Printing
What Is Amazon Up To?
Yvonne DiVita - Apr 03, 2008The Big Bully on the Playground If you’re a self-published author, especially if you’re using print-on-demand (POD), you’re probably aware of the story circulating the Internet alleging that Amazon.com is using bullying tactics. Those are the nice reports. Other reports and comments allegedly accuse Amazon of trying to create a More
The Future of Print–Where Will We Be in 20 Years?
Yvonne DiVita - Mar 27, 2008Some time ago I received an email from Dee Barizo who helps run an ink cartridge site, Cartridgesave.co.uk. She wanted to share her recent posting on the “History of Print.” I found it fascinating and decided to share some with you, here at Beneath the Cover. Dee begins her post More
The Proper Care and Feeding of Your Team
Gail Richards - Feb 11, 2008I had a a conversation this afternoon (a Thursday) with a woman who wanted me to design and produce a printed piece for a special event she is having in three weeks. We have never worked together. She was referred to me by a mutual client. Her project is More
Share and Share Alike: Why Customization Is Taking Over
Yvonne DiVita - Jan 24, 2008Consumer-generated media is all the rage. Technology provides each of us with the means to create all manner of content, at will. The average world citizen today has literally taken over the publishing world, and woe be to those industry professionals who ignore this emerging trend. The truth is, today’s More
Yvonne DiVita:
Author, I wish I knew who you are, but you are totally correct. My continued... Read Entire Comment
Author:
You say: “Overall, many writers and bloggers agree that Ingram has a hand in this,... Read Entire Comment
chris:
we have posted a form that easily allows anyone affected by this to personally contact the... Read Entire Comment
Yvonne DiVita:
Latest updates on this issue - a letter on Amazon’s website discussing why... Read Entire Comment
Chris:
It’s true that some POD authors made it big, but very, very few. The great downfall... Read Entire Comment
Judyth Piazza:
I have had the opportunity to work with Del Marbrook for a while and he is a true... Read Entire Comment
Madge Sinclair:
Self-Publishing is a great way to go for writers who would have otherwise never... Read Entire Comment
Djelloul Marbrook:
Dear Yvonne, What you say is true. I think print-on-demand and the new instant... Read Entire Comment
Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
