Public Relations
Web Map to Social Media, Part 7: As Seen on YouTube
Greenleaf Team - Apr 27, 2008By Ashley Marion and Matthew Patin There isn’t much to say about YouTube that hasn’t already been said, but it would be careless to exclude this mammoth of social media from our series. And “mammoth” is no exaggeration: YouTube is big, hairy, and, er, tusk-wielding. Well, at least it’s the More
What to Do When Oprah Calls —– Be Ready!
Yvonne DiVita - Apr 24, 2008First of all, Oprah, herself, isn’t going to call. If you do get a call, it will likely be from one of Oprah’s producers. Like her magazine, the Oprah show has a lot of supporting help behind the scenes. In her magazine, the publisher’s name may be at the top More
Big Bad Weekly Tip: It’s a Wrap!
Greenleaf Team - Apr 20, 2008By Ryan Wheeler Looking to speak directly to readers? Look no further than BookwrapCentral.com. Bookwrap Central features interview clips called Bookwraps, in which authors talk about their books, themselves, and other relevant and entertaining topics. Each Bookwrap feature may also include supporting information such as a sample chapter, a synopsis, review quotes, an author biography, and a link to purchase the book. You can also host a Bookwrap on your own website and email it to everyone you know. A Bookwrap may be just the tool you need to let readers get to know you.
Big Bad Weekly Tip: Become a “Groupie”
Greenleaf Team - Mar 23, 2008By Ryan Wheeler Looking for potential readers? Internet groups (aka forums, communities, or clubs) can connect you with people who are already discussing topics relevant to your book or area of expertise. Some groups even allow you to post audio, video, photos, polls, links, and calendar events. All you need More
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Richard Guy:
Your site is very informative. I have written a book and would like to get a good PR... Read Entire Comment
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
rasya:
What an interesting way to get people interested in reading! Book trailers are like movie... Read Entire Comment
ziggy1703:
What an interesting way to get people interested in reading! Book trailers are like... Read Entire Comment
T Mosley:
Great post! However I think you may want to add they should be trying to cultivate a... Read Entire Comment
Joyce:
So, how the heck do you adapt this advice to a genre fiction book that doesn’t relate... Read Entire Comment
Prokopios:
Interesting… Read Entire Comment
vijaypal:
i can find some ideas Read Entire Comment
Martinos:
Sorry :( Read Entire Comment
Kathleen Meyer:
Hi Kim: Great post, and couldn’t agree with you more on all of your ideas... Read Entire Comment
Clive Warner:
Too general Read Entire Comment
Eve Brownstone:
Thanks for your insights about the wammies that can happen when you are just a... Read Entire Comment
Kim Dushinski:
Love the points about the Question and Answers sheets. Putting controversial topics... Read Entire Comment
Sell More Books! Simple!
Posted 4 weeks agoWant to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell more books from your website if you answered questions people ... [Link]
You Need to Know Why You Wrote the Book
Posted 5 months agoI keep saying it: “It’s not about the book.” Let me say it again, “It’s not about the book.” You wrote your book for a reason that was something other ... [Link]
The Truth About Book Publicity and Publishers
Posted 5 months agoAs a new, unestablished writer you need to: • Understand that the publicity burden falls on you. • Accept that your publisher probably won’t promote your book. • Create a ... [Link]
Digital Galleys
Posted 6 months agoAn interesting post from Michael Cairns on digital galleys. We all know that publishers send hundreds of Advanced Reading Copies (ARC) to reviewers and others in the industry. Cairns contends ... [Link]
The Importance of Keywords and Trigger Words
Posted 8 months agoBy Bill Drew In my last post, I noted the importance of keywords, trigger words, and mental images. So let’s talk a bit about them here and how they relate ... [Link]
Publicity: Breaking Your Book Out
Posted 10 months agoPublicity isn’t advertising. In advertising, you write the message and pay the media to run it. Advertising is predictable. You know exactly what’s being said about you, when, how often, ... [Link]
PR is a Two-Way Street
Posted 10 months agoDean Rotbart is a Pulitzer Prize-nominated, former columnist for the Wall Street Journal. He was the principal writer of the Heard on the Street investment column, and he also served ... [Link]
Customize Your Media Kit to Get More Publicity
Posted 11 months agoReporters have circular files. That’s usually where they drop most of their mail. But you’ve put a lot of thought into crafting a potent media kit. You’d love to believe ... [Link]
Book Publicity — Author’s Photo
Posted 11 months agoMost author head shots are about as interesting as a monotone accountant reading from the tax code. Good photos tell stories and gel interest in you and your book. Since ... [Link]
Are You Getting What You Want?
Posted 11 months agoI have a problem. I’m addicted. I’m addicted to getting what I want. Most of us are. In my world, I have two primary tools that I use in pursuit ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
