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Building Rapport for Your Website

publishing, marketing, writing a book, platform, gravity well, beneath the cover

This is where the prospect and rapport stages of the conversion cycle occur. When a prospect first visits your website, he or she begins to judge the trustworthiness and value of your products from the look and feel of the site – this is where you build rapport for your prospect, or visitor.
Let’s put it […]

How to Use Any Tool to Optimize Better

As a self-professed tool junkie, I’m a sucker for shiny new tools. I love tools of any kind — Web tools, software tools, and on a Sunday morning you might even find me in the Brooklyn Home Depot wiping the drool from my mug as I admire this fine kosher beef grilling tool.
No doubt, these […]

Ready. Angle. Frame.

Advertising begins only after you win the attention of your target, a difficult thing to do in this overcommunicated world.
May I suggest you do it like the Great Ones?
When you’re ready to tell your story, choose an angle of approach.
Then frame the scene. Decide what to include, what to leave out:
Specifically, leave out:

anything the listener […]

The Gift of Ourselves

Dust, sweat & the smell of hard work clung to two teenage boys as the door swung open.
“Hi, Mrs. Harmon. We finished for today.” She found her pre-written check and waved it toward our grimy fingers. “We’ll be gone next week at youth camp, so we won’t be by on Tuesday like usual. But we’ll […]

Do Good Ideas Always Work?

The mind is full of clever ideas. But few of them will actually work.
My friend John Young says, “A smart man makes a mistake, learns from it, and never makes that mistake again. A wise man finds a smart man and learns from him how to avoid that mistake altogether.”
But not everyone who makes a […]

More Profitable Online Publishing

Publishing’s strength has shifted from the media elite to the masses. It began in the late ’90s with sites like GeoCities. In 2005, we witnessed the explosive emergence of the blogosphere. And in 2006, video and social websites drew the attention.
Today, anyone with a browser and a digital camera can be a publisher.
This is hardly […]

The Value of Online Traffic

Is traffic cost inflation stalking you, or has it fully violated your marketing budget? No online marketer is exempt; online traffic costs will increase. It’s the nature of supply and demand.
This Internet economy is settling into familiar patterns, and the costs of doing business online are beginning to resemble those of our brick-and-mortar brethren. In […]

Results That Really Matter

My question floored him. Paul sat staring at me for a few seconds, mouth slightly ajar, so I repeated it:
“What are you going to do with all the money you make when we hit it big?”
After a little more time, he broke his contemplation:
“I guess I haven’t really had vision for anything more than surviving […]

The Real Ichabod Crane

He was tall, but exceedingly lank, with narrow shoulders, long arms and legs, hands that dangled a mile out of his sleeves, feet that might have served for shovels, and his whole frame most loosely hung together. His head was small, and flat at top, with huge ears, large green glassy eyes, and a long […]

Become a Networking Mentor

If you want to improve your networking skills, then teach someone else what you know.
Can you remember someone who selflessly shared his wealth of knowledge and experience with you to help you succeed?
Mentors come to us disguised as parents, coaches, teachers, colleagues, supervisors, and friends. Mentors share with us what they’ve learned in order to […]