BTCRick

The Cover by Which You Judge the Book

When the copyedits are agreed upon, the book design process begins. Book design primarily involves two distinct elements: the cover design and the interior design. Publishers frequently have several alternative covers designed, which they test market. Among those they consult are large booksellers, mainly retail chains. Cover design is critical More

BTCYvonne

A Picture Is Worth A Thousand…and One, Words

Today’s interactive, digital world we live and do business in is founded on the concept of words and pictures together. When pictures are paragraphs or pages away from the text they refer to, it creates a disconnect in the reader’s mind and spoils the flow of the reading. Who likes More

BTCGreenleaf

Cutting Edge Technology Guaranteed to Make Your Book Cover POP

By Chris McRay Special technologies can be used on dust jackets and covers to make books stand out to consumers and national retail buyers. Two such technologies are Elkote (also called JagKote, depending on the vendor) and ink on foil, which only recently appeared in bookstores. Because they are newly More

BTCGreenleaf

Everything You Need to Know to Design a Book’s Interior in 5 Simple Rules

By Lari Bishop Most small publishers understand how important cover design is to the success of their books. But often, interior design is either overlooked or created without knowledge of industry standards and what ultimately makes a book readable. A bookstore buyer can tell when a book has been designed More

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    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

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