BTCRoy

What Are You Offering?

Businesses don’t fail due to reaching the wrong people. Businesses fail when they say the wrong things. And they say the wrong things when they believe what the public tells them. Conduct a survey. Ask the public to describe in detail the kind of place they’d like to shop. Then More

BTCIvan

The G.A.I.N.S. Approach to Networking

Leave out any of these strategies, and your networking will be just a waste of time. If you want to be successful in generating referrals, it’s crucial to find out as much as you can about the members of your network. And there are five critical things that you More

BTCBryan

Are You Designing for Usability or Sales?—Part 2

Did last week’s column on designing for sales leave you with enough empathy to recognize that your own website has several types of visitors, each with her own set of motivations, perspectives, and understanding of what you offer? Now, let’s discuss how this is accomplished with scenario design. Forrester reports: More

BTCGreenleaf

Podcasts for Writers

By Aaron Hierholzer Writers: Put away that inkwell and feather for a while and get hip to podcasts. We’ve already shown you the elements of a superb podcast; now we’ve prepared a list of podcast resources to a) strengthen your knowledge of the book industry and the writerly craft on More

    Doing vs. Saying

    Posted 42 hours ago

    In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the vast majority were still using the factory pre-set sounds, despite ... [Link]

    Paging Mr., Mrs., or Ms. Average—Where Are You?

    Posted 4 days ago

    Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? The primary problem is the absence of an ‘average’ reader. ... [Link]

    To Buy — Or To Go Bye-Bye

    Posted 10 days ago

    Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets you nowhere. And no matter how many obstacles you remove ... [Link]

    The Point of No Return . . .

    Posted 4 weeks ago

    It happens—a new song catches your fancy, and you can’t get enough of it. You keep dropping quarters in a jukebox or hitting the repeat button on your CD player. ... [Link]

    Do They “Get It?”

    Posted 5 weeks ago

    Sometimes, do you intuitively know the people you’re communicating with just don’t understand? Do you: Feel frustrated when someone just doesn’t “get it?” Find yourself repeating or reminding about what ... [Link]

    Persuasion’s Three Questions

    Posted 6 weeks ago

    Remember these three questions What action needs to be taken? Who needs to take that action? How do we persuade that person to take the action we desire? If you ... [Link]

    Kill Those Clichés! (No Fooling!)

    Posted 6 weeks ago

    I was on a phone conference the other day, and it was all I could do to stay conscious. Here are some free samples from that stimulating conversation: “This can ... [Link]

    You Are Now a Speaker

    Posted 7 weeks ago

    Authors are finding home book parties for twenty to thirty people to be enjoyable and profitable. Get a friend or fan to host the party and invite guests to come ... [Link]

    Your Real Hero

    Posted 7 weeks ago

    An ancient adage about a man sitting at the city gates—When travelers would ask, “What are the people like, here?” he would answer, “What were the people like in your ... [Link]

    Measure What You Treasure

    Posted 7 weeks ago

    Pay attention to what you measure and keep track of. What you measure says a lot about what you care about. Any process is measurable. So if you value your ... [Link]

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