BTCGreenleaf

Podcasts for Writers

By Aaron Hierholzer Writers: Put away that inkwell and feather for a while and get hip to podcasts. We’ve already shown you the elements of a superb podcast; now we’ve prepared a list of podcast resources to a) strengthen your knowledge of the book industry and the writerly craft on More

BTCGreenleaf

Big Bad Book Blog: Facebook the Future

By Ryan Wheeler Have you started Facebooking yet? If not, now might be a good time to start. This week Facebook announced the launch of a groundbreaking new social advertising system. A key feature of the system is that it allows Facebook users to notify their network of friends whenever More

BTCMichael

Adding (Core) Value: Remembering Who You Are . . .

. . . When You Don’t Know Where You’re Headed Hurricane season doesn’t start until the beginning of June. Yet some of you agents, publishers, authors, and promoters probably feel like you’re already looking into the eye of the storm. Keeping your business on course during a recession More

BTCGreenleaf

Big Bad Weekly Tip: It’s a Wrap!

By Ryan Wheeler Looking to speak directly to readers? Look no further than BookwrapCentral.com. Bookwrap Central features interview clips called Bookwraps, in which authors talk about their books, themselves, and other relevant and entertaining topics. Each Bookwrap feature may also include supporting information such as a sample chapter, a synopsis, review quotes, an author biography, and a link to purchase the book. You can also host a Bookwrap on your own website and email it to everyone you know. A Bookwrap may be just the tool you need to let readers get to know you.

    Pickin’ Up the Tab

    Posted 10 weeks ago

    I recently shared lunch with my good friend and business associate, Ray Bard. Ray is the monumentally successful mastermind behind Bard Press, where I worked from 1999-2002. We established a ... [Link]

    A Whole New Ball Game

    Posted 6 months ago

    Retail book sales are flat and newspaper readership is falling faster than the President’s approval rating. And with each passing day, more and more people are following search engine scents ... [Link]

    The Form of Your Art

    Posted 6 months ago

    Creating art is not just for those who want to hang their goods in fru-fru art galleries. If you look, really look, art is everywhere. Chances are, you are an ... [Link]

    40 Principles for Platform Building

    Posted 6 months ago

    Is there a white elephant on your shoulder, snoring in your ear when you hit the pillow at night? Do you have a Million Dollar Question whose answer eludes you? ... [Link]

    Not Sophistication—Simplicity!

    Posted 7 months ago

    You really don’t need me to tell you—– If you want to promote your book, you MUST create a web presence for yourself. Maybe you just don’t know how. I’m ... [Link]

    Reaching the Summit

    Posted 7 months ago

    On January 30th, 1999, my friend and colleague, best-selling author Roy H. Williams, received perhaps the most riveting e-mail he has ever read: Roy, Up until I read The Wizard ... [Link]

    Is Your E-Mail an Ad Or Is It “Content?”

    Posted 7 months ago

    If you have something to say—say it! If you have something to sell—sell it! But please, please, please—do not send out a newsletter that is a sales pitch in camouflage. ... [Link]

    Marketing by Trusting Your Gut

    Posted 8 months ago

    Roy H. Williams says in his article, Pattern Recognition, that all insight, all creativity, is a right-brain activity, that it’s grasping the relationship between two dissimilar things. Roy puts it ... [Link]

    Applying Known Behavior

    Posted 8 months ago

    Not enough visitors to your website? Is it because people don’t know who you are? This is the assumption everyone likes to make. Sometimes the problem lies elsewhere. Sometimes people ... [Link]

    What’s in a Name?

    Posted 8 months ago

    Do you have a name for your company, your book, your product or service? The name you select will be strongly tied to your complete image, so take some care ... [Link]

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