Marketing
What Are You Offering?
Roy Williams - May 15, 2008Businesses don’t fail due to reaching the wrong people. Businesses fail when they say the wrong things. And they say the wrong things when they believe what the public tells them. Conduct a survey. Ask the public to describe in detail the kind of place they’d like to shop. Then More
The G.A.I.N.S. Approach to Networking
Ivan Misner - May 14, 2008Leave out any of these strategies, and your networking will be just a waste of time. If you want to be successful in generating referrals, it’s crucial to find out as much as you can about the members of your network. And there are five critical things that you More
Are You Designing for Usability or Sales?—Part 2
Bryan Eisenberg - May 13, 2008Did last week’s column on designing for sales leave you with enough empathy to recognize that your own website has several types of visitors, each with her own set of motivations, perspectives, and understanding of what you offer? Now, let’s discuss how this is accomplished with scenario design. Forrester reports: More
Podcasts for Writers
Greenleaf Team - May 11, 2008By Aaron Hierholzer Writers: Put away that inkwell and feather for a while and get hip to podcasts. We’ve already shown you the elements of a superb podcast; now we’ve prepared a list of podcast resources to a) strengthen your knowledge of the book industry and the writerly craft on More
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Book Marketing Reviews
Internet
Networking
Platform Building
Russell:
This Facebook feature sounds like a great springboard for new authors who need to... Read Entire Comment
Richard Guy:
Your site is very informative. I have written a book and would like to get a good PR... Read Entire Comment
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
Adam D:
Great article. This is an innovative way to get your product / service in front of new... Read Entire Comment
Brian:
Nettie, good point! Making it personal is vital if you want feedback. If an author writes... Read Entire Comment
Steve Stillwell:
I wish blogs had spell checks… I misspelled, Skeptic…That’s... Read Entire Comment
rasya:
What an interesting way to get people interested in reading! Book trailers are like movie... Read Entire Comment
ziggy1703:
What an interesting way to get people interested in reading! Book trailers are like... Read Entire Comment
Steve Stillwell:
I’m the author of the novel, “Plight of the Toothless Vampire. I... Read Entire Comment
Tim:
Hey. Thanks for the article. For what it’s worth, we’ve grown a lot since these... Read Entire Comment
Nadine:
Excellent links. I would add Literary Rejections on Display to the list of must-reads, if... Read Entire Comment
Stephen Palmer:
Which 5 marketing books for me? Made to Stick by Chip & Dan Heath Unleashing... Read Entire Comment
Presentation skills courses australia:
Great point 4! Often many speakers don’t remember... Read Entire Comment
Molyneux:
Bookcrossing is a great way for authors to get their books read and reviewed! I’m... Read Entire Comment
Doing vs. Saying
Posted 42 hours agoIn the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the vast majority were still using the factory pre-set sounds, despite ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Posted 4 days agoHave you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? The primary problem is the absence of an ‘average’ reader. ... [Link]
To Buy — Or To Go Bye-Bye
Posted 10 days agoBryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets you nowhere. And no matter how many obstacles you remove ... [Link]
The Point of No Return . . .
Posted 4 weeks agoIt happens—a new song catches your fancy, and you can’t get enough of it. You keep dropping quarters in a jukebox or hitting the repeat button on your CD player. ... [Link]
Do They “Get It?”
Posted 5 weeks agoSometimes, do you intuitively know the people you’re communicating with just don’t understand? Do you: Feel frustrated when someone just doesn’t “get it?” Find yourself repeating or reminding about what ... [Link]
Persuasion’s Three Questions
Posted 6 weeks agoRemember these three questions What action needs to be taken? Who needs to take that action? How do we persuade that person to take the action we desire? If you ... [Link]
Kill Those Clichés! (No Fooling!)
Posted 6 weeks agoI was on a phone conference the other day, and it was all I could do to stay conscious. Here are some free samples from that stimulating conversation: “This can ... [Link]
You Are Now a Speaker
Posted 7 weeks agoAuthors are finding home book parties for twenty to thirty people to be enjoyable and profitable. Get a friend or fan to host the party and invite guests to come ... [Link]
Your Real Hero
Posted 7 weeks agoAn ancient adage about a man sitting at the city gates—When travelers would ask, “What are the people like, here?” he would answer, “What were the people like in your ... [Link]
Measure What You Treasure
Posted 7 weeks agoPay attention to what you measure and keep track of. What you measure says a lot about what you care about. Any process is measurable. So if you value your ... [Link]
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

