Personas
Uncovering the Story That Is Uniquely Yours
Michael Drew - May 27, 2009What is your story? What makes your book, publishing house, PR firm, marketing agency or other business endeavor—special? Is there anything unique about it, or do you look, feel, and sound like your competitors? If you find it hard to answer these questions (most do), it would be wise for More
Persona Development and the Law of Averages
Bryan Eisenberg - Mar 25, 2009“Persona” is a hot buzzword in this industry, yet most companies that create personas haven’t fully embraced everything they have to offer. Most personas are watered-down and hard to relate to. The worst of the lot are lifeless outlines of a company’s demographic targets. Most often, they don’t deliver the More
Big Bad Publishing Myth 2: Your Publisher is all-powerful and all-knowing:
Chris Maddock - Feb 27, 2009By Chris Maddock and Michael Drew Not so much. There was a time a couple of decades ago when publishers had all the answers and know-how to make a book sell. But such is less the case now than at any other time. Selling a book takes More
The Four Faces in Every Store
Roy Williams - Jun 26, 2008“You can be anything you want to be,” was once the anthem of America. But we seem to have twisted that sunlit dream into a shriveled demon that whispers, “Hurry, hurry, hurry, and you can be everything you want to be.” Too much to do, too little time. Tossed and More
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Marketing by Trusting Your Gut
Posted 2 years agoRoy H. Williams says in his article, Pattern Recognition, that all insight, all creativity, is a right-brain activity, that it’s grasping the relationship between two dissimilar things. Roy puts it ... [Link]
Is the Ad Half Empty—or Half Full
Posted 3 years agoI have an identical twin brother. On the surface we are the same. That is where the similarities end. The most efficient way to turn both of us off with ... [Link]
What Happened to My Audience?
Posted 3 years agoTuesday 8, The Wall Street Journal ran an interesting op-ed (subscription required) piece by Michael Barone, a senior writer at US News & World Report. Barone is also the author ... [Link]
The Silver Bullet Questionnaire
Posted 3 years agoAs an author who has written a book for additional credibility, the reality is you will be expected to promote your book, as well. Now, a self-published author expects that ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
