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Conversion Funnel Folly—Part 1
Bryan Eisenberg - Sep 30, 2009Would you make a radiologist responsible for all of your health care? Of course not. Even the world’s finest radiologist, employing x-rays, MRIs, and all sorts of complex technology, can still only spot, and occasionally diagnose, an abnormality. When it comes to treating the total patient, assessing health, or creating More
How to Use Any Tool to Optimize Better
Bryan Eisenberg - Aug 07, 2009As a self-professed tool junkie, I’m a sucker for shiny new tools. I love tools of any kind — Web tools, software tools, and on a Sunday morning you might even find me in the Brooklyn Home Depot wiping the drool from my mug as I admire this fine kosher More
Conversion Rate Optimization, Upside Down
Bryan Eisenberg - Jun 23, 2009Way too many conversion rate optimization projects are coming up empty. Companies feel they work too hard for too little return. Most conversion rate optimizations efforts are focused on pages and elements (we’ve identified over 1,000 variables) but don’t focus on the entire persuasion scenario. That’s how they cheat themselves. More
Optimizing B2B-Demand Generation
Bryan Eisenberg - Jun 12, 2009Are you a business-to-business (B2B) marketer fishing for leads? Chances are, you bait many of your online hooks with some sort of digital download. This very page may have a hook with a nice PDF document dangling from it, waiting for some business fish to eyeball the banner, click, fill More
Anthony James Barnett - author:
An interesting article. Thank you. Some good points raised. Read Entire Comment
Steven:
Rankforest is still actively developed and offers some features that make comparing titles... Read Entire Comment
Ankesh Kothari:
Test A and Test B links dont work… They take you to futurenowinc’s... Read Entire Comment
Antwan Hays:
I sent my colleagues a link to this thread and they truly dug it - thanks for... Read Entire Comment
Abhsihek jain:
Hi, I am new in IT Company. But I have a 20-member team. And at least more then 6... Read Entire Comment
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
rasya:
What an interesting way to get people interested in reading! Book trailers are like movie... Read Entire Comment
ziggy1703:
What an interesting way to get people interested in reading! Book trailers are like... Read Entire Comment
Tim:
Hey. Thanks for the article. For what it’s worth, we’ve grown a lot since these... Read Entire Comment
Paul T:
Sean Carton’s article is four years old and it reads like it. Here’s a quote,... Read Entire Comment
Paul:
You are making a lot of assumptions in this article. First, you are using revenue to judge... Read Entire Comment
Ben:
I enjoyed reading this article. However, the trends I observe among usability professionals... Read Entire Comment
Zephyr:
Interesting article. Once again stresses that user experience is bigger than usability,... Read Entire Comment
mark:
On the other hand, you could make use of the Herd mechanisms which lie beneath mass... Read Entire Comment
Hurdling Barriers
Posted 17 months agoThere are nightclubs with a large, well-dressed man at the door who occasionally pulls back the velvet rope, allowing someone to enter from the long waiting line. For some reason, ... [Link]
The Paper It’s Written On
Posted 18 months agoSamuel Goldwin, the Polish-born movie producer who was the middle name in MGM studios, is remembered for a number of his quotations. Probably his most famous line has become known ... [Link]
Irritating Shopping Carts
Posted 19 months agoShopping cart design is a source of constant irritation for online shoppers, who don’t much care for constantly being asked, “Do you want fries with that?†Yet asking the user ... [Link]
Website Content
Posted 19 months agoDon’t Make Me Think is a popular web design book. That title is good advice because website design shouldn’t draw attention to itself. When people have to think about how ... [Link]
Is Your Website a Relationship Deepener?
Posted 19 months agoHave you checked to see if things have been published about you on the Internet? It’s simple. Type your name into a search engine and start clicking on any links ... [Link]
Making Movies and Making Websites
Posted 19 months agoPeople like checklists, probably because, with them, no one needs to recall all the details; just jog the memory slightly and all the critical information comes out. Bryan Eisenberg provides ... [Link]
Lots of Money Left on the Table
Posted 20 months agoIn his article, An Offer You Can’t Refuse, Bryan Eisenberg recaps an e-commerce experiment that Jared Spool of User Interface Engineering conducted over a two-year period. According to Spool, “The ... [Link]
Leverage
Posted 20 months agoThere’s an interesting concept in financial circles called “leverageâ€â€”simply put, it is using a small amount of money to control a much larger investment. Leverage is important for information marketers. ... [Link]
Music to Your Customer’s Ears
Posted 21 months agoIn his article, The Ideal Tracking System, Bryan Eisenberg compares the workings of your website conversion system to the performance of a musical score. And he’s asking some pointed questions ... [Link]
Your Website in Pieces
Posted 21 months agoBrowse the web for help in improving the conversion rate of your website, and you’ll likely find some providers explaining that lack of professional site design is holding you back. ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
