The Power of the Book

A book has power even in today’s high-speed world, where information travels faster than thought.
People don’t read books because there’s nothing better to do. They hope to add something to their lives. You can provide that.
Three basic things motivate you to do take action in your life.
Your desire to write a book most likely stems…

A scene from the A&E series "Duck Dynasty."

A Book for a Bayou Market

If your book idea might have wide appeal, with a rather shallow audience commitment, it’s probably a book suited to what we might call a Bayou market. And speaking of a bayou, consider what might happen regarding the A&E series “Duck Dynasty.” A book about duck calls might have a wide appeal if the family…


Drawing from a Well Market for Your Book

 If your book idea is somewhat narrow yet also somewhat deep, it might fit into a Well market.
In our last blog we looked at Puddle, one of the five markets for books (as identified by the brilliant publisher Ray Bard, of Bard Press). (Others are: Well, Bayou, Lake and Ocean, in ascending order of size…


The Self-Publishing Surge

Self-publishing has exploded.
Last year, 391,000 self-published books came out, a 59% increase over the year before, and a whopping 422% increase since 2007, according to figures from Bowker, the trade organization that tracks sales and assigns ISBN numbers.
Bowker said that of all ISBNs issued for last year (the numbers assigned to books that help in…

Find a Needle in the haystack

The Golden Age of Information

Many people consider that we’re living in a new golden age of television, with such excellent series as “Mad Men,” “Game of Thrones,” Breaking Bad,” “House of Cards,” “Orange Is the New Black” and others gracing our screens. At the same time, as any channel-flipper knows, television broadcasts a lot of junk. A lot of…

Ascending the Amazon Bestseller List

The magic number seems to be 300.
That’s what it takes to be a bestseller on Amazon.
At least according to a study done by Publishers Weekly, the trade magazine, to determine how many copies of a book an author has to sell each day in order to hit that Amazon bestseller list.
Admit it, you pay attention…

Dan Brown Marketing Magic

Never underestimate the power of free. Even for a blockbuster book, “which has outlived its golden goose days,” according to a post in The New York Times, the prospect of its being free is still enough to drum up publicity for an author’s next work.
The free book in question is “The Da Vinci Code,” which…

The Writing Gears Get a Little Oil

You know how you can use your platform – and if you’re writing or marketing a book, you should have a platform – so that you can interact better with your audience, and see what ideas work best? You can learn by engaging in a virtual dialogue with your readers.
The same thing can happen in…

Commitment, Commitment, Commitment

All writing is about commitment. In fact, much of life is about commitment. You rarely get anywhere by simply bothering to show up: you’ve got to be present. Even couch potatoes who strike it rich by winning the lottery actually had to purchase the ticket.
You’ve got to work at becoming known. Just as you must…

The Persistence of Paper

Books aren’t going away yet.
That’s a good thing.
But don’t think that because many people in their 20s still read books in the traditional format, that you can forget about going digital. You can’t.
According to a Pew Research Study, 83 percent of Americans aged 16 to 29 read a book last year, and 60 percent of…