Newsletters
Happy New Year? It’s Your Call
Michael Drew - Jan 02, 2008Will 2008 be a Career Year for you? Did you resolve to build a platform the size of Texas, market your plan across the globe, or publish a bestseller? I ask because technology has me convinced that it is truly up to you. The Internet is running amok, shattering book More
Two Smart Advertising Tools for Your Book
Kim Dushinski - Dec 28, 2007Very rarely have I recommended that authors advertise their books, but I’m officially changing my stance on that. While I stand my ground about ads in pre-publication journals (full page ads are too pricey and co-op ads don’t really get much exposure) and newspaper advertising (not a targeted-enough audience), I More
Resisting the Herd Mentality
Michael Drew - Nov 21, 2007A tragic demonstration of herd mentality took place in July 2005 outside the Turkish village of Gevas. According to the story, onlookers watched as a flock of 1,000 sheep walked to the edge of a cliff and, one after the other, stepped off into thin air. Within a matter of More
Opting for Results
Bryan Eisenberg - Nov 20, 2007“Permission marketing” is the buzzword for the politically correct way to manage your customer relationships today. It means you must have consent before you email anything to anybody. There’s opt-in and opt-out, double opt-in and double opt-out, and lots to talk about, but here’s one simple fact right up front: More
mark:
On the other hand, you could make use of the Herd mechanisms which lie beneath mass... Read Entire Comment
Lou Rosenfeld:
Bryan, great advice. Regarding the confirmation sent to a customer who opts in, I... Read Entire Comment
Jim:
If you want to test out your subject line then I would go spend a little time with this... Read Entire Comment
Opting in Is Simply an Exchange of Value
Posted 6 months agoRemember growing up—all you ever heard was ‘Don’t do that’, ‘Don’t do this’? This is especially true in marketing, where so-called experts spout out sentences littered with Don’ts and Nevers. ... [Link]
Is Your E-Mail an Ad Or Is It “Content?”
Posted 7 months agoIf you have something to say—say it! If you have something to sell—sell it! But please, please, please—do not send out a newsletter that is a sales pitch in camouflage. ... [Link]
The Subject Line May Be the Most Important Words You Write
Posted 10 months agoYour email inbox is sacred space. We go through great lengths to keep it such, with virus detection, spam blockers, filters, rules, etc. If any part of your marketing plan ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
