Strategy
Book Promotion Campaign Elements
Rick Frishman - Jan 23, 2009Not every element that follows may work for every book or platform, but the ones listed below are good cornerstones. Media List Your media list includes the names of those who will receive a copy of the sale version of the book. It will include those who received review copies More
The Sum of Your Parts
Gail Richards - Jun 30, 2008If you’ve taken even a few steps down the road between idea and published book, you know that you have unleashed a monster of epic proportions. It’s funny to imagine that such an unwieldy creature could be contained in a relatively small package. You may even feel somewhat deflated when More
Web Map to Social Media, Part 7: As Seen on YouTube
Greenleaf Team - Apr 27, 2008By Ashley Marion and Matthew Patin There isn’t much to say about YouTube that hasn’t already been said, but it would be careless to exclude this mammoth of social media from our series. And “mammoth” is no exaggeration: YouTube is big, hairy, and, er, tusk-wielding. Well, at least it’s the More
Books Are Marketing Tools
Jim Barnes - Sep 28, 2007Branding Book Brings Credibility to California Businessman Mike Jenkins is a 28-year veteran of the remodeling industry, and his company, Renaissance Doors, has specialized in door and window replacement in Orange County, California for 24 years. One day Jenkins was inspired to write a how-to book on home remodeling. He More
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
Clive Warner:
Too general Read Entire Comment
Sleep On It
While dreaming, we each see things, hear sounds, and carry on conversations with other people. Sometimes we incorporate our experiences ... [Link]
Landing Pages?
Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]
Popular Belief Don’t Make It So
Is life what you make of it? Are you made stronger by what doesn’t kill you? Must you be careful ... [Link]
Values, Values, Values
Personal values are our convictions regarding the things we believe to be important. Values come in two distinct varieties: Terminal ... [Link]
Landing Pages & Conversions
Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]
Generation Y
Various generations of Americans have attitudes partially shaped by the times in which they grew up. The baby boomers generation ... [Link]
Imagine That!–And Become It!
How do teachers plan their class lessons? They start by visualizing the course outcome. They have a clearcut picture of ... [Link]
Cover That Book!
The most difficult part of book cover design may be the spine. Books with fewer than 60 pages are too ... [Link]
Pinpoint Your Personas—and Reap the Rewards
One of the most important steps in persona development is personalization. Give your personas names, ages, and occupations. Be familiar ... [Link]
The Right Questions
There’s a danger in interviewing anyone when you have a job to fill—hiring the wrong person or company for the ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
