Press Kits
How to Create an Online Media Kit
Annie Jennings - Feb 05, 2008What Is an Online Media Kit? An online media kit is similar to a traditional media kit and has many of the same pages. However, an online media kit is in PDF format and is attached to an email to be used when a producer or journalist asks for more More
Book Publicity Tool Kit, Part 6 - Additional Items
Rick Frishman - Jun 22, 2007Copies of Reviews and Articles Include copies of good reviews or articles about you and/or your book. As we mentioned, the media likes to see and will be influenced by how others covered your book and you. If reviews or articles have not been published on you or More
Book Publicity Tool Kit, Part 5 – Author’s Information
Rick Frishman - Jun 15, 2007Author’s Information It may seem obvious, but you need to consider how your personal information is going to be presented. More so than in other forms of media, a nonfiction book draws heavily from the author and how they’re portrayed. Your Biography Your bio More
The Silver Bullet Questionnaire
Rick Frishman - Apr 06, 2007Write a description of your book that you can reel off in twenty to thirty seconds. Then, trim it to about twenty seconds, and ten to fifteen seconds for the media. Radio news segments come in ten-second increments, and if you can’t say what you need to in ten seconds, More
Press Releases
Kim Dushinski:
Love the points about the Question and Answers sheets. Putting controversial topics... Read Entire Comment
Digital Galleys
Posted 6 months agoAn interesting post from Michael Cairns on digital galleys. We all know that publishers send hundreds of Advanced Reading Copies (ARC) to reviewers and others in the industry. Cairns contends ... [Link]
Customize Your Media Kit to Get More Publicity
Posted 11 months agoReporters have circular files. That’s usually where they drop most of their mail. But you’ve put a lot of thought into crafting a potent media kit. You’d love to believe ... [Link]
Book Publicity — Author’s Photo
Posted 11 months agoMost author head shots are about as interesting as a monotone accountant reading from the tax code. Good photos tell stories and gel interest in you and your book. Since ... [Link]
Getting Your Info to the Media
Posted 14 months agoYou need a press kit. Putting one together presents a mountain of choices. Amateurs are impressed by flash, not substance. And high priced PR firms love producing elaborate, beautiful press ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
