By Carrie Winsett It’s a cliché of a cliché to talk about how bogus the maxim, “Don’t judge a book by its cover” is. But for literal-minded book marketers, there could be no worse advice. Strong packaging equals strong sales–and that goes for authors, too. Looking foolish on… Read more   

Surveys traditionally show that when asked what they fear the most, people say their number one fear is “public speaking.” Trailing a distant second? Death. Perhaps the most powerful tool in your platform-building kit (after writing) is a Knock-‘em Dead presentation that highlights your work and draws attention to your… Read more