2014-0417-186875485

How to Maximize Distribution

How does the best seller campaign maximize distribution?
Promote A Book works with the buyers to show guaranteed sales, therefore mitigating the risk as they are making their shelf space decisions.
This works in your favor, because we are able to advocate an exception grade increase, while protecting the interest of the retailers and the buyers.
Remember, publishers…

2014-0416-75461891

Publishing a Bestseller: Distribution, Marketing

To give you a better idea of how Promote A Book is able to ensure that you reach best-seller status by playing by the rules (no cheating, scamming or dishonesty involved—ever!), let’s look at the how key players work together to determine which books will become best sellers.
There are three elements to the success of…

2014-0327-Founder_March2014_misnermax

The Power of Strong Ties…and the Strength of Weak Ties Debunked!

Written by Ivan Misner and Max Steén
Max Steén, the co-author of this piece, conducted a study as part of his Masters thesis, entitled: The Strength of Strong Ties in Business Networks.  The results of this study showed that those who focused on strong ties – rather than weak ties – were able to increase the number…

2014-0326-172087268

Wheels of Capitalism: E-commerce and Books

Sales of books are increasingly moving online, as if you didn’t already know that. There are fewer physical bookstores than ever, but you already knew that. People are still reading, and people are still buying books. But you still read alarmist articles about the dearth of readers and bookstores, and the articles seem to imply…

2014-0320-185129414

Lacking Motivation? Follow These Steps to Get Back on Track

Not long ago, a business owner who reads my column asked me this question:
I was wondering what do you do when your motivation level is lacking, as well as your self esteem? What do you do to regain the motivation needed to move on with your plans and pursue your networking endeavors?
This is a…

2014-0319-462776053

Writers as Urban Renewers

It often seems that the first thing to go in public financing is spending on the arts. Even big news organizations, such as Bloomberg, have cut back on arts reporting in favor of that all-around black hole known as luxury (apparently thinking that the well-to-do  want to read about luxury goods rather than the arts).
But…

2014-0313-156263736

Even if You Self-Publish, Write a Book Proposal

We all need to know where we’re going before we get there, when we sit down to write a book. You may think that because you’ve decided you’re going to self-publish your book and not submit a proposal to a publisher, that you don’t have to go to the trouble of writing one.
But you should…

2014-0312-168654710

Trying to Figure Out What Readers Want

Are you writing what your readers want to read or are you writing what you want to say regardless of whether your readers may be interested?
I saw an interesting blog post on News Whip, a media website that showed the difference between front pages of newspapers as the editors chose the stories and as chosen…

2014-0311-88582758

Publish Your Book but Don’t Quit the Day Job

You’re not writing a book to quit your day job. You’re writing a book to build your career.
Your book is your way of letting the world in on what you know, what you do, what you propose to do and how you propose to do it. As the author Joe Konrath writes in a typically…

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If You Self-Publish, Your Book Contract Can’t Be Cancelled

One of the perils of traditional publishing is that your contract can be cancelled. That’s what happened to an author whose book on hilarious inappropriate comments overheard at Goldman Sachs was given the boot.
The book, “Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking,” was based on the author’s Twitter…