Binding
The Shape of Things
Greenleaf Team - Mar 14, 2007By Sheila Parr According to a federal judge, the U.S. Treasury Department is breaking the law by failing to design and distribute currency that helps the blind and visually impaired distinguish denominations. It is odd to me that this oops is just now coming up. Currency designers did it right More
Playing Dress-up: Is Your Book Ready for its Big Date?
Greenleaf Team - Mar 07, 2007By Sheila Parr Sending a book to press is a lot like putting together the perfect outfit for a big event. Every piece of the ensemble must work together and complement each other nicely, and it’s the little details that make it really dynamite. If you want to be the More
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Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
