Marketing
Customer Profiles
Roy Williams - Mar 17, 2010I’ve never seen a business fail due to reaching the wrong people. But if you listen to advertising sales reps, “reaching the right people” will solve all your problems. And guess who has exactly the right people for you? The conversation usually goes something like this: the sales rep says, More
Business Networking Predictions for 2010
Ivan Misner - Dec 07, 20092009 is almost over (and many are glad about that!), and it’s time to look ahead. I have before me my crystal ball. I am looking into the future, and this is what I see for 2010: 1. First, the economy IS going to improve. OK, this isn’t a”networking” More
The Inevitable Truth of Harlequin Horizons
Peter Nevland - Nov 24, 2009It was inevitable. Traditional publishing sales kept falling and falling, while the number of self-published authors continued to rise. No business (at least no good business) would sit back and watch their company, their careers, and their passion fade away into oblivion. So last week, Harlequin, champion of More
Clarity Is the New Creativity
Roy Williams - Nov 20, 2009In the language of academics: The central executive of working memory is the new battleground for marketers. Writers are successfully surprising Broca, thereby gaining the momentary attention of the public, but an absence of salience remains. In the language of newscasters: Are your ads gaining the attention of the More
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Book Marketing Reviews
Internet
Networking
Platform Building
Brenda Estacio:
I have just released a new YA fantasy novel, Gateway To DreamWorld. I would like... Read Entire Comment
Brenda Estacio:
With her busy schedule, I am amazed at the things Oprah has accomplished. She... Read Entire Comment
Gabe & Izzy:
My letter was personal. Please take it off your site and do not use it for... Read Entire Comment
Gabe & Izzy:
Hi, Is it possible you can tell me what address I can use to send my book to... Read Entire Comment
Tarja Kinnunen:
live in Finland, do not beleive Oprah call my house. great articl any way! Read Entire Comment
Wanda Martinez:
Thank you for your comments. They were helpful. I loved writing when I was a... Read Entire Comment
Steven:
Rankforest is still actively developed and offers some features that make comparing titles... Read Entire Comment
mj claire:
I totally agree with this sentiment. A book is a beautiful thing. It should be... Read Entire Comment
Lee Abraham:
When Television was introduced decades ago, many experts predicted the death of... Read Entire Comment
Home Business Academy:
Great list. I especially like #5 don’t over load the statistics. Read Entire Comment
Alletamah:
Much the interesting has found here Read Entire Comment
Advertising Consultant:
I think an advertising consultant must understand all the aspects of a... Read Entire Comment
Linda S Fitzgerald:
The first sentence of this post sums it up and that’s what we tell our... Read Entire Comment
Richard Guy:
Hello Yvonne I sent you a confidential enquiry. Please do not use it to advertise... Read Entire Comment
godo:
Thanks for sharing your article with us. There’s a few pointers I could definitely... Read Entire Comment
Hurdling Barriers
Posted 18 months agoThere are nightclubs with a large, well-dressed man at the door who occasionally pulls back the velvet rope, allowing someone to enter from the long waiting line. For some reason, ... [Link]
The Paper It’s Written On
Posted 18 months agoSamuel Goldwin, the Polish-born movie producer who was the middle name in MGM studios, is remembered for a number of his quotations. Probably his most famous line has become known ... [Link]
Irritating Shopping Carts
Posted 19 months agoShopping cart design is a source of constant irritation for online shoppers, who don’t much care for constantly being asked, “Do you want fries with that?†Yet asking the user ... [Link]
Website Content
Posted 19 months agoDon’t Make Me Think is a popular web design book. That title is good advice because website design shouldn’t draw attention to itself. When people have to think about how ... [Link]
Your Website Is Your Identity
Posted 19 months agoPerception is reality. What you believe to be true— is your reality. Interestingly, the way you present yourself becomes reality, too. And the Internet is the great equalizer when it ... [Link]
Scan the Skim, or Skim the Scan? (Kick the can?!!!)
Posted 19 months agoEye-tracking experiments reveal that most readers spend less than a second on headings. In fact, people tend to look only at the left side of headings before scanning down to ... [Link]
Is Your Website a Relationship Deepener?
Posted 19 months agoHave you checked to see if things have been published about you on the Internet? It’s simple. Type your name into a search engine and start clicking on any links ... [Link]
Making Movies and Making Websites
Posted 20 months agoPeople like checklists, probably because, with them, no one needs to recall all the details; just jog the memory slightly and all the critical information comes out. Bryan Eisenberg provides ... [Link]
The Newest Force in Commerce
Posted 20 months agoThe newest force in commerce is the consumer’s need to be recognized: “Pay attention to me, to my lifestyle, and to my values†has become the new rallying cry. In ... [Link]
Better Emails
Posted 20 months agoHow much time, effort, and money have gone into your emailing list? Have you grown your own? Rented one? When you email an offer to that list, what happens? If ... [Link]
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
