What do you think about the concept of ‘people aren’t just buying what you sell, they’re buying who you are’.   That’s a line from Michael’s Pendulum presentation. It’s something that we at Promote A Book really believe, practice and teach.  Converging are the… Read more   

Very rarely have I recommended that authors advertise their books, but I’m officially changing my stance on that. While I stand my ground about ads in pre-publication journals (full page ads are too pricey and co-op ads don’t really get much exposure) and newspaper advertising (not a targeted-enough audience), I… Read more