BTCGail

Ask and You Shall Receive—–a Cheese Grater

Last week, I drove a young friend of mine to several interviews he had set up in the hopes of landing a part-time job. He had shaved, showered, and dressed the part. While this wasn’t a pivotal career moment, he knew he needed to present himself well and More

BTCGuest

Amazon’s Book Surge Gambit Changes the Digital Landscape

An Industry Wake-Up Call By Lloyd Jassin, Chair, CIP Executive Committee Recently, the industry was shaken by an announcement by Amazon that the company was changing its order fulfillment policy. In a nutshell, Amazon threatened to disable a book’s “Buy Now” button if that book’s publishing company did not subscribe More

BTCRick

Finding Who to Contact

So, how do you get the media to tell the world about your book? First, you find media people and outlets that you can contact. Their contact information is in: Cision’s directories, available in annual print and online versions (www.cision.com). The print versions are out-of-date as soon as More

BTCYvonne

What to Do When Oprah Calls —– Be Ready!

First of all, Oprah, herself, isn’t going to call. If you do get a call, it will likely be from one of Oprah’s producers. Like her magazine, the Oprah show has a lot of supporting help behind the scenes. In her magazine, the publisher’s name may be at the top More

    Contact (Not the Alien Kind)

    Posted 17 hours ago

    Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about what you have to say to get people interested, but ... [Link]

    Your Book—A Taste, A Snack, Or A Meal

    Posted 4 weeks ago

    Rick Frishman is an expert book promoter, and he also knows multiple uses for your book, especially when those additional uses promote sales. It’s a topic he tackles in his ... [Link]

    Your Book—A Taste, A Snack, Or A Meal

    Posted 4 weeks ago

    Rick Frishman is an expert book promoter, and he also knows multiple uses for your book, especially when those additional uses promote sales. It’s a topic he tackles in his ... [Link]

    Excuse My Potty Mouth, But —–

    Posted 9 weeks ago

    Excuse my potty mouth, but my use of profanity in this post is unavoidable. If you are easily offended I suggest you move on—if not, let me just get this ... [Link]

    Pickin’ Up the Tab

    Posted 10 weeks ago

    I recently shared lunch with my good friend and business associate, Ray Bard. Ray is the monumentally successful mastermind behind Bard Press, where I worked from 1999-2002. We established a ... [Link]

    When China Sneezes

    Posted 11 weeks ago

    If you think U.S. book publishers are not affected by economic developments abroad, think again.Many large U.S. publishers plugged into the international economic grid years ago when they decided to ... [Link]

    Pretentious Anachronism

    Posted 12 weeks ago

    A very clever article in the New York Times by Sam Roberts on an unlikely semicolon sighting.Roberts was riding a New York City subway when he noticed the following public ... [Link]

    Modern Love

    Posted 12 weeks ago

    I read a nice piece by Doree Shafrir in the New York Observer (via Publishers Lunch) on the popularity of the Modern Love column in the Sunday Style section of ... [Link]

    Title Output by Category in China

    Posted 3 months ago

    From my article last week on “Book Publishing in China,” we know how many new books were published in 2006, but not what kinds of books. China Book International, an ... [Link]

    Writing on Fumes

    Posted 3 months ago

    Last week, the New York Times ran its annual piece on genre fiction.On the face of it, this year’s entry by former NY Times Book Review editor Charles McGrath (whose ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

Blog-Powered Website
By ContentRobot
Website Designed By
Brilliant Design & Advertising