Want to know what your customers are really wanting this season?  It may surprise you.  It goes beyond having a great product or message; they are longing for something more.  In their own words, here is what your customers are wishing for… 1) Don’t be a poser.  Don’t… Read more   

Values are important in business.  Understanding your values allows you to make better business decisions (relative to you), hire better employees, and thus create more value in the marketplace.  Understanding your client’s (insert whatever phrase you want for what you call your end user) values allows you… Read more   

The idea of a unique selling proposition isn’t new or unique. According to Wikipedia, the term was coined in the 1940s. More than seven years ago I wrote about it. Here’s a bit: What simple statement about your business or brand — just a quick, clear sentence or… Read more