I’m adamantly opposed to churn-and-burn, transactional sales mentality. Thing is, it actually works. That is, it works in the short term. It does make immediate sales. The problem is that it doesn’t work over the long term. It doesn’t build brand loyalty. It doesn’t create… Read more   

In 1974, psychologists Elizabeth Loftus and John Palmer showed test subjects seven 5-30 second video clips of car accidents. Every subject saw the same clips. After viewing the videos, the subjects were given questions about the accidents and were asked to write down their answers. The twist was… Read more   

Last month I bought a health supplement from New Vitality. These guys are so entrenched in sales mentality they make my skin crawl. Their first mistake was to automatically subscribe me to their email newsletter when I made my purchase. No permission.… Read more