How often do you actually buy a physical book nowadays? Even I myself, a published author who loves reading, hesitate now to add another to my collection. Last week at a large reading in New York for a celebrated writer, I chose not to by the hardcover of his new novel, but instead downloaded it. I figured even though he can’t sign the e-book, at least I’m reading his new work and not further cluttering up my bookshelves, even with books from people whose work I like.

I did the same thing with an old friend, a mystery writer who publishes a book a year and whose every installment I read. But this year, I opted for the e-book of her new novel over the physical one. I’m still supporting and reading the work of this friend, and I hope contributing in a small way to her ongoing career. But I just couldn’t see lugging another book around and then storing it on a shelf taking up space.

Stupid, maybe. Books are more than physical objects, and yet many of us still cherish them for their tactile comfort. One of the novels in the 12-volume A Dance to the Music of Time series by Anthony Powell is called Books Do Furnish a Room, and the title is a reference to a remark by a character who says something along those lines regarding literature.

But really, although books do furnish a room, they also take up space. How many times have you found yourself culling your collection to make room for new arrivals? Often, I bet. That’s because you read a lot, and your reading outpaces your available space.

So, back to those new numbers from the Association of American Publishers. Hardcover and paperback sales are down about 18% through August of this year, while e-books are up close to 200%. And according to the AAP’s survey, “96% of e-reader users say they purchased one or more e-books in the past year and 36% of e-reader users are reading more than a year ago.”

This is good news for all authors, and perhaps more so for those who choose to market their books online. There remains a reading public hungry for content. The form of that content delivery is changing, but the drive behind reading experience remains the same: to be informed, challenged and entertained.

Borders Continuing to Serve Customers in the Ordinary Course

Ann Arbor, Mich., June 30, 2011 – Borders Group, Inc. today announced that it has entered into an asset purchase agreement with Direct Brands, a portfolio company of Najafi Companies, and intends to move forward with submitting the agreement to the Court to serve as the “stalking horse” bid for a Court-supervised auction of the business under Section 363 of the U.S. Bankruptcy Code. Borders believes a sale provides the best path forward to reposition the business for a successful future and to maximize value for the Company’s stakeholders.

Under the terms of the agreement and subject to further due diligence, Direct Brands would purchase substantially all of the Company’s assets for $215.1 million plus the assumption of approximately $220 million of liabilities, subject to the auction and Bankruptcy Court approval. Najafi Companies is a Phoenix, Ariz.-based private investment company with extensive experience in several customer-focused businesses. The firm acquired Direct Brands in 2008, including Book-of-the-Month Club, Doubleday Book Clubs and Columbia House. The tentative purchase agreement will occur prior to the Court hearing on July 21.

If consummated and under the terms of the agreement, Borders would operate as a wholly owned subsidiary of Direct Brands. As part of the agreement with Direct Brands, Hilco and Gordon Brothers have agreed to acquire any store locations that are ultimately not included in the sale and will close those stores in an orderly manner.

Mike Edwards, Borders Group President, said, “We are pleased to take another important step forward as we position Borders for a vibrant future and sustainable earnings growth.  Since the filing, we have made significant progress in reducing our cost structure, refocusing our merchandise offering, and building our eBook business.  We look forward to working with a supportive partner as we continue to execute on our turnaround strategy.”

Under its turnaround plan, Borders introduced a revitalized in-store experience particularly with respect to its Kids offering and a new Borders Café program in its superstores featuring a new Café design and tailored menu items.  On the digital front, Borders is capturing a larger share of the eBook market through an expanded partnership with Kobo. In addition to providing customers with access to Kobo’s vast inventory of digital books, the Company recently introduced the new Kobo eReader Touch Edition to great reviews, and the device will be available in stores in early July.

Mr. Edwards concluded, “We appreciate the continued support of our employees, customers and business partners as we work toward a successful resolution to our restructuring.”

During the sale process, Borders is continuing to conduct business and serve customers in the ordinary course, including honoring its Borders Rewards program, gift cards and other customer programs.

In addition to the Company’s filing a motion today with the Bankruptcy Court seeking authorization to conduct a Court-supervised auction, the Company also submitted an alternative proposal required under the Company’s DIP financing agreement, in the event that a going-concern sale is not consummated, that comprises an orderly sale of all the assets of the business by a joint venture led by Hilco and Gordon Brothers.

The Company anticipates completing the sale process by late July.

Borders legal advisors are Kasowitz, Benson, Torres & Friedman LLP and Baker & McKenzie, and its financial advisor is Jefferies & Company, Inc.  Alix Partners is serving as Restructuring Advisor. Advisors for Najafi Companies include Ballard Spahr LLP and New York-based Debevoise & Plimpton LLP.

Additional information about the reorganization is available at www.bordersreorganization.com.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. is a leading specialty retailer of books as well as other educational and entertainment items. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the Company, visit borders.com/media.

About Najafi Companies

Najafi Companies is an international private investment firm based in Phoenix, Arizona. The firm makes highly-selective investments up to $1 billion in size in companies with strong management teams across a variety of industries, and often in industries out of popular favor. The firm takes a long-term view on its investments and focuses its efforts to create value through growth and superior performance. Najafi Companies funds investments with internally generated capital, not through a fund. Free from the restrictions of a fund, the firm is able to move quickly and decisively when investing, and with no requirements to return capital to outside partners, Najafi Companies is able to make investments that create maximum value for the long-term. For more information about Najafi Companies, visit www.najafi.com.

About Direct Brands
Direct Brands is one of the largest direct-to-consumer distributors of media products in the U.S. The company is home to music, DVD and book club brands such as BMG Music Service, Columbia House DVD, BOMC2.com, Doubleday Book Club, and Book of the Month Club as well as a number of special interest and lifestyle book clubs. The company serves members in the U.S. and Canada through its various club catalogs and online.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. One can identify these forward-looking statements by the use of words such as “expect,” “believe,”“planning,” “possibility,” “opportunity,” “goal,” “will,” “may,” “intend,” “anticipates,” “working toward” and other words of similar meaning. One can also identify them by the fact that they do not relate strictly to historical or current facts. These statements are subject to risks and uncertainties that could cause actual results and plans to differ materially from those included in the company’s forward-looking statements.

These risks and uncertainties include but are not limited to (i) the ability of the company to continue as a going concern, (ii) the company’s ability to obtain Bankruptcy Court approval with respect to motions in the Chapter 11 cases, (iii) the ability of the company and its subsidiaries to prosecute, develop and consummate one or more plans of reorganization with respect to the Chapter 11 cases, (iv) the effects of the company’s bankruptcy filing on the company and the interests of various creditors, equity holders and other constituents, (v) Bankruptcy Court rulings in the Chapter 11 cases and the outcome of the cases in general, (vi) the length of time the company will operate under the Chapter 11 cases, (vii) risks associated with third party motions in the Chapter 11 cases, which may interfere with the company’s ability to develop and consummate one or more plans of reorganization once such plans are developed, (viii) the potential adverse effects of the Chapter 11 proceedings on the company’s liquidity or results of operations, (ix) the ability to execute the company’s business and restructuring plan, (x) increased legal costs related to the company’s bankruptcy filing and other litigation, (xi) the company’s ability to maintain contracts that are critical to its operation, to obtain and maintain normal terms with its vendors, landlords and service providers and to retain key executives, managers and employees.

In the event that the risks disclosed in the company’s public filings and those discussed above cause results to differ materially from those expressed in the company’s forward-looking statements, the company’s business, financial condition, results of operations or liquidity, and the interests of creditors, equity holders and other constituents, could be materially adversely affected.

Media Contact for Borders Group, Inc.

Mary Davis, 734-477-1374

mdavis4@bordersgroupinc.com

Media contacts for Najafi Companies:

The Lavidge Company, 480-998-2600

Greg Sexton, gsexton@lavidge.com

Anne Robertson, arobertson@lavidge.com

# # #

It really shouldn’t be the kind of question we have to ask ourselves, but publishers, like movie studios again, feel that the gift-giving season is the one chance to recoup, the big chance to get back what they spent the rest of the year on underperforming books that failed to find an audience.

It says something that the surprise hit of the holiday season is the first volume of Mark Twain‘s autobiography. The University of California Press, which published the autobiography – a century after the great author’s death, as per his wishes – didn’t realize (in all its ivory-tower naïveté) that Twain’s trenchant musings on his life, his work, his era, were just the thing to appeal to readers today, and to gift-givers at the end of the year. Why? We want what’s real. And Twain was nothing if not real.

So far, the publisher has had to go back to press a few times, and there are now something like 600,000 copies in print. What does this say about today’s readers? It says that Twain is indeed timeless – that he appeals to the contemporaries today as much as he did people of yesteryear – but it also says that good writing speaks to generations whatever the time of year.

Twain engaged with his readers. He was a man of his time and ahead of it – he published one of the first presidential memoirs (U.S. Grant’s), and started his own publishing company, and did what he could to engage his audience. He wasn’t always successful – who is? – but he was memorable

You can be too – if you listen to your audience, if you dare to make a stand, if you speak, like Twain always did – the truth.

More than the greatness of his writing, it’s the transparency of his thinking that makes Twain a man for our age. And a man for the gift-giving season. I doubt that the University of California Press thought it had such a big hit on its hands – it was probably wishful thinking that it published the book toward the end of the year and hoped for a few thousand copies to be sold. But Twain probably knew better a century ago: he wanted to be heard, but more than anything he wanted to be connected, and be honest. He probably felt it would be better to wait a hundred years, before people were ready for his brand of truth.

You don’t have to wait that long. You can connect with your audience, too. If you speak the truth. At any time of the year.

This call is being webcast by Thomson/CCBN and can be accessed at Barnes & Noble, Inc.’s corporate website at www.barnesandnobleinc.com/webcasts. The webcast of this call will be archived and available at www.earnings.com.

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE:BKS – News), the world’s largest bookseller and a Fortune 500 company, operates 717 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 633 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its eBookstore (www.bn.com/ebooks). Through Barnes & Noble’s NOOK(TM) eReading product offer
ing, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

NOOK(TM), NOOKstudy(TM), LendMe(TM), Read In Store(TM), More In Store(TM) and Lifetime Library(TM) are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Social Media Links:
Follow B&N on Twitter: www.bn.com/twitter
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Subscribe to our channel: http://www.youtube.com/user/BNStudio

Publishers hate awards ceremonies almost as much as the public ignores who wins book awards.

What’s wrong with this picture?

Well – the awards ceremony circuit is pretty boring to begin with. Sure, it’s a chance to “network,” as if chatting awkwardly at a cocktail party while looking over someone’s shoulder to see if someone less boring or desperate is nearby. And it’s a chance for publishers and editors to lament recent changes in the industry, the decline of civilization as we know, the unfortunate rise of e-everything.

Oh, and there are the authors. Hopeful. Cynical. Maybe really grateful to be among the chosen few whom the elite of the publishing world decide to honor with an award that’s remembered only by agents trying to sell the winning or nominated author’s next book.

Awards are for a person’s CV, and for the chance to get an obit in a big newspaper – because you’ve demonstrated that something about what you’ve done, or about the friends you’ve made or the way you’ve carried yourself, was enough to get people to vote in your general direction. But as we all know, awards are not about the quality.

Can you name who won the last Academy Awards for best actor or actress or film? Can you remember the last winner of the Pulitzer Prize for…anything? How about the National Book Awards? Do you recognize the nominees? And what about the biggie? Who won the Nobel Prize for literature a few weeks ago? If you said Mario Vargas Llosa, congratulations – you can enter trivia contests.

Now, of course, people who win awards are often very talented.

But awards are for the insiders. Not for the readers or the world in general. Of course, it might make a person feel good to see and dismiss (or even like) an award-winning movie (“It must not be as boring as we think, it won an award!”), or to disagree with the received opinion after reading an award-winning book (“I can’t believe they gave this turkey a prize!“).

And, of course, awards are about marketing. Something other than the blurb from a friend of the author to put on the cover.

What about the thousands, the hundreds of thousands, of other authors whose work might be good, but who connect not with critics, or with awards committees, but with the public?

That’s where readers come in, and that’s where communicating with readers comes in. Sure it’s great to get a prize. But it’s better to have an audience, and a platform for your ideas. And to engage that audience with something more than a certificate for having attracted the notice of a coterie of special-interest groups who want to pat themselves on the back for having recognized your worth, even if only a few dozen people actually read what you wrote.

And what’s the name of the new video? “We titled it, How to write a great thesis EVERY TIME. Of course, we used that title because we wanted to communicate the idea that the software can be relied upon to produce great results every time you use it. Since coming up with a good thesis statement for an essay even just once has been practically impossible for most people to do, we felt they would be keenly interested if we told them straight out that they can get a terrific thesis statement every time they use the software.”

To go along with the new video, Drew’s company also announced 100 FREE trial runs or free logins to the software program, available on his company’s website (http://secretdnaofwritingessays.com/?page_id=1393). One hundred free login and password pairs are provided so that 100 users can try out the software at the same time, continuously, through the rest of this year, he said. Just use any one of the login and password combinations provided.

Drew plans on publishing a series of Secret DNA of books that use his NewView concept of writing and reading, including, The Secret DNA of Topic Sentences That Entice Readers, The Secret DNA of Writing Advertising, The Secret DNA of Analyzing Novels, The Secret DNA of Shakespeare’s Plays, The Secret DNA of Business Writing, etc.

Drew has published The Secret DNA of Analyzing Short Stories (available at Amazon.com for $6.00, and for $6.50 as a PDF e-book athttp://secretdnaofwritingessays.com/?page_id=1100 ) and The Secret DNA of Writing Essays – And Everything Else (also available at Amazon.com, for $9.50, and at his company’s website, for $12.50). NewView Essay Services, the computer program that automates the thesis-making process in the Writing Essays e-book, is available at http://bit.ly/SecretDNASoftware on a subscription basis for 3-, 6-, and 12-month terms ($15.50, $20.50, $30.50).

Drew has also authored a series of expert online magazine articles about his NewView concept and process, which can be found and accessed for free atezinearticles.com (http://ezinearticles.com/?expert_bio=William_Drew_Jr) (the list of articles is at the very bottom of the page).

About NewView Options:

Founded in 2008, NewView Options is a Provo, UT, firm specializing in the teaching and training of writing for beginning, intermediate, and advanced writers. The company is focused on promoting its proprietary NewView approach to writing, reading, analyzing, communicating, and teaching. NewView Options provides Educational Discount Rates for school districts. Call 1-801-373-0447, visit http://secretdnaofwritingessays.com/, or e-mailbilldrew@richcontent.com for more information.

• Women’s Wear Daily estimated that people spent $225,000,000 on clothing for infants and children in 1939.  By 1944 that amount almost doubled to $420,000,000. In 1946 it reached $700,000,000; and in 1947 it climbed even higher.
• The Chicago Sun-Times reported that annual sales of prepared baby food rose from 400,000 cases in 1934 to 2,700,000 cases in 1941 to 15,000,000 cases in 1947.
• The sale of recordings for children rose from 2,000,000 in 1941 to over 30,000,000. Some half-dozen new companies entered the children’s-record field in the first six months of 1947 alone.
• Despite a shortage of raw materials, the number of toy companies doubled between 1942 and 1947.
• Production of juvenile furniture in 1947 was 54% above 1946, which in turn was 39% above 1944.
• Production of children’s books also swelled. The three major magazines for the very young—Child Life, Jack and Jill, and Children’s Activities—had combined circulations of 1,300,000 in 1947.

From the day boomers were born they became the apple of every marketer’s eye. That trend would continue for the next 60 years.

By 1953 companies were beginning to sense a shift in society. The civic-minded attitude of the veteran-laden G.I. generation was being replaced by a much more self-absorbed one. General Motors responded by releasing the Corvette, a sexy new sports car with only two seats. Two years later Warner Brothers produced Rebel Without a Cause about a troubled youth who bucks authority and marches to the beat of his own drum. Do your own thing, baby. Right on.

As Boomers came of age over the next three decades, reflections of their idealistic and even pretentious nature were everywhere:

• 1969: Dr. Thomas Harris releases I’m OK – You’re OK, a self-help book designed to solve one’s problems through “Transactional Analysis.”
• 1978: The Village People release their second album, Macho Man, which includes the title song, along with “I Am What I Am,” “Just a Gigolo” and “I Ain’t Got Nobody.”
• 1983: Dashingly smooth solo spy James Bond stars in Octopussy, which raked in $187 million at the box office.

Products, and the marketing that went into them, revolved around hype and pretense. As marketing guru Roy. H. Williams stated in his June 7, 2004 Monday Morning Memo:

“Most branding campaigns are costumes worn by advertisers to the Media Masquerade Ball. They were the hot ticket during the pretentious Baby Boomer years when blue ribbons went to those wearing the best costumes…”

“…in the past, advertisers had only to claim to stand for some misty-eyed claptrap and idealistic Boomers would choose the product -  “Coke wants to teach the world to sing in perfect harmony, and furnish it with love, grow apple trees and honeybees and snow-white turtledoves… I believe in world peace, too, so I’ll buy Coke instead of Pepsi.”

Time to Get Real

Today’s civic-minded generation regurgitates the ideal-driven pretense gobbled up by Boomers. Market yourself as “amazing, astounding and spectacular!” and they hear “blah, blah, blah.” If you want to stay relevant with the 72 million in the Millennial generation:

1.     Pull them towards you with true perspectives and values rather than pushing your products and services with hype.

2.     Identify potential challenges to your message and address them directly. Be transparent.

3.     Start a conversation: create a blog.

While I’m not certain this is true, I do believe that December 12, 2012, will mark the end of the publishing world as we know it.

I’ve been a maverick in the book industry for more then a decade. I make people uncomfortable. I speak the truth. Hearing about change (and making change) is always tough, especially in an industry that, let’s face it, hasn’t changed much since Johannes Gutenberg invented the printing press in 1440.

Last summer, I proclaimed “Book Publishing 2.0 Is Now.”

At Book Expo America in 2009 and 2010 I spent some time ranting at publishers, predicting what the future of publishing would look like, and suggesting what I would do if I were a publisher today looking to preserve both reputation and business. Few listened.

But this time, unlike my attempts to reform the industry in years past, publishers actually flocked to me like flies to honey. But they didn’t like what I had to say.

Even today many of my friends among big and midsized New York-based publishers listen to me — but they aren’t willing to accept my news.

Here’s the headline: Traditional Book Publishing is DEAD.

I’m not the only one who’s been telling this story over the last couple of years.

For example:

• On what became known as publishing’s Black Tuesday, in December 2008 Random House completely reorganized and Simon & Schuster laid off a large part of its staff.
• Last year, Steven Covey and his Go digital publishing company made an exclusive deal with Amazon.com to have Amazon sell two of his bestsellers – “The 7 Habits of Highly Effective People” and “Principle-Centered Leadership” — solely in digital form.
• Recently, best-selling author Seth Godin announced he’s “Moving On” and will no longer publishing with traditional publishers following the publication of “Linchpin.” (Also read his follow-up interview on Galley Cat.)
• And Mitch Joel is correct when he says, “This is a lot bigger then Seth Godin…”  It’s about transparency and talking directly with consumers.
• It used to be that 20,000 to 30,000 books were published a year. In 2009, there were 760,000 new books published. That’s more than a two thousand percent increase. Staggering, isn’t it? (Download Bowker’s 2009 Book Industry Essential Facts)
• Yet amid this torrent of product, B&N is losing money and even this titan of brick-and-mortar bookselling sees the writing on the wall regarding the future of traditional publishing (and book-buying)
• And of course you’ve heard of big losses at Borders, major executive turnover there and job losses at both the corporate level and at individual stores

I could go on and on with the doom-and-gloom of an industry whose only good news is digital publishing. Which, of course, scares traditional publishers to death.

So let me tell you what I’ve been telling publishers for the last two years, that they, and you, need to WAKE UP and hear.

By the end of 2012 the dynamics in publishing and the economy will have shifted so much that traditional publishers will either be acquiring emerging publishing technology and evolving — or going out of business.

• By the end of 2012, 50% or more of all books will be sold in a digital or electronic format.
• By the end of 2015, 80% or more of all books will be sold in digital or electronic format
• By the end of 2015, “new” digital books will be sold at an average of $0.99 or less

Publishers need to realize that they are on the same path the music industry has been on for a decade. They need to avoid making the same mistakes record companies made and instead focus on a more “open” source form of publishing the recognizes the money isn’t in the book content but what that content leads to.

We should look to Matt Mullenweg, founder of WordPress.com and WordPress.org, and to a younger generation for the future of our business and publishing models. It is rumored that Matt turned down a $200 million offer to buy WordPress. At the recent Engage Today 2010 conference in Calgary, Canada, Matt neither confirmed nor denied this, but he did say that had he turned down an offer of $200 million, it would have been because he was concerned the buyer might take his open-source publishing model and turn it into a closed-source publishing model.

The future of publishing is open source, free content leading into premium content.

I know I’ve come across as a doomsayer, but trust me when I say that I really believe that these are exciting times. Because once again, content is what counts. For so long book publishing was all about marketing: those with the money were those who succeeded. Good content was the exception, not the rule.

The Internet, the iPad, the Kindle, the smartphone and other such devices have leveled the playing field.

Online content is king, as we have already begun to see with e-books and digital books. Digital books will be judged by their content, rightfully so, and the long-tail effect will result in more content actually being read and consumed then is currently done with traditionally bound books.

Again, I am thrilled to be part of this exciting age for books and for content. If publishers would stop flogging their dead horse and really identify what they had to offer (and how to offer it), they too would be excited.

I’m looking forward to December 12, 2012, the Death of the Print Book Industry. Who’d like to participate in a funeral to celebrate this great industry’s death, and to proclaim the birth of a new one?

ANN ARBOR, Mich., July 21, 2010 — Borders^® today announced the launch of its new “Borders Textbook Marketplace” at borders.com/textbooks. The Marketplace features more than 1.4 million titles including a large selection of used textbooks at savings of up to 90 percent. In addition to saving on their purchases, students can also earn extra cash by utilizing the site’s used textbook buyback option.

“College students spend nearly $1,000 each year on textbooks according to some estimates. That’s a sizable financial burden for students and families, especially in this challenging economic climate,” said Borders CEO Mike Edwards. “As a retailer that provides education and inspiration to millions of customers on a daily basis, we couldn’t be more pleased to offer a huge array of textbooks at great prices to help students advance their education.”

The Marketplace, created in partnership with Alibris, features college, high school, middle and elementary school textbooks as well as other titles often used in classrooms. The site also supports the textbook needs of homeschooled children. Books are quickly and easily searchable by title, author, subject and other criteria.

Borders is committed to supporting the educational interests of its customers. Last year the company launched “Teaching Zones”— special in-store sections that feature a variety of classroom and other resources that support the continuing education and professional needs of teachers, librarians and homeschoolers.

About Alibris

Alibris is the premier online marketplace for independent sellers of new and used books, music, and movies, as well as rare and out-of-print titles. More information is available at http://www.alibris.com/about.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders^® and Waldenbooks^® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.