BTCIvan

Network Like a Pro

Want people to talk about your business? Time to take your networking skills to the next level Q: I want to start a business selling products and/or services over the Internet, and I think word-of-mouth marketing would really help attract traffic. My question is, how do I overcome the More

BTCIvan

Managing Your Business Cards

Try these tips for organizing all those business cards you’ve accumulated. Q: Can you give me some suggestions on managing the multitude of business cards I collect from people I meet at networking events? A: You’ve been diligent in attending networking functions-making connections, getting your name before the public—and More

BTCIvan

Making the Most of Networking Opportunities

Start by learning how to tailor your networking approach for different occasions. Q: Aren’t there times when networking is just not appropriate? I feel like I am never able to just relax and enjoy an event in order to be a successful networker. A: Although I advocate that networking More

BTCIvan

How to Combat a Slow Economy

Don’t join the ranks of miserable complainers. Instead, use this time to improve your networking skills. Q: When the economy is slow, new business is harder to get. What can I do to build my business in a recessionary economy? A: It’s been about 16 years since our last More

    Sleep On It

    Posted 11 months ago

    While dreaming, we each see things, hear sounds, and carry on conversations with other people. Sometimes we incorporate our experiences ... [Link]

    Landing Pages?

    Posted 11 months ago

    Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]

    Popular Belief Don’t Make It So

    Posted 11 months ago

    Is life what you make of it? Are you made stronger by what doesn’t kill you? Must you be careful ... [Link]

    Values, Values, Values

    Posted 11 months ago

    Personal values are our convictions regarding the things we believe to be important. Values come in two distinct varieties: Terminal ... [Link]

    Landing Pages & Conversions

    Posted 11 months ago

    Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]

    Generation Y

    Posted 12 months ago

    Various generations of Americans have attitudes partially shaped by the times in which they grew up. The baby boomers generation ... [Link]

    Imagine That!–And Become It!

    Posted 12 months ago

    How do teachers plan their class lessons? They start by visualizing the course outcome. They have a clearcut picture of ... [Link]

    Cover That Book!

    Posted 12 months ago

    The most difficult part of book cover design may be the spine. Books with fewer than 60 pages are too ... [Link]

    Pinpoint Your Personas—and Reap the Rewards

    Posted 12 months ago

    One of the most important steps in persona development is personalization. Give your personas names, ages, and occupations. Be familiar ... [Link]

    The Right Questions

    Posted 12 months ago

    There’s a danger in interviewing anyone when you have a job to fill—hiring the wrong person or company for the ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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