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Rhetoric Not Credible, Says Expert – NewView Options Provides Creative Alternative to Obsolete Rhetoric

Aristotle’s Rhetoric was based on weak premises, and it is not even the Rhetoric historically taught in classrooms. Writing is creative, and Rhetoric makes no provision for creativity. On the other hand, the NewView system provided by NewView Options does offer a strong framework for creativity. Provo, UT – February More

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Borders Group Reports Holiday Sales Results

ANN ARBOR, Mich., Jan. 18, 2010—Borders Group, Inc. (NYSE: BGP) today reported results for the 11-week holiday period ended Jan. 16, 2010. Total consolidated sales were $846.8 million, a 13.7% decrease compared to the same period last year. Within the Borders superstore segment, total sales for the period were $649.2 More

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Rhetoric Followers Want “New Rhetoric” – NewView Options Provides the “Rhetoric of Newness”

Many major scholars of Rhetoric have been calling for a “New Rhetoric” for years because Rhetoric hasn’t panned out well, especially as applied to writing. NewView Options claims to have created an effective “Rhetoric of Newness” to replace the old, ineffective Rhetoric of forms handed down from ancient Greece. Provo, More

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BORDERS GROUP ANNOUNCES DEPARTURE OF CEO RON MARSHALL; CHIEF MERCHANDISING OFFICER MIKE EDWARDS NAMED INTERIM CEO

ANN ARBOR, Mich., January 26, 2010—Borders Group Board Chairman Mick McGuire today announced that Ron Marshall has resigned as President, Chief Executive Officer and a Director of the company, effective immediately. Marshall has accepted the role of Chief Executive Officer with another publicly held retailer, but will assist Borders More

    Are You Getting What You Want?

    Posted 3 years ago

    I have a problem. I’m addicted. I’m addicted to getting what I want. Most of us are. In my world, I have two primary tools that I use in pursuit ... [Link]

    Using Press Releases to ZAP! Media Attention

    Posted 3 years ago

    “Radio and TV producers are interested in story ideas, so frame your press release to list the precise feature stories they would get by covering you,” say Rick Frishman and ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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