Book Marketing Reviews
Controversy Sells Books
Bob Hughes - Mar 30, 2009Controversy sells books, of course, even bad books. But for serious-minded books, a controversial reception can mean the difference between a certain grudging respect and actual success. You may have heard of a new novel, The Kindly Ones, by Jonathan Littell, published in English a few weeks ago. The book More
Increasing Your Conversion Rates
Bryan Eisenberg - Jan 15, 2008Some companies always “got it,” but way too many didn’t, including some of the biggest. And because of that, a lot of them are gone. But we’re all “getting it” now, aren’t we? If you’re going to survive, you have to focus on profitability and bottom-line results. Which brings us More
Disciplines of Platform Building
Michael Drew - Dec 19, 2007Alternative Approaches for Connecting with Readers Do you espouse to know a little about a lot of things, or a lot about one thing? Because building a best-selling marketing platform is exponentially easier when you’re recognized as a specialist in one particular arena. The irony of trying to be all More
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Managing Customer Expectations
Posted 2 years agoLet’s pretend I am trying to sell you air time for one 30-second TV ad. I tell you the price for that airtime is $100,000. Wow! That sure is a ... [Link]
Bestseller in Transit
Posted 3 years agoWe had a very rare occurrence in space on November 8, 2006. Mercury passed through ‘inferior conjunction,’ briefly positioning itself directly between the Earth and the Sun. This produced a ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
