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How to Use Customer Reviews to Increase Conversion

If you recently purchased something online, did a review influence your purchase decision? For most of us, the answer is yes. Have you shopped online and a lack of reviews for a particular product actually gave you pause or stopped you from buying? We all like to know the opinions More

BTCNews

BOOK BUZZ FROM USA TODAY

McLEAN, VA – Here’s the latest book buzz from USA TODAY with a highlight of tomorrow’s Best-Selling Books list: · Sales of Rick Riordan’s Percy Jackson novels are reaching Olympian heights. All five books in the kids’ series are in USA TODAY’s More

BTCPeter

Amazon Doubling Author Royalties: Can It Make You Rich?

Whether it was in anticipation of today’s Apple tablet release or a generous and fair gesture to deserving authors everywhere, Amazon released plans for this coming June to double the royalty rates they will pay Kindle e-book authors and publishers from 35% to 70%, according to their press release last More

BTCNews

GIFTS IN KIND INTERNATIONAL TO WORK WITH BORDERS ON NATIONAL PRODUCT DONATION EFFORT

Thousands of books, CDs, DVDs and gift items will be donated—rather than being disposed of—to organizations within the Gifts In Kind national network of charities January 21, 2010, Washington, D.C.— Gifts In Kind International (www.giftsinkind.org), a leading charitable organization in the product giving field, is pleased to announce a new More

    Marketing with Doses of Silliness

    Posted 2 years ago

    Yes, I know, business is serious business. There are books to be sold. There is work to be done. Checks to be earned. Bills to pay. Sometimes your work life ... [Link]

    Mass Market Paperbacks

    Posted 2 years ago

    What is the bestselling mass market paperback of all time? No, Scholastic never published a mass market edition of Harry Potter. Da Vinci Code? A better guess, but with a ... [Link]

    Computer Books On The Rebound?

    Posted 3 years ago

    According to publisher Tim O’Reilly–who uses BookScan sales data to track the state of the computer book market–the category has pulled out of a 40 week tailspin. In a post ... [Link]

    Audiobook Sales

    Posted 3 years ago

    Publishers Weekly reports that the Audio Publishers Association has completed an industry survey that shows sales increasing 6% in 2006 to $923 million. According to the APA survey, CD’s accounted ... [Link]

    British Book Production

    Posted 3 years ago

    The Nielsen Company finally released their official 2006 book production figures for the UK. According to Nielsen, 115,522 new titles and editions were published last year, an increase of 4% ... [Link]

    Female Sleuths

    Posted 3 years ago

    In my article on the Mystery & Detective category, I noted that Janet Evanovich’s Lean Mean Thirteen, the latest Stephanie Plum mystery, appears on most national bestseller lists. Stephanie Plum ... [Link]

    The Changing Face of Romance

    Posted 3 years ago

    In my category close-up of romance books, I cited a study commissioned by the Romance Writers of America, which showed, among other things, the size of the market, where readers ... [Link]

    The Harry Potter Effect

    Posted 3 years ago

    Last week, the New York Times ran a short piece by Alex Mindlin on the so-called “Harry Potter Effect.” In her article entitled “Harry Potter and the Gyrating Book Sales”, ... [Link]

    Bibles

    Posted 3 years ago

    Looking at the bestseller lists, one could be forgiven for thinking that the religion segment –or at least those cross-over titles that sell through traditional sales channels and fly high ... [Link]

    Is the Internet Express Slowing Down?

    Posted 3 years ago

    On the front page of Sunday’s New York Times, there was an article about how the rate of growth for Internet retailing has slowed, “proving” that the bricks-and-mortar folks have ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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