Referrals
Using Events to Gain Referrals
Ivan Misner - Apr 16, 2008Gain a reputation as the person everyone wants to do business with by setting up a popular event. Entrepreneurs are learning so much about growing their businesses through word of mouth and increasing their referral base—it’s time to start thinking outside the box and exploring new, dynamic ways to More
Tracking Income From Referral Marketing
Ivan Misner - Mar 26, 2008Before you can gauge the success of your networking program, you need to set goals. Q. I’ve been promoting my business more and more by word-of-mouth through some networking groups I belong to, but I’m having trouble figuring out how to accurately calculate my revenue from referrals. Do you More
Why Getting Published Can Help You Network
Ivan Misner - Feb 20, 2008It may take a lot of work, but branding yourself as a local expert will do wonders for your networking efforts. An associate of mine who’s read my books and attended some of my training sessions, called me up and said, “I really love your material, but [oh, I More
Debunking the Six Degrees of Separation
Ivan Misner - Nov 14, 2007Do you believe that anyone in the world is only six people removed? Here’s why that theory’s wrong and what it means for networking. What do Santa Claus, the Easter Bunny, and Six Degrees of Separation have in common? People around the world believe in them. Since I don’t More
Vince Golder:
Hi Ivan, Excellent, informative and interesting blog. Would you agree then that to... Read Entire Comment
Sharan Tash:
I agree with you 100% on this one. I have had many discussions in my presentations... Read Entire Comment
Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
