Tools
The G.A.I.N.S. Approach to Networking
Ivan Misner - May 14, 2008Leave out any of these strategies, and your networking will be just a waste of time. If you want to be successful in generating referrals, it’s crucial to find out as much as you can about the members of your network. And there are five critical things that you More
Giving New Meaning to “The Power Lunch”
BNI & Referral Institute - Apr 16, 2008by Jamie Whitman and Dane Miller Branded Food Packaging Schmooze. In today’s business environment, schmooze has practically become a four-letter word. It’s something no one wants to take part in (either as the schmoozer or the schmoozee), yet is still a critical part of the sales process. What’s the More
Creating an Effective Business Card
Ivan Misner - Nov 07, 2007The right business card will help you make a great first impression. Q: Business cards are an important part of a first impression when networking. Do you have any recommendations on what makes an effective business card? A: You’re correct: Business cards are very important, and they do have More
Conquer Your Fear of Public Speaking
Ivan Misner - Oct 24, 2007Don’t shy away from a networking group because they ask you to do a presentation. Q: As a management consultant with a training background, I have no problem interacting and doing a 10-minute presentation when asked to do so in the networking group I belong to. I More
Adam D:
Great article. This is an innovative way to get your product / service in front of new... Read Entire Comment
Presentation skills courses australia:
Great point 4! Often many speakers don’t remember... Read Entire Comment
Joe Jordan:
Valuable insight for those for whom giving a thirty-second commercial is reason for a... Read Entire Comment
Sharan Tash:
Great comments! I love Jeffrey Gitomer’s quote in the very beginning of his... Read Entire Comment
Andy Lopata:
Ivan’s point about taking your staff along to networking meetings is a key one.... Read Entire Comment
Char:
Kim - thanks for the link! Social networking is such a huge piece of the marketing puzzle... Read Entire Comment
Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
