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Rhetoric Not Credible, Says Expert – NewView Options Provides Creative Alternative to Obsolete Rhetoric

Aristotle’s Rhetoric was based on weak premises, and it is not even the Rhetoric historically taught in classrooms. Writing is creative, and Rhetoric makes no provision for creativity. On the other hand, the NewView system provided by NewView Options does offer a strong framework for creativity. Provo, UT – February More

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Borders Group Reports Holiday Sales Results

ANN ARBOR, Mich., Jan. 18, 2010—Borders Group, Inc. (NYSE: BGP) today reported results for the 11-week holiday period ended Jan. 16, 2010. Total consolidated sales were $846.8 million, a 13.7% decrease compared to the same period last year. Within the Borders superstore segment, total sales for the period were $649.2 More

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Rhetoric Followers Want “New Rhetoric” – NewView Options Provides the “Rhetoric of Newness”

Many major scholars of Rhetoric have been calling for a “New Rhetoric” for years because Rhetoric hasn’t panned out well, especially as applied to writing. NewView Options claims to have created an effective “Rhetoric of Newness” to replace the old, ineffective Rhetoric of forms handed down from ancient Greece. Provo, More

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BORDERS GROUP ANNOUNCES DEPARTURE OF CEO RON MARSHALL; CHIEF MERCHANDISING OFFICER MIKE EDWARDS NAMED INTERIM CEO

ANN ARBOR, Mich., January 26, 2010—Borders Group Board Chairman Mick McGuire today announced that Ron Marshall has resigned as President, Chief Executive Officer and a Director of the company, effective immediately. Marshall has accepted the role of Chief Executive Officer with another publicly held retailer, but will assist Borders More

    Your Website Is Your Identity

    Posted 19 months ago

    Perception is reality. What you believe to be true— is your reality. Interestingly, the way you present yourself becomes reality, too. And the Internet is the great equalizer when it ... [Link]

    Sell More Books! Simple!

    Posted 23 months ago

    Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell more books from your website if you answered questions people ... [Link]

    You Need to Know Why You Wrote the Book

    Posted 2 years ago

    I keep saying it: “It’s not about the book.” Let me say it again, “It’s not about the book.” You wrote your book for a reason that was something other ... [Link]

    The Truth About Book Publicity and Publishers

    Posted 2 years ago

    As a new, unestablished writer you need to: • Understand that the publicity burden falls on you. • Accept that your publisher probably won’t promote your book. • Create a ... [Link]

    Digital Galleys

    Posted 2 years ago

    An interesting post from Michael Cairns on digital galleys. We all know that publishers send hundreds of Advanced Reading Copies (ARC) to reviewers and others in the industry. Cairns contends ... [Link]

    The Importance of Keywords and Trigger Words

    Posted 2 years ago

    By Bill Drew In my last post, I noted the importance of keywords, trigger words, and mental images. So let’s talk a bit about them here and how they relate ... [Link]

    Publicity: Breaking Your Book Out

    Posted 3 years ago

    Publicity isn’t advertising. In advertising, you write the message and pay the media to run it. Advertising is predictable. You know exactly what’s being said about you, when, how often, ... [Link]

    PR is a Two-Way Street

    Posted 3 years ago

    Dean Rotbart is a Pulitzer Prize-nominated, former columnist for the Wall Street Journal. He was the principal writer of the Heard on the Street investment column, and he also served ... [Link]

    Customize Your Media Kit to Get More Publicity

    Posted 3 years ago

    Reporters have circular files. That’s usually where they drop most of their mail. But you’ve put a lot of thought into crafting a potent media kit. You’d love to believe ... [Link]

    Book Publicity — Author’s Photo

    Posted 3 years ago

    Most author head shots are about as interesting as a monotone accountant reading from the tax code. Good photos tell stories and gel interest in you and your book. Since ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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