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In a Box in the Closet…

Thelma Toole believed in the talent of her son, though no one else could see it. And as mothers are wont to do, she pestered important people to take a look at ‘the marvelous thing’ her darling baby boy had written. She was systematically ignored, brushed off, and swept aside for 11 long and pitiable [...]

Going to Disney World

Did you watch Super Bowl XLI? Did you see the look on Peyton Manning’s face as he hoisted the Vince Lombardi Trophy high into the South Florida sky? It was a look of sheer jubilation. Triumphant exultation. The look of a man standing on the pinnacle of his profession.
I imagine you’ll have a similar look [...]

Conversion Is Music to My Ears

We have talked about the priority of making your website an efficient and successful “machine” for converting your traffic, and we’ve discussed strategies to help you improve your conversion rates. Today I’d like to step back and take a broader look at the nature of conversion, both as an idea that shapes the exchanges between [...]

How to Get Free Press

Heads look down and hands begin to write every time I say it in a public seminar, so I always give people time to write it down. It’s one of those things that’s so obviously true that people are surprised they never thought of it on their own. “Bad advertising is about you, your company, [...]

Pick One: Open Methodology or Slave to Technology

You wouldn’t believe how many companies place their businesses at the mercy of their technology. You’d expect technology to be at the beck and call of business and its rules. Technology is supposed to enhance and optimize businesses, not govern and hinder. Sadly, that’s not the case.Tech issues are fundamental. They affect return on investment [...]

I Just Don’t Have the Time

“I just don’t have the time…”
What would you create if you were given 250, 14-hour days to do it? Would you write a book or screenplay? Study a complex concept? Become fluent in a foreign language? Build a ship in a bottle? It’s been estimated that the average man will spend, in his lifetime, about [...]

How to Become an Expert

You want to know how to become a world-renowned expert?
It’s easy, really. All you have to do is:

Look around until you find something that interests you.
Think about it a lot.
Make some interesting observations.
Have a few new ideas and form a couple of theories.
Put your ideas and theories to the test, then
Begin sharing what you’ve learned.
Continue [...]

Seven Ways to Increase Pay-Per-Click ROI

Online marketing must be about the customer’s choices. In this “virtually” frictionless environment, a customer is a self-service volunteer with lots of choices and access to any of your competitors with a single click. Nowhere is this more true than in search engine marketing (SEM).To meet your business objectives online you must first meet your [...]

Have You Been Kicking the Box?

There’s really no such thing as “thinking outside the box.” But we can select a different box to think in. Your box is your business model, your world-view, your paradigm. It is the framework of the metaphor that you use to make sense of the world around you.
A situation is uncertain when you cannot identify [...]

Is Your Right Brain a 98 lb. Weakling?

Left, right, left, right. Nope, we’re not gearing up for a military review. We’re going to talk about “drilling” your brain, and how you can use your beefed-up mental muscles to reach the “heart” of the brain, so the “mind” of the brain will follow. Why? Because however much human beings rationalize buying decisions, we [...]

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