A nonprofit publisher of classic American literature has its first bestseller, thanks to the remarkable strength of platform. The platform in question is that of Andy Borowitz, the humorist with a super-successful site and RSS feed – the borowitzreport.com – and the book,… Read more   

During the “back to school” season, I often recall the first day of the first class I took as I pursued my Ph.D. at the University of Southern California. The professor spent the first part of the class talking about the “elite network” of peers we were going… Read more   

If you’re not familiar with RSS, watch this video. One common question is whether businesses should publish full or partial RSS feeds. In a full feed, RSS readers can read entire articles in their reader without having to click a “Read More” link that takes them to… Read more