New Releases
Borders Is ‘Twilight’ Central this Season
Press Release - Nov 05, 2008Vampire craze spawned by blockbuster Stephenie Meyer book series and upcoming Summit Entertainment feature film “Twilight” inspires wide range of gift options at all price points for teens and young adults—many exclusive to Borders ANN ARBOR, Mich., Nov. 4, 2008—One of Santa’s little elves presides over a sprawling display of More
BORDERS GROUP HONORED FOR OUTSTANDING ACHIEVEMENT IN CROSS-CHANNEL RETAILING BY RIS NEWS
Press Release - Oct 14, 2008ANN ARBOR, Mich., Oct. 13, 2008—Borders today announced that it has once again been honored with a Fusion Award from RIS News for its innovative cross-channel retail strategies. The Fusion Awards honor retailers for their excellence in cross-channel and e-commerce operations. RIS News also recognized Borders with a Fusion Award More
BORDERS.COM Selected as Today’s Adobe ‘Site of the Day’
Press Release - Sep 16, 2008ANN ARBOR, Mich., Sept. 16, 2008—Today, Borders.com enjoys the special distinction of being recognized as Adobe Systems Incorporated’s “Site of the Day.” Each day, Adobe, the award-winning software and technologies provider that has revolutionized the way people engage with ideas and information, recognizes a Web site for use of strong More
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Flattery—Key to Endorsements
Authors, public speakers, actors, radio personalities – famous people – frequently do things for additional publicity. This nearly universal desire ... [Link]
Just Survival?
If your business has survived an industry shakeup or an economic downturn, you can be proud of surviving. Many companies ... [Link]
Timeout for Your Timeline
How long would it take you to climb all the steps to the top of the Eiffel Tower? Could you ... [Link]
Magical Marketing Maneuvers
How fast should your company grow? There are a great many factors, ranging from costs to inflation to market value ... [Link]
Cheeping Yourself Out of the Market
A valuable concept for business owners is pricing elasticity. When a slight change in price makes a dramatic change in ... [Link]
Hispanic Marketing
The Economic Census of 2002 paints a valuable picture of Hispanic business owners. They make up 4 percent of all ... [Link]
Have Fun! (all the way to the bank . . . )
Know what made Leonardo Da Vinci so incredibly creative? His curiosity. Da Vinci wanted to know how everything worked. He ... [Link]
Salivating for Coupons
In 1904, Ivan Pavlov conducted his famous conditioning experiment with a bell and some dogs. Dogs learned to salivate at ... [Link]
The Christian Book Market
In addition to the standard bar code, you may notice some books with the new Christian Product Category (CPC) code. ... [Link]
Greeks, Metaphors, and Your Book Marketing Campaign
The word metaphor comes from the Greek meta (over and above) and pherein (to bear across). Metaphors are the home ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
