BobH

E-Publishers Are Growing—But Are Authors Ready?

When Jane Friedman was fired from her job as chief executive of HarperCollins a year-and-a-half ago, many wondered what kind of publishing gig she might take after helping Harper grow substantially in the 90s and early 2000s. Well, she’s gone the way of many readers: into electronic books. According to More

BobH

Behind the Electronic Eight-Ball

Publishers grapple with the conflicting demands of the digital age The other day I noticed a man sitting next to me on the subway reading a book. Nothing unusual there. Just about everyone on the New York subway reads something. But this guy was reading a book on his iPhone, More

BTCNews

“Project Home Again” Announces 12 New Homes Being Gifted for Hurricane Survivors in Addition to 20 Already Built

NEW ORLEANS (May 20, 2009) — Project Home Again (PHA) announced today that it has moved into a second phase of home construction in the Gentilly neighborhood of New Orleans. The nonprofit, affordable housing development organization, which was created and funded by Leonard and Louise Riggio of New York City, More

BTCGreenleaf

Book Tech: The Best of 2007

By Aaron Hierholzer 2007 was fun, wasn’t it? Between Judith Regan, O.J. Simpson, Amazon’s Kindle, the AMS bankruptcy, and James Frey vs. Oprah redux, there was plenty of shock, titillation, and Schadenfreude to go around. (We’re pointedly excluding a certain boy wizard. Months later, we’re still fatigued.) But More

    Sleep On It

    Posted 11 months ago

    While dreaming, we each see things, hear sounds, and carry on conversations with other people. Sometimes we incorporate our experiences ... [Link]

    Landing Pages?

    Posted 11 months ago

    Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]

    Popular Belief Don’t Make It So

    Posted 11 months ago

    Is life what you make of it? Are you made stronger by what doesn’t kill you? Must you be careful ... [Link]

    Values, Values, Values

    Posted 11 months ago

    Personal values are our convictions regarding the things we believe to be important. Values come in two distinct varieties: Terminal ... [Link]

    Landing Pages & Conversions

    Posted 11 months ago

    Does your site even need a home page, anymore? That will depend on whether your site’s purpose is to create ... [Link]

    Generation Y

    Posted 12 months ago

    Various generations of Americans have attitudes partially shaped by the times in which they grew up. The baby boomers generation ... [Link]

    Imagine That!–And Become It!

    Posted 12 months ago

    How do teachers plan their class lessons? They start by visualizing the course outcome. They have a clearcut picture of ... [Link]

    Cover That Book!

    Posted 12 months ago

    The most difficult part of book cover design may be the spine. Books with fewer than 60 pages are too ... [Link]

    Pinpoint Your Personas—and Reap the Rewards

    Posted 12 months ago

    One of the most important steps in persona development is personalization. Give your personas names, ages, and occupations. Be familiar ... [Link]

    The Right Questions

    Posted 12 months ago

    There’s a danger in interviewing anyone when you have a job to fill—hiring the wrong person or company for the ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether More

    The Lessons of Harry Potter: A Beneath the Cover Podcast

    Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More

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