Press Releases
The Silver Bullet Questionnaire
Rick Frishman - Apr 06, 2007Write a description of your book that you can reel off in twenty to thirty seconds. Then, trim it to about twenty seconds, and ten to fifteen seconds for the media. Radio news segments come in ten-second increments, and if you can’t say what you need to in ten seconds, More
Book Publicity Toolkit, Part 3 – Media Kits and the Web
Rick Frishman - Mar 30, 2007Media Kits Elaborate media kits that high-priced PR firms traditionally produce are seldom worth the cost and they usually don’t help to effectively publicize books. The media has seen it all and has little time or patience for overstuffed packages, no matter how beautifully they’re written, designed, and More
Big Bad Weekly Tip: Does Your Press Release Bite?
Greenleaf Team - Feb 03, 2007By Ryan Wheeler Launching your own publicity campaign can be a daunting task. You’ve spent years writing your masterpiece, and now you’re faced with writing a killer press release the gets the media’s attention. Here are a few press release writing tips: The most important piece of a press More
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Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
