BTCKim

Two Smart Advertising Tools for Your Book

Very rarely have I recommended that authors advertise their books, but I’m officially changing my stance on that. While I stand my ground about ads in pre-publication journals (full page ads are too pricey and co-op ads don’t really get much exposure) and newspaper advertising (not a targeted-enough audience), I More

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    Contact (Not the Alien Kind)

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    Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]

    Doing vs. Saying

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    In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]

    Paging Mr., Mrs., or Ms. Average—Where Are You?

    Posted 4 days ago

    Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]

    Build Your Platform before You Need It

    Posted 8 days ago

    There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]

    To Buy — Or To Go Bye-Bye

    Posted 10 days ago

    Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]

    Weird = Greatness

    Posted 16 days ago

    Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]

    What You Don’t Know You Know

    Posted 18 days ago

    As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]

    Learning the Rules of the Media

    Posted 18 days ago

    Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]

    Bathing Suits at Halloween?

    Posted 3 weeks ago

    Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]

    Sell More Books! Simple!

    Posted 4 weeks ago

    Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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