… Read more   Referral marketing leads to few – if any – overnight success stories. In fact, the most crucial part is building relationships, which takes a lot of time and effort. When you’ve taken the time to build the right referral relationships with the right people, however, and you are able to

… Read more   One of the most important aspects of networking is the so-called “small talk” that occurs at networking functions. These icebreaking conversations are important because they are the first opportunities where people can begin to identify and make connections with others – connections that may lead to business referrals in both

As those who have benefited from business networking know very well, belonging to a networking group that meets regularly helps members establish and maintain relationships that can prosper for years. It’s almost inevitable, however, especially in the ways that these groups are structured, that you wind up in business networking… Read more