Personas
Different Strokes for Different Folks
Roy Williams - Jul 12, 2007Ever wonder how some people can love an ad that you hate with a purple passion? Even the best ads miss the mark by a mile with at least half their target audience. Ads are like music; a distinctive style and message that repulses some listeners will attract others More
Persuading Others to See it Their Way
Michael Drew - Apr 18, 2007The Psychology behind Building a Sizable Marketing Platform by Michael R. Drew Personal computers have facilitated a tremendous increase in the number of books being produced each year. For 100 years the book industry averaged 40,000 new titles. In 2004, that number skyrocketed to 190,000. Gone are the days of More
-
No comments yet.
Marketing by Trusting Your Gut
Posted 8 months agoRoy H. Williams says in his article, Pattern Recognition, that all insight, all creativity, is a right-brain activity, that it’s grasping the relationship between two dissimilar things. Roy puts it ... [Link]
Is the Ad Half Empty—or Half Full
Posted 10 months agoI have an identical twin brother. On the surface we are the same. That is where the similarities end. The most efficient way to turn both of us off with ... [Link]
What Happened to My Audience?
Posted 12 months agoTuesday 8, The Wall Street Journal ran an interesting op-ed (subscription required) piece by Michael Barone, a senior writer at US News & World Report. Barone is also the author ... [Link]
The Silver Bullet Questionnaire
Posted 13 months agoAs an author who has written a book for additional credibility, the reality is you will be expected to promote your book, as well. Now, a self-published author expects that ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
