Media Training
Web Map to Social Media, Part 7: As Seen on YouTube
Greenleaf Team - Apr 27, 2008By Ashley Marion and Matthew Patin There isn’t much to say about YouTube that hasn’t already been said, but it would be careless to exclude this mammoth of social media from our series. And “mammoth” is no exaggeration: YouTube is big, hairy, and, er, tusk-wielding. Well, at least it’s the More
What to Do When Oprah Calls —– Be Ready!
Yvonne DiVita - Apr 24, 2008First of all, Oprah, herself, isn’t going to call. If you do get a call, it will likely be from one of Oprah’s producers. Like her magazine, the Oprah show has a lot of supporting help behind the scenes. In her magazine, the publisher’s name may be at the top More
Publicity to Expect From Your Publisher
Rick Frishman - Dec 21, 2007The mere thought of having to publicize your books may send fear into the hearts of some of you. You may be writers who derive total satisfaction from just writing books; you may not care if anyone reads them, because writing them is all that counts. Then again, you More
Publicity Not to Expect From Your Publisher
Rick Frishman - Dec 14, 2007Unpublished writers frequently assume that publishing companies employ large, in-house publicity departments that create extensive campaigns, lavish attention on their authors, and send them on glamorous, high-profile, national tours where they’re shuttled around in limos and feted at the best restaurants. They get this impression from constantly seeing celebrities and More
Planning
Presentation
Richard Guy:
Your site is very informative. I have written a book and would like to get a good PR... Read Entire Comment
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
Clive Warner:
Too general Read Entire Comment
Eve Brownstone:
Thanks for your insights about the wammies that can happen when you are just a... Read Entire Comment
You Need to Know Why You Wrote the Book
Posted 5 months agoI keep saying it: “It’s not about the book.” Let me say it again, “It’s not about the book.” You wrote your book for a reason that was something other ... [Link]
The Truth About Book Publicity and Publishers
Posted 5 months agoAs a new, unestablished writer you need to: • Understand that the publicity burden falls on you. • Accept that your publisher probably won’t promote your book. • Create a ... [Link]
The Importance of Keywords and Trigger Words
Posted 8 months agoBy Bill Drew In my last post, I noted the importance of keywords, trigger words, and mental images. So let’s talk a bit about them here and how they relate ... [Link]
Publicity: Breaking Your Book Out
Posted 10 months agoPublicity isn’t advertising. In advertising, you write the message and pay the media to run it. Advertising is predictable. You know exactly what’s being said about you, when, how often, ... [Link]
PR is a Two-Way Street
Posted 10 months agoDean Rotbart is a Pulitzer Prize-nominated, former columnist for the Wall Street Journal. He was the principal writer of the Heard on the Street investment column, and he also served ... [Link]
Measuring PR Effectiveness, Part III
Posted 11 months agoToday’s discussion provides you a link to the third and final installment of the PR Performance Equation. Gaining an understanding of the interplay between the variables involved in this equation ... [Link]
Measuring PR Effectiveness, Part II
Posted 12 months agoLast time out, I discussed the heightened level of interest amongst my author-clients and their publishers in being able to measure the effectiveness of their PR campaigns. Then I provided ... [Link]
Measuring PR Effectiveness, Part I
Posted 12 months agoWhich source of information do you trust more – advertising or public relations? Traditional thinking sides with public relations. After all, PR is free and usually comes from “unbiased” media ... [Link]
What’s the Big Difference Between Advertising and PR?
Posted 14 months agoA minute of free press is worth hundreds of hours of paid advertising. “Advertising is what you buy from the media’s sales department. Public relations is what you get for ... [Link]
Building Your First Media List
Posted 14 months agoHow would you like to have a succinct list of highly targeted media sources to approach for publicity of your book? Sounds like something that might cost you a limb ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
