How to Maximize Distribution

How does the best seller campaign maximize distribution?
Promote A Book works with the buyers to show guaranteed sales, therefore mitigating the risk as they are making their shelf space decisions.
This works in your favor, because we are able to advocate an exception grade increase, while protecting the interest of the retailers and the buyers.
Remember, publishers…

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Books as Marketing Tool

Some people can actually make a living as the author of books.
It’s not easy, of course — making money rarely is — but it is possible. I’m not talking here of books published by traditional publishing houses. Not every author published in that way earns a living as an author; many teach or have other…

Networking and Gender – How to Avoid the Traps

By Lester R. Salvatierra, BNI Area Director

I’d like to offer some perspective on business networking between men and women on the eve of the publication of Dr. Ivan Misner’s new book, “Business Networking and Sex.” Well, it’s not really quite the eve of the debut of his new book, since it won’t be out…

Be Selfish to Succeed

By Lester Salvatierra, BNI Area Director
Be selfish with your business and grow faster than you ever thought possible.
Business selfishness is good, positive, and helps you build your client base quickly. Personal selfishness is not positive and many of us know the negative repercussions of living a lifestyle of not giving back to others. So what…

Know Your Business To Know Your Customer

Jeffrey Gitomer, author of The Little Red Book of Sales, once said that in order to be the best person for others, you have to be the best person for yourself first.  The same is true for your business.  Before looking at serving your customer’s needs, make sure that you understand who your business is.

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In the Details

Written by Lester Salvatierra.
A friend complained that his employee turnover was too high for his liking. He felt he ran a fair business, treated people well, and paid them competitively. But he wondered why he couldn’t keep his workers for the long term.
After his wife visited him for lunch, she suggested that he spruce up…

Setting Aggressive But Realistic Timelines For Your Ideas

Work expands to fill the time available for its completion. ~ Parkinson’s Law
You have no doubt heard of Parkinson’s Law regarding time and the way that we use it.  This is especially true when it comes to getting our ideas to the marketplace.  The goal is to be aggressive and realistic when it comes to…

Solve the Authentic vs. Fake Problem

Talking authentic and being authentic are two completely different things.
There’s so much talk about authenticity. It’s becoming one of the most common buzz words. Even people that belly-ached 6 months ago that the word was to “fluffy” are now using the word in their everyday vocabulary. And it’s popping up everywhere in marketing. For example,…

Spring into Action!

By Weston Lyon
Spring begins today, March 20th, and it’s that time of year again – Spring Cleaning. Or as I like to call it, Springing into Action.
As an entrepreneur, you have a lot on your plate and even more on your desk. The beginning of Spring is the perfect time to organize your…