Public Relations
Rhetoric Not Credible, Says Expert – NewView Options Provides Creative Alternative to Obsolete Rhetoric
Press Release - Feb 08, 2010Aristotle’s Rhetoric was based on weak premises, and it is not even the Rhetoric historically taught in classrooms. Writing is creative, and Rhetoric makes no provision for creativity. On the other hand, the NewView system provided by NewView Options does offer a strong framework for creativity. Provo, UT – February More
Borders Group Reports Holiday Sales Results
Press Release - Feb 03, 2010ANN ARBOR, Mich., Jan. 18, 2010—Borders Group, Inc. (NYSE: BGP) today reported results for the 11-week holiday period ended Jan. 16, 2010. Total consolidated sales were $846.8 million, a 13.7% decrease compared to the same period last year. Within the Borders superstore segment, total sales for the period were $649.2 More
Rhetoric Followers Want “New Rhetoric” – NewView Options Provides the “Rhetoric of Newness”
Press Release - Feb 02, 2010Many major scholars of Rhetoric have been calling for a “New Rhetoric” for years because Rhetoric hasn’t panned out well, especially as applied to writing. NewView Options claims to have created an effective “Rhetoric of Newness” to replace the old, ineffective Rhetoric of forms handed down from ancient Greece. Provo, More
BORDERS GROUP ANNOUNCES DEPARTURE OF CEO RON MARSHALL; CHIEF MERCHANDISING OFFICER MIKE EDWARDS NAMED INTERIM CEO
Press Release - Jan 26, 2010ANN ARBOR, Mich., January 26, 2010—Borders Group Board Chairman Mick McGuire today announced that Ron Marshall has resigned as President, Chief Executive Officer and a Director of the company, effective immediately. Marshall has accepted the role of Chief Executive Officer with another publicly held retailer, but will assist Borders More
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Traditional Media
Carolyn Wilman:
One thing you left off was, a message people want to hear. I have written a book... Read Entire Comment
Brenda Estacio:
I have just released a new YA fantasy novel, Gateway To DreamWorld. I would like... Read Entire Comment
Brenda Estacio:
With her busy schedule, I am amazed at the things Oprah has accomplished. She... Read Entire Comment
Gabe & Izzy:
My letter was personal. Please take it off your site and do not use it for... Read Entire Comment
Gabe & Izzy:
Hi, Is it possible you can tell me what address I can use to send my book to... Read Entire Comment
Tarja Kinnunen:
live in Finland, do not beleive Oprah call my house. great articl any way! Read Entire Comment
Frederiko Aguilar / Outskirts press:
I have experience as a tv news camera operator. I have seen... Read Entire Comment
mj claire:
I totally agree with this sentiment. A book is a beautiful thing. It should be... Read Entire Comment
Lee Abraham:
When Television was introduced decades ago, many experts predicted the death of... Read Entire Comment
Anthony James Barnett - author:
Once again, another useful post. Congratulations. Anthony Read Entire Comment
Anthony James Barnett - author:
A useful post. Checklists are always a good thing to follow and... Read Entire Comment
Richard Guy:
Hello Yvonne I sent you a confidential enquiry. Please do not use it to advertise... Read Entire Comment
LeslieAnn Butler:
Thanks for the info. What is the email address where my online press kit can be... Read Entire Comment
Richard Guy:
Your site is very informative. I have written a book and would like to get a good PR... Read Entire Comment
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Your Website Is Your Identity
Posted 19 months agoPerception is reality. What you believe to be true— is your reality. Interestingly, the way you present yourself becomes reality, too. And the Internet is the great equalizer when it ... [Link]
Sell More Books! Simple!
Posted 23 months agoWant to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell more books from your website if you answered questions people ... [Link]
You Need to Know Why You Wrote the Book
Posted 2 years agoI keep saying it: “It’s not about the book.†Let me say it again, “It’s not about the book.†You wrote your book for a reason that was something other ... [Link]
The Truth About Book Publicity and Publishers
Posted 2 years agoAs a new, unestablished writer you need to: • Understand that the publicity burden falls on you. • Accept that your publisher probably won’t promote your book. • Create a ... [Link]
Digital Galleys
Posted 2 years agoAn interesting post from Michael Cairns on digital galleys. We all know that publishers send hundreds of Advanced Reading Copies (ARC) to reviewers and others in the industry. Cairns contends ... [Link]
The Importance of Keywords and Trigger Words
Posted 2 years agoBy Bill Drew In my last post, I noted the importance of keywords, trigger words, and mental images. So let’s talk a bit about them here and how they relate ... [Link]
Publicity: Breaking Your Book Out
Posted 3 years agoPublicity isn’t advertising. In advertising, you write the message and pay the media to run it. Advertising is predictable. You know exactly what’s being said about you, when, how often, ... [Link]
PR is a Two-Way Street
Posted 3 years agoDean Rotbart is a Pulitzer Prize-nominated, former columnist for the Wall Street Journal. He was the principal writer of the Heard on the Street investment column, and he also served ... [Link]
Customize Your Media Kit to Get More Publicity
Posted 3 years agoReporters have circular files. That’s usually where they drop most of their mail. But you’ve put a lot of thought into crafting a potent media kit. You’d love to believe ... [Link]
Book Publicity — Author’s Photo
Posted 3 years agoMost author head shots are about as interesting as a monotone accountant reading from the tax code. Good photos tell stories and gel interest in you and your book. Since ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
