York Times Week In Review, Charles McGrath, the former editor of the NY Times Book Review, looks at the popularity of the Iggulden brothers’ Dangerous Book ... [Link]

    Great Big Glorious Book for Girls

    Posted 9 months ago

    It was a response to the hugely successful Dangerous Book for Boys, growing from an article-length spoof version for girls to a 304-page book that is currently number 66 on ... [Link]

    Vampires and the Women Who Love Them

    Posted 9 months ago

    Blood-suckers are all the rage.In my articles on the Romance and Science Fiction & Fantasy categories, I noted the popularity of vampires. We see them not only in published fiction ... [Link]

    Gardening Bestsellers

    Posted 9 months ago

    In my article on the slumping gardening books category, I noted that in 2006 not a single gardening title appeared on any of the major bestseller lists tracked by Bowker ... [Link]

    Professor Bush

    Posted 10 months ago

    There was a fascinating article by Ted Widmer in the Sunday New York Times Magazine on George Bush, the current president’s great-great-great-grandfather’s first cousin. It turns out that this 19th ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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