Planning
What to Do When Oprah Calls —– Be Ready!
Yvonne DiVita - Apr 24, 2008First of all, Oprah, herself, isn’t going to call. If you do get a call, it will likely be from one of Oprah’s producers. Like her magazine, the Oprah show has a lot of supporting help behind the scenes. In her magazine, the publisher’s name may be at the top More
Publicity to Expect From Your Publisher
Rick Frishman - Dec 21, 2007The mere thought of having to publicize your books may send fear into the hearts of some of you. You may be writers who derive total satisfaction from just writing books; you may not care if anyone reads them, because writing them is all that counts. Then again, you More
Publicity Not to Expect From Your Publisher
Rick Frishman - Dec 14, 2007Unpublished writers frequently assume that publishing companies employ large, in-house publicity departments that create extensive campaigns, lavish attention on their authors, and send them on glamorous, high-profile, national tours where they’re shuttled around in limos and feted at the best restaurants. They get this impression from constantly seeing celebrities and More
Now That You’ve Written the Book
Rick Frishman - Nov 23, 2007How many times have you heard so-called experts on book publicity solemnly warn, “Now that you’ve written your book, the hard work begins.” We’ve all heard that comment over and over again—but don’t listen to it! Don’t let the doomsayers scare you off! We’re here to show you the other More
Richard Guy:
Your site is very informative. I have written a book and would like to get a good PR... Read Entire Comment
Eve Brownstone:
Thanks for your insights about the wammies that can happen when you are just a... Read Entire Comment
Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
