Strategy
Giving New Meaning to “The Power Lunch”
BNI & Referral Institute - Apr 16, 2008by Jamie Whitman and Dane Miller Branded Food Packaging Schmooze. In today’s business environment, schmooze has practically become a four-letter word. It’s something no one wants to take part in (either as the schmoozer or the schmoozee), yet is still a critical part of the sales process. What’s the More
A Very Interesting Ad
Roy Williams - Jan 10, 2008The doctor’s waiting room glowed with old magazines. As I stood there amidst this strange illumination, I noticed an ad for IBM Consulting that featured an executive woman peering thoughtfully into the distance. In the foreground hung the three questions that haunt every business that has ever achieved success: More
Changing It Up
Michael Drew - Nov 28, 2007A Roadmap for Leading Your Employees to Change Hire the best. Pay them fairly. Communicate frequently. Provide challenges and rewards. Believe in them. Get out of their way and they’ll knock your socks off. –Mary Ann Allison You need help. You do. You can’t possibly More
Resisting the Herd Mentality
Michael Drew - Nov 21, 2007A tragic demonstration of herd mentality took place in July 2005 outside the Turkish village of Gevas. According to the story, onlookers watched as a flock of 1,000 sheep walked to the edge of a cliff and, one after the other, stepped off into thin air. Within a matter of More
Adam D:
Great article. This is an innovative way to get your product / service in front of new... Read Entire Comment
mark:
On the other hand, you could make use of the Herd mechanisms which lie beneath mass... Read Entire Comment
Bucking the Herd Mentality
Posted 6 months agoDorothea Lasky didn’t follow the herd…When Wave Books published Lasky’s debut poetry book, Awe, the notion of a cross-country promotional tour was discussed. Faced with the reality that small-press poetry ... [Link]
What’s in a Name?
Posted 8 months agoDo you have a name for your company, your book, your product or service? The name you select will be strongly tied to your complete image, so take some care ... [Link]
Forget Graphics and Flash—It’s Words That Sell
Posted 9 months ago“Want them(website visitors) to stick around and eventually take the action you want? Talk about them, their needs, their wants, and how they can get those needs and wants satisfied. ... [Link]
Three More Steps toward a Successful Book Proposal
Posted 9 months agoWhen you’re promoting your book to the people who will get your book published, you must make it crystal clear how they’ll make money by publishing your book. Suppose you ... [Link]
You Can’t Outrun Them Radios
Posted 9 months agoIf you don’t have a website, I pray at least you are planning and building one right now. In his article, Media’s Missing Mass, Roy H. Williams explains that without ... [Link]
Me and My Man Morris
Posted 9 months agoPeople are odd. That includes you, and especially me. We filter new information through our previous experiences in order to make sense of the world around us. And once we ... [Link]
Publishing Is a Business
Posted 11 months agoIf I wanted to get your attention, I’d talk about things you found interesting or important. If you wanted to get mine, I suspect you’d do the same. As an ... [Link]
User Friendly
Posted 11 months agoA few days ago I was happy I didn’t have a baseball bat anywhere near my desk. If I had one, I most certainly would have mutilated my shiney new ... [Link]
Using Press Releases to ZAP! Media Attention
Posted 13 months ago“Radio and TV producers are interested in story ideas, so frame your press release to list the precise feature stories they would get by covering you,” say Rick Frishman and ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
