BTCGreenleaf

Web Map to Social Media, Part 7: As Seen on YouTube

By Ashley Marion and Matthew Patin There isn’t much to say about YouTube that hasn’t already been said, but it would be careless to exclude this mammoth of social media from our series. And “mammoth” is no exaggeration: YouTube is big, hairy, and, er, tusk-wielding. Well, at least it’s the More

BTCYvonne

What to Do When Oprah Calls —– Be Ready!

First of all, Oprah, herself, isn’t going to call. If you do get a call, it will likely be from one of Oprah’s producers. Like her magazine, the Oprah show has a lot of supporting help behind the scenes. In her magazine, the publisher’s name may be at the top More

BTCGreenleaf

Big Bad Weekly Tip: It’s a Wrap!

By Ryan Wheeler Looking to speak directly to readers? Look no further than BookwrapCentral.com. Bookwrap Central features interview clips called Bookwraps, in which authors talk about their books, themselves, and other relevant and entertaining topics. Each Bookwrap feature may also include supporting information such as a sample chapter, a synopsis, review quotes, an author biography, and a link to purchase the book. You can also host a Bookwrap on your own website and email it to everyone you know. A Bookwrap may be just the tool you need to let readers get to know you.

BTCGreenleaf

Big Bad Weekly Tip: Become a “Groupie”

By Ryan Wheeler Looking for potential readers? Internet groups (aka forums, communities, or clubs) can connect you with people who are already discussing topics relevant to your book or area of expertise. Some groups even allow you to post audio, video, photos, polls, links, and calendar events. All you need More

    Sell More Books! Simple!

    Posted 4 weeks ago

    Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell more books from your website if you answered questions people ... [Link]

    You Need to Know Why You Wrote the Book

    Posted 5 months ago

    I keep saying it: “It’s not about the book.” Let me say it again, “It’s not about the book.” You wrote your book for a reason that was something other ... [Link]

    The Truth About Book Publicity and Publishers

    Posted 5 months ago

    As a new, unestablished writer you need to: • Understand that the publicity burden falls on you. • Accept that your publisher probably won’t promote your book. • Create a ... [Link]

    Digital Galleys

    Posted 6 months ago

    An interesting post from Michael Cairns on digital galleys. We all know that publishers send hundreds of Advanced Reading Copies (ARC) to reviewers and others in the industry. Cairns contends ... [Link]

    The Importance of Keywords and Trigger Words

    Posted 8 months ago

    By Bill Drew In my last post, I noted the importance of keywords, trigger words, and mental images. So let’s talk a bit about them here and how they relate ... [Link]

    Publicity: Breaking Your Book Out

    Posted 10 months ago

    Publicity isn’t advertising. In advertising, you write the message and pay the media to run it. Advertising is predictable. You know exactly what’s being said about you, when, how often, ... [Link]

    PR is a Two-Way Street

    Posted 10 months ago

    Dean Rotbart is a Pulitzer Prize-nominated, former columnist for the Wall Street Journal. He was the principal writer of the Heard on the Street investment column, and he also served ... [Link]

    Customize Your Media Kit to Get More Publicity

    Posted 11 months ago

    Reporters have circular files. That’s usually where they drop most of their mail. But you’ve put a lot of thought into crafting a potent media kit. You’d love to believe ... [Link]

    Book Publicity — Author’s Photo

    Posted 11 months ago

    Most author head shots are about as interesting as a monotone accountant reading from the tax code. Good photos tell stories and gel interest in you and your book. Since ... [Link]

    Are You Getting What You Want?

    Posted 11 months ago

    I have a problem. I’m addicted. I’m addicted to getting what I want. Most of us are. In my world, I have two primary tools that I use in pursuit ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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