BTCMichael

Adding (Core) Value: Remembering Who You Are . . .

. . . When You Don’t Know Where You’re Headed Hurricane season doesn’t start until the beginning of June. Yet some of you agents, publishers, authors, and promoters probably feel like you’re already looking into the eye of the storm. Keeping your business on course during a recession More

BTCGreenleaf

Toolkit for New Authors: How to Be an Industry Insider

By Aaron Hierholzer and Matthew Patin Wouldn’t it be nice to pen a brilliant book and have the world instantly adore your genius? It doesn’t work that way, of course: “The End” means the beginning of your transformation into an industry-savvy member of the writing community. You’ll take away huge More

BTCRoy

Becoming a Writer

You have a great book hiding within you. So are you going to coax it out? “I’d love to write a book, but I don’t know how.” Sure you do. You learned how in elementary school, remember? Words become sentences. Sentences become paragraphs. Paragraphs become chapters. Nothing to it, really. More

BTCGreenleaf

Think You’re Oprah Worthy? Take the Quiz!

By Meg LaBorde Phenix Find out if you’re really Oprah worthy. Take the quiz built on an insider’s experience and a thorough analysis of every author who has appeared on The Oprah Winfrey Show since November 2005.Every publicist, publisher, and distributor in the book industry has heard it a million More

    The Form of Your Art

    Posted 6 months ago

    Creating art is not just for those who want to hang their goods in fru-fru art galleries. If you look, really look, art is everywhere. Chances are, you are an ... [Link]

    Checklist for Uncovery

    Posted 8 months ago

    By Bill Drew Abraham Maslow identified 16 characteristics of Self-Actualizing people, which we are working with as a checklist to help with making Personas. We use the characteristics and their ... [Link]

    Maslow’s 8-level Pyramid of Needs

    Posted 8 months ago

    By Bill Drew Here is the 8-level pyramid that expands 3 levels beyond Maslow’s original 5 levels: Note that Transcendence has been added above Self-Actualization, and that Asthetic Needs and ... [Link]

    Applying Known Behavior

    Posted 8 months ago

    Not enough visitors to your website? Is it because people don’t know who you are? This is the assumption everyone likes to make. Sometimes the problem lies elsewhere. Sometimes people ... [Link]

    Lesson NOT Learned: But Simple As A-B-C

    Posted 8 months ago

    By Bill Drew I’ve been trying for a couple of weeks, now, off and on, to find ways to write about a particular part of the book we’re writing, The ... [Link]

    The Original Meta-Needs List

    Posted 8 months ago

    By Bill Drew We’ve mentioned Timothy Ferriss’s book, The 4-Hour Workweek, a few times in the last week or so because it’s a good example of layers of values. At ... [Link]

    “I’d Like to Buy the World a Coke . . . .”

    Posted 8 months ago

    By Bill Drew “I’d like to buy the world a Coke, and keep it company.” In 1971, that song hit people all over the world as something transcendent, something above ... [Link]

    The Forecast

    Posted 8 months ago

    By Lehi Drew I don’t know what it is about Austin, Texas. The weather is so weird. Most of the summer has been overcast with endless amounts of rain. It ... [Link]

    The Glue Turns Sticky

    Posted 8 months ago

    By Bill Drew Yesterday, I talked about values being the glue for books–author values and reader values and where they meet. No change there. And we still will do some ... [Link]

    The Glue of A Book

    Posted 8 months ago

    By Bill Drew Yesterday was kind of a watershed for me–seeing how Uncovery of your personal values helps you connect with the values in prospective readers. Today I worked that ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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