Websites
Are You Designing for Usability or Sales?—Part 2
Bryan Eisenberg - May 13, 2008Did last week’s column on designing for sales leave you with enough empathy to recognize that your own website has several types of visitors, each with her own set of motivations, perspectives, and understanding of what you offer? Now, let’s discuss how this is accomplished with scenario design. Forrester reports: More
A Land Beyond Usability
Bryan Eisenberg - May 06, 2008“Usability.” It’s the big buzzword these days. And if you ask me, it’s about time. Isn’t it amazing how many sites hang out a shingle that says, “I don’t care if you can’t use it, it’s cool.” If you plan to succeed, usability is something you can no longer ignore. More
Web Map to Social Media, Part 7: As Seen on YouTube
Greenleaf Team - Apr 27, 2008By Ashley Marion and Matthew Patin There isn’t much to say about YouTube that hasn’t already been said, but it would be careless to exclude this mammoth of social media from our series. And “mammoth” is no exaggeration: YouTube is big, hairy, and, er, tusk-wielding. Well, at least it’s the More
Big Bad Weekly Tip: Have You Optimized Your Website Lately?
Greenleaf Team - Apr 06, 2008By Aaron Hierholzer Whether you are managing your website by yourself or with the help of a professional web designer, it is important to make sure that your site is optimized to increase its page ranking and overall visibility on search engines. For you do-it-yourselfers, search engine optimization is tricky, More
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
rasya:
What an interesting way to get people interested in reading! Book trailers are like movie... Read Entire Comment
ziggy1703:
What an interesting way to get people interested in reading! Book trailers are like... Read Entire Comment
Tim:
Hey. Thanks for the article. For what it’s worth, we’ve grown a lot since these... Read Entire Comment
Paul T:
Sean Carton’s article is four years old and it reads like it. Here’s a quote,... Read Entire Comment
Paul:
You are making a lot of assumptions in this article. First, you are using revenue to judge... Read Entire Comment
Ben:
I enjoyed reading this article. However, the trends I observe among usability professionals... Read Entire Comment
Zephyr:
Interesting article. Once again stresses that user experience is bigger than usability,... Read Entire Comment
mark:
On the other hand, you could make use of the Herd mechanisms which lie beneath mass... Read Entire Comment
Scarlett Tarjick:
Great blog…interesting things said. If you are looking to gain some... Read Entire Comment
allan:
This link http://clickz.com/author/auth2 24.html is broken on page... Read Entire Comment
Paging Mr., Mrs., or Ms. Average—Where Are You?
Posted 4 days agoHave you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? The primary problem is the absence of an ‘average’ reader. ... [Link]
To Buy — Or To Go Bye-Bye
Posted 10 days agoBryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets you nowhere. And no matter how many obstacles you remove ... [Link]
Measure What You Treasure
Posted 7 weeks agoPay attention to what you measure and keep track of. What you measure says a lot about what you care about. Any process is measurable. So if you value your ... [Link]
Personas Actually Work
Posted 10 weeks agoPersonas actually work. In fact, my team and I outlined (and are currently writing) my next book, The Power of Plan B, using personas. People familiar with the project have ... [Link]
Keep It Simple
Posted 11 weeks agoHave you ever watched people use the credit card/debit machine at the grocery store? There have been a few times when I’ve seen people become so frustrated with this simple ... [Link]
Relevance
Posted 3 months agoThe other day I was watching a kiddie show with my 3-year-old daughter. I was impressed with the lessons these shows teach to our kids. Everything from the alphabet to ... [Link]
Optimizing Your Website
Posted 4 months agoJust like salespeople, the 80/20 rule still applies online. A quick glance at your website analytics will usually indicate that 20% of your pages do the heavy lifting and account ... [Link]
Selling More Books on Your Website
Posted 4 months agoMy friend and web guru Bryan Eisenberg’s firm Future Now, Inc., has identified over 1100 website elements that contribute to a website’s ability or inability to convert a visitor to ... [Link]
Websites Ain’t Rocket Science
Posted 5 months ago70% of all websites fail. Ouch! How do you avoid being a part of the 70% family of failures? In a word—–plan. Every information marketer advises his readers to create ... [Link]
With Your Site, Don’t Impress–Persuade and Convert
Posted 5 months agoThere is a huge difference in a site that impresses and a site that converts and persuades your visitors to do what you want them to do. Have you ever ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
