Online Media
The Digital Tipping Point
Bob Hughes - Nov 06, 2009We’re at a tipping point in the distribution of entertainment. Soon, almost everything will come to us when we want it, in digital form. Following electronic readers from Sony, Barnes & Noble, and Amazon, we’re likely to have a new tablet-style computer from Apple by the end of the first More
Prioritize Usability Testing and Web Analytics
Bryan Eisenberg - Mar 31, 2009If you’ve performed usability tests and tried to reconcile those results with your current site metrics, you’ve probably been left scratching your head. Usability respondents find something wrong on a particular page, yet the same “problem” isn’t evident in the site analytics. This leaves you with a rather big question: More
Beyond Conversion Rates
Bryan Eisenberg - Mar 17, 2009The Conversion Rate Game Before the dot-com implosion, we were a small, lonely voice shouting about conversion rates from every rooftop we could climb up. Back then, few seemed interested in submitting themselves to conversion rate accountability. We knew sooner or later the piper would show up and demand payment. More
Book Promotion Campaign Elements
Rick Frishman - Jan 23, 2009Not every element that follows may work for every book or platform, but the ones listed below are good cornerstones. Media List Your media list includes the names of those who will receive a copy of the sale version of the book. It will include those who received review copies More
Blogs
Forums
Dave Allen:
Some solid insight into why I need to change the way I think and catch the new... Read Entire Comment
mj claire:
I totally agree with this sentiment. A book is a beautiful thing. It should be... Read Entire Comment
Gwyn Teatro:
Yep, I too am probably too lazy, too distracted or too self-doubting to be a best... Read Entire Comment
Lee Abraham:
When Television was introduced decades ago, many experts predicted the death of... Read Entire Comment
Chris:
Terry, You should read the previous post. You’ll see I’m not talking about... Read Entire Comment
Terry Whalin:
Chris, Interesting post and it’s a good idea to use blogging to get the... Read Entire Comment
Anthony James Barnett - author:
A good post. Well done and thanks. Sometimes I find myself... Read Entire Comment
Sheila:
Reader’s Entertainment TV, an online reader’s destination, has been around a... Read Entire Comment
Book marketing newbie:
Excellent post. YouTube is huge, almost too big to know where to start.... Read Entire Comment
rasya:
What an interesting way to get people interested in reading! Book trailers are like movie... Read Entire Comment
ziggy1703:
What an interesting way to get people interested in reading! Book trailers are like... Read Entire Comment
Prokopios:
Interesting… Read Entire Comment
Martinos:
Sorry :( Read Entire Comment
Kathleen Meyer:
Hi Kim: Great post, and couldn’t agree with you more on all of your ideas... Read Entire Comment
Your Website Is Your Identity
Posted 19 months agoPerception is reality. What you believe to be true— is your reality. Interestingly, the way you present yourself becomes reality, too. And the Internet is the great equalizer when it ... [Link]
Sell More Books! Simple!
Posted 23 months agoWant to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell more books from your website if you answered questions people ... [Link]
Everyone Should Listen to You
Posted 3 years agoIn today’s New York Times (subscription required), Andrew Adam Newman looks at how authors can use podcasts and short form audiobooks to promote their print books prior to publication. According ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
