Blogs
Two Smart Advertising Tools for Your Book
Kim Dushinski - Dec 28, 2007Very rarely have I recommended that authors advertise their books, but I’m officially changing my stance on that. While I stand my ground about ads in pre-publication journals (full page ads are too pricey and co-op ads don’t really get much exposure) and newspaper advertising (not a targeted-enough audience), I More
Blogging for Publicity
Kim Dushinski - Aug 17, 2007Last week, I opened my email and found an urgent message from a Wall Street Journal reporter who wanted to interview me the next day. This week, I had a call from a Chicago radio show host asking me to be a guest on his show. None of this would More
Blogs, Part 2: Seven Ways to Promote Your Blog
Guest Contributors - Aug 07, 2007Last time, we discussed an easy way to jumpstart the building of your book marketing platform by creating a blog. A blog is a type of online journal, allowing you to write and post articles on your topic of choice. It’s an instant self-publishing tool you can use More
An Easy Start to Building Your Platform: The Blog (Part 1)
Guest Contributors - Aug 04, 2007When it comes to publishing the book you’ve written, there’s good news and bad news. Bad news first. With more than 300,000 titles published each year, it’s increasingly difficult to get the attention and promotion your book deserves. Without a strong marketing platform and a large number of “people More
Prokopios:
Interesting… Read Entire Comment
Martinos:
Sorry :( Read Entire Comment
Kathleen Meyer:
Hi Kim: Great post, and couldn’t agree with you more on all of your ideas... Read Entire Comment
Vince Golder:
Excellent Blog Kim, Many thanks, lots of great ideas to help me start on blogging to... Read Entire Comment
Vince Golder:
Hi Michele, This the best information on blogs I have yet to come across and... Read Entire Comment
Anthony S. Policastro:
Hi Kim, Excellent post. I run across the same information all over the... Read Entire Comment
Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
