writing essays help college papers help academic custom essays college essay writer phd online online essay help chat law essay help help writing my college essay help on essays best college essay help top custom essay services writing services for research papers help writing an essay for college write my paper in apa format history essay help help writing a comparison and contrast essay custom essay writing help essay help live chat customized writing paper do my paper for money writing a graduate thesis custom written research paper custom research paper writing proquest thesis database essay marking service college papers writing service writing essay services coursework writing service uk essay writers net need someone to write my paper for me coursework writing services someone write my essay top essay writing websites thesis topics in education good essay writing company purchase custom research paper buy essays online need help to write an essay my essay writer write my college essay write my essay 4 me custom essay research paper history essay writing service best custom essays degree coursework customized essays essay writing services legal homework help research paper help with paper writing top essay writing services help essays help me with my paper thesis editors essay writting services need someone to write my paper for me write my english paper help me write a narrative essay coursework info custom coursework writing service paid essay writers best website to buy essays top rated essay writing service buy essay online for cheap online essay helper urgent essay help essays about service the help essays Publishing « Categories « Beneath the Cover

PromoteShare and amplify your voice.

Horizontal Thinking

American education teaches a subject vertically, narrow and deep. And the deeper one plunges into the subject, the narrower it gets. Specialization.
1a. Liberal Arts
1b. Literature
1c. Spanish Literature
1d. Spanish Literature of 1492-1681
1e. Miguel de Cervantes (1547-1616)
1f. Don Quixote de La Mancha by Cervantes (1605)
1g. Symbolism in Don Quixote
And then you write your master’s thesis:
1h. Sancho Panza […]

Imprinting Your Message on a Buyer

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Your public relations plan for your book needs to be consistent, frequent and memorable.
Short-term or working memory is like electricity. The RAM on your computer is up and working as long as you have the power on. But if your turn off your computer you lose whatever you didn’t save to your hard drive or […]

American Indian Eloquence

America’s Thanksgiving holiday originated when the Pilgrims gave thanks to God for sending them an Indian friend named Squanto. This much you already knew.
What you didn’t know is that long before the Pilgrims landed at Plymouth Rock, this same Squanto had been captured by two English sea captains, George Weymouth and John Hunt, and abused […]

How People Remember Your Message

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

We have all walked into a room and realized that we’ve forgotten why we walked into it. And we’ve gone into a grocery store without a list and not bought the item we were sure we wouldn’t forget to buy. Your PR goal with your book is not only that people will remember your book […]

The Complexity of Closing a Sale

B2C, B2B, impulse purchases, straightforward purchases, considered purchases, nonprofit, lead generation…
Your ability to persuade depends more on your audience’s key qualitative factors than on your business category and, many times, audience demographics. If you understand all the elements that make up your unique persuasive process — a marriage of how you sell and how your […]

Where Is Your Blind Spot?

Where is Your Blind Spot?
Answer: If you knew, it wouldn’t be a blind spot.

Accelerate the performance of your business in 2016. Find your blind spot and fix it.
There are 7 common blind spots with 4 common causes.
The most common blind spots have to do with…
1. customer profiling
What traits do your customers have in common […]

99 Bottles of Beer On the Wall…

Do you remember chanting this song with your friends?
99 bottles of beer on the wall,
99 bottles of beer!
Take one down, pass it around
98 bottles of beer on the wall
98 bottles of beer…
I don’t really remember why I was thinking about this song, but it reminded me of how optimization is oftentimes a lot like singing […]

Steps Toward Getting Noticed

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Remember, when you want to find publicity for your book, that the media is looking for a story. You need to have answers to the questions of why now, why this story, what’s important about it, and why should anyone care.
First, select the few key journalists or bloggers who cover your market. Read the journals […]

Building Better Category Pages

In nearly every Web analytics package, there’s a section for abandon rates, or where people exited your website. Online retailers often believe people abandon their sites on a product level. Yet abandonment typically happens at the category-page level. Why?
For each type of perspective, profile, or persona on your Website, the category page’s job is to […]

Getting Your Share of Attention

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

So many stories, so little room (even online).
Imagine an all-you-can-eat buffet where the cost of the meal has been covered but there’s only enough roast beef for 10 people. Now, imagine that those 10 people will be selected not on a first-come, first-served basis, but on the subjective decision of the carver. There’s a rush […]