WriteFind your voice.

Method or Madness?

Sorting my email, I came upon a survey sent to me by an acquaintance–
Roy,
I’m about to change the name of my company from The Success Clinic to something else, and I need your help to find the best name.
Which of these do you like best?
____ Academy of Success and Leadership (ASL)
____ Champions Training Institute (CTI)
____ [...]

Post-Publication & Post-Post-Publication

180 Additional Days to Harvest a Bestseller
The summer harvest season runs from the beginning of June through the end of August. It encompasses 90 days when farmers gather mature crops from their fields, cool, sort, clean and pack them, and then ship them off to the wholesale and consumer markets. The harvest period, no matter [...]

It’s the Customer, Stupid

OK, OK, so that’s a little aggressive. But really, isn’t that the whole deal? Get it right, and everything else follows. Get it wrong, and — even if everything else is perfect — you’ll still fail.
Have you ever been cornered at a party by someone who only talks about himself? Pretty annoying, isn’t it? Do [...]

Name Recognition Isn’t Branding

“Getting your name out” isn’t worth much when there’s no mental image attached to your name. Unaided recall and top-of-mind awareness are excellent ways to measure name recognition, but they don’t tell you anything about the strength of a brand.
York, Lennox, Rheem, RUUD, Carrier, Bryant, Trane, Armstrong, Friedrich and Fedders are leading brands of air [...]

Getting Them to Remember

Battling Sleep on Your Way to Procedural Memory
I think we can all agree that a strategically planned and well-executed PR campaign is a vital ingredient in the recipe for a bestselling book. And that your author’s goal in such a campaign is to whet potential readers’ appetites to the point that they walk into a [...]

15 Ways Other People Can Promote Your Biz

Put your networking circle to work for you with these guaranteed ways to generate new business.
Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know”? Did you respond, “Thank you. Now that you mention it, there are a few things I need”? Or did [...]

Shaking Hands, Email, and All That Jazz

When you and I close a deal, we shake hands on it. It’s like signing a contract, but much more informal and profoundly human. Still, it has the cachet of a binding action that inspires confidence and trust.
Thing is, from your website you can’t reach your hand through the ether and reassuringly clasp your customers’ [...]

Media’s Missing Mass

Back in the days when every teenage boy dreamed of outrunning a police cruiser, the wisdom handed down from aging speedsters was, “Remember son, you can’t outrun them radios.”
The fact that policemen were constantly connected by 2-way radios was mind-boggling to us. When we wanted to contact someone, we had to pull over and drop [...]

Snipers & Shotguns

Alternative Approaches to Cultivating Journalists
Whether you notice them or not, you are exposed to thousands of messages on a daily basis. They come in many different forms, including commercials, road signs, telephone calls, news stories, billboards, emails, face-to-face conversations, and more. But regardless of medium, they all share a common goal – to gain your [...]

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