Your Reliability

You  may not be the most trusted name in news, but your readers should have confidence in what you write.
Brian Williams, the NBC newsreader, got into trouble for claiming something had happened to him that actually hadn’t happened to him. He got a suspension, and who knows what his future holds? He may no longer [...]

Don’t Rush Your Work

“Hamilton,” a new musical that received rapturous reviews when it opened Off Broadway recently at New York’s Public Theater, will not rush to open to qualify for the Tony Awards, but will open after the awards season, in the summer, so its creators have time to polish it.
This takes guts in a theater universe where [...]

Seduce with Your Book Using ‘Wizardry’

A book should seduce you somehow. Even a business book.
The book should have a sense of wonder, surprise and a journey. Even a business book should make you think about the world in a new way.
How do you create that surprise, that wonder?
You open the doors to discovery using a new language of the mind.
Okay, [...]

The Haves and Have-Nots

Here’s a tale of two writers.
On the one hand, Elon Musk, the CEO of Tesla – the electric car manufacturer – and SpaceX – the space transportation company that might permit commercial travel to Mars – is writing a book for Penguin, for which he’s being paid a reported $3.5 million. The book, according to [...]

Sequels and Prequels

You’ve probably heard that Harper Lee (pictured here) will be publishing a new novel this summer, only her second book, and a follow-up to her classic “To Kill a Mockingbird.”
Like many people, I love “To Kill a Mockingbird,” and will probably read her new book, “Go Set a Watchman,” which concerns Scout – the main character [...]

Giving It Away

Authors want readers to pay for their work, of course, but savvy authors know that by giving away information, they’re likely to create further demand among readers for their books.
It’s a matter of platform. It’s engaging with your readers constantly, enticing them with nuggets of information – some of which will show up in your [...]

The Publishing Disruption Continues

Self-published authors account for 33% of all paid e-book unit sales on Amazon.
That’s more than the sales from traditionally published authors, according to a new report form Author Earnings, a site that tracks sales of self-published authors.  (Thanks to the site, The Passive Voice, for the article about it.)
This is significant, because it counters some media [...]

The Decline and Demise of the Newspaper Book Review

I finally got around to reading Steve Wasserman’s article (“Goodbye to All That”) in the Columbia Journalism Review on the decline of book coverage. The piece got some attention when it ran, but not nearly enough.
If you read just one thing on the state of book reviews, this should be it. For ten years, Wasserman [...]

What People Are Reading

You know what readers are buying? Young adult novels.
You know what they’re not buying? Books that are geared exclusively toward adults.
I’m not sure why – though I’m sure critics would say it’s because of a general dumbing-down of today’s reading audience. Yet adult fans of YA – young adult – novels say it’s because these [...]

Your Book Business

Your book is a business-builder. Or it should be. You want to spread your message, become known and create an audience for your ideas and ultimately for your business. (We’re speaking primarily of nonfiction authors here.)
This is apparently news to Publisher’s Weekly, which just published an article looking at the self-publishing marketing for the coming [...]

WordPress SEO fine-tune by Meta SEO Pack from Poradnik Webmastera