A Story of Being Unique In a Saturated Market

The sage puppet, Kermit The Frog, stated his case for the trials of being unique when he said, “It Ain’t Easy Being Green”.   Kermit is right.  It is hard to be different.  It’s much easier to do what everyone else is doing.  Does being like everyone else equal success?  In today’s saturated marketplace, even if […]

Finding Subjects, Drawing People In

If you’re trying to make it as an artist, as a creative person, in the digital age, you’ve got have a site. Or at least a blog. Or at least a Facebook page. Or maybe a Twitter account. But how do you use these? Are you simply posting your random thoughts, or are you looking […]

Being A Nerd Easier Than You Think

More work in less time! Make money while sitting on your couch!  Meet your Soul Mate!  Do I have your attention?  I hope so because what I am going to talk about is how to make the previous statements more of a reality for your business ideas. You can work and make money more efficiently […]

Social Networking and Arts Careers

The most difficult thing for artists, even successful artists — aside from inspiration, of course — is obtaining funding. In this country, it’s a matter of scrounging around. Hoping to sell something while working on another job to support your art. Looking for grants. Writing proposals. In Europe, a lot of artists easily receive grants […]

When The Moment’s Right, An Insta-Celebrity Will Materialize

This week’s out-of-nowhere celebrity turn is that of John Tyner, the 31-year-old Oceanside, California software programmer who cautioned a Transportation Security Administration screener, “If you touch my junk, I’m gonna have you arrested.” Tyner’s catchphrase circled the globe at light speed, his actions immediately synthesizing the volcanic tensions between the flying public and those tasked […]

5 Ways to Nurture a “Living Website”

My clients and friends make fun of me.  Some call me “dude,” think I talk funny and assume I was a proponent of California’s recent Proposition 19 because I speak often about a holistic approach to marketing, advertising and business. One of my “hippie-dippie” ideas that I believe in wholeheartedly is fostering and sustaining a […]

The Author as Publisher

beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Publishers are taking advantage of this new marketplace where authors are more entrepreneurial, but more and more authors who are self-published are becoming publishers in their own right. This is a huge change for publishing in general. Also, because some of these author-publishers are beginning to see remarkable success, big media are now regarding them […]

The Entrepreneurial Author

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

The new picture of the publishing world, one where just about anyone can upload a book, assumes that authors – of either nonfiction or fiction – see themselves not only as creators in today’s marketplace, but also as entrepreneurs. It’s not a new concept. Many authors in the 19th century promoted their books and enterprises […]