Rebecca Leet:

This is very true, Roy, not just with ad messages but with any message designed to... Read Entire Comment

kimberley:

Thank you. I am also a one-man band, at this point, and I can always use as much... Read Entire Comment

Donna Zelzer:

What an intriguing concept! What would be some other metaphors to use for business?... Read Entire Comment

Michael Wagner:

Great point. I suspect this is one of the fallacies that led to the demise of... Read Entire Comment

Michael Levy:

Is God in the Details? If you are using your brain (left or right) to try and locate... Read Entire Comment

To Buy — Or To Go Bye-Bye

Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets you nowhere. And no matter how many obstacles you remove ... [Link]

Do They “Get It?”

Sometimes, do you intuitively know the people you’re communicating with just don’t understand? Do you: Feel frustrated when someone just doesn’t “get it?” Find yourself repeating or reminding about what ... [Link]

Persuasion’s Three Questions

Remember these three questions What action needs to be taken? Who needs to take that action? How do we persuade that person to take the action we desire? If you ... [Link]

Kill Those Clichés! (No Fooling!)

I was on a phone conference the other day, and it was all I could do to stay conscious. Here are some free samples from that stimulating conversation: “This can ... [Link]

Who Doesn’t Eat?

Reaching “the right people” makes sense, on the surface. If you sell maternity clothes, for instance, you don’t want to spend much money exposing your ads to long-haul truckers. It ... [Link]

Finding Gold in Someone Else’s Sneakers

You can find gold in someone else’s sneakers. In his article, Your Seat in the Stadium of Life, Roy H. Williams proposes a technique that any of us can use ... [Link]

Values vs. Facts

In my experience, it is the lazy or uncreative marketer that leans on value-based messages. “Big selection,” “High Quality”, “Low Prices”, “Easy Credit” are all based in fuzzy and subjective ... [Link]

Websites Ain’t Rocket Science

70% of all websites fail. Ouch! How do you avoid being a part of the 70% family of failures? In a word—–plan. Every information marketer advises his readers to create ... [Link]

Singing the Right Tune

I feel like singing. “I’d like to teach the world to sing, in perfect harmony… grow apple trees and honeybees and snow-white turtle doves.” Thankfully, this blog allows me to ... [Link]

A Decade of Choices

Incredible, amazing, unbelievable! What happens when you hear those words these days? If you’re like me, it takes everything in you not to roll your eyes to the back of ... [Link]

Bestseller Ideas

In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

The Lessons of Harry Potter: A Beneath the Cover Podcast

Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More