Presentation
6 Tips to Rock Out Your Next Author Interview
Greenleaf Team - Dec 09, 2007By Carrie Winsett It’s a cliché of a cliché to talk about how bogus the maxim, “Don’t judge a book by its cover” is. But for literal-minded book marketers, there could be no worse advice. Strong packaging equals strong sales–and that goes for authors, too. Looking foolish on TV or More
Building Your Platform with Great Presentations
Guest Contributors - Jul 10, 2007Surveys traditionally show that when asked what they fear the most, people say their number one fear is “public speaking.” Trailing a distant second? Death. Perhaps the most powerful tool in your platform-building kit (after writing) is a Knock-‘em Dead presentation that highlights your work and draws attention More
Frederiko Aguilar / Outskirts press:
I have experience as a tv news camera operator. I have seen... Read Entire Comment
Sleep On It
While dreaming, we each see things, hear sounds, and carry on conversations with other people. Sometimes we incorporate our experiences ... [Link]
Landing Pages?
Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]
Popular Belief Don’t Make It So
Is life what you make of it? Are you made stronger by what doesn’t kill you? Must you be careful ... [Link]
Values, Values, Values
Personal values are our convictions regarding the things we believe to be important. Values come in two distinct varieties: Terminal ... [Link]
Landing Pages & Conversions
Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]
Generation Y
Various generations of Americans have attitudes partially shaped by the times in which they grew up. The baby boomers generation ... [Link]
Imagine That!–And Become It!
How do teachers plan their class lessons? They start by visualizing the course outcome. They have a clearcut picture of ... [Link]
Cover That Book!
The most difficult part of book cover design may be the spine. Books with fewer than 60 pages are too ... [Link]
Pinpoint Your Personas—and Reap the Rewards
One of the most important steps in persona development is personalization. Give your personas names, ages, and occupations. Be familiar ... [Link]
The Right Questions
There’s a danger in interviewing anyone when you have a job to fill—hiring the wrong person or company for the ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
