Business
How to Use Customer Reviews to Increase Conversion
Bryan Eisenberg - Mar 18, 2010If you recently purchased something online, did a review influence your purchase decision? For most of us, the answer is yes. Have you shopped online and a lack of reviews for a particular product actually gave you pause or stopped you from buying? We all like to know the opinions More
Amazon Doubling Author Royalties: Can It Make You Rich?
Peter Nevland - Jan 27, 2010Whether it was in anticipation of today’s Apple tablet release or a generous and fair gesture to deserving authors everywhere, Amazon released plans for this coming June to double the royalty rates they will pay Kindle e-book authors and publishers from 35% to 70%, according to their press release last More
GIFTS IN KIND INTERNATIONAL TO WORK WITH BORDERS ON NATIONAL PRODUCT DONATION EFFORT
Press Release - Jan 21, 2010Thousands of books, CDs, DVDs and gift items will be donated—rather than being disposed of—to organizations within the Gifts In Kind national network of charities January 21, 2010, Washington, D.C.— Gifts In Kind International (www.giftsinkind.org), a leading charitable organization in the product giving field, is pleased to announce a new More
The Inevitable Truth of Harlequin Horizons
Peter Nevland - Nov 24, 2009It was inevitable. Traditional publishing sales kept falling and falling, while the number of self-published authors continued to rise. No business (at least no good business) would sit back and watch their company, their careers, and their passion fade away into oblivion. So last week, Harlequin, champion of More
Darci:
As an aspiring romance writer and diehard Harlequin reader, I heard through the publishing... Read Entire Comment
Peter Nevland:
Thanks for the additional info about Tora, Elizabeth, but I would hesitate to say... Read Entire Comment
Elizabeth Jennings:
You have your facts wrong. Harlequin Enterprises is a highly successful... Read Entire Comment
Shawn:
I completely agree. Celebrities can “sell” pretty much anything — why not... Read Entire Comment
Pop Culture Nerd:
Seeing a celeb holding a book IS effective publicity, though it worked with me... Read Entire Comment
Jen Forbus:
I also love this idea. The ALA does that with their library posters…celebs with... Read Entire Comment
Joanie:
Yes, Yes, Yes! A celebrity holding, even thumbing, a book…what a great gimmick!... Read Entire Comment
Lydia Hirt:
Visionheiry: A celebrity with a book is great publicity, but do you think it would... Read Entire Comment
vizionheiry:
I agree that a photo of a celebrity with a book (cratily positioned toward the... Read Entire Comment
Carolyn Wilman:
One thing you left off was, a message people want to hear. I have written a book... Read Entire Comment
Brian Surowiec:
Paula, I like the approach of interviewing your prospects up front and maximizing... Read Entire Comment
Beth Anderson:
Great post Paula! As others have said, this is great advice for any business. And... Read Entire Comment
Paula Frazier:
Thanks to you all for your kind words and comments. Editor, Bill Drew, just... Read Entire Comment
Hazel M Walker:
Great Article Paula, I am going to use it in the Referral Tip of the Week and the... Read Entire Comment
Thierry Mazué:
Paula, I need a french version of you in Paris! Your definition of a target market... Read Entire Comment
Beware Your Metaphors
Posted 3 years agoAs we try to become recognized authorities in our fields, we need new thinking, something “outside the box,†to facilitate a breakthrough. In his article, Beware Your Metaphors, Roy H. ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
