Business
I Can’t Sell—and I don’t Like Cold Calling!
BNI & Referral Institute - Apr 22, 2008by Sarah Owen A large number of people I come across admit they’re not “sales people” and yet are responsible for generating sales for their business. Certainly they haven’t received any professional sales training or, if they have, they haven’t done so for a while. They are attracted More
The No. 1 Way to Grow Your Business
Ivan Misner - Mar 19, 2008Forget the fancy advertisements and expensive PR campaigns. The best way to build business is still through good ol’ word of mouth. [NOTE: This week’s column is excerpted from Ivan R. Misner’s The World’s Best Known Marketing Secret(Bard Press).] Reality-check time. How many ways are there for you More
The Five-Letter Dirty Word
Bryan Eisenberg - Mar 18, 2008I was wondering… Would you do me a favor? It involves a simple five-letter word we all use: “sales.” Many people confuse its meaning, and when they hear the word “sales” or “salesperson,” they get an image of a slick, aggressive, fast-talking person trying to push something of dubious value. More
Amazon and the Customer Experience
Andrew Grabois - Jan 14, 2008A very nice piece in the New York Times by Joe Nocera on why everybody but Wall Street loves Amazon. Over the holidays, Nocera was treated to Amazon’s famous obsession with the “customer experience.” He had ordered a PlayStation on Amazon as a gift for his son, and started to More
Distribution
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tessssssssssssssssst Read Entire Comment
Eve Brownstone:
Thanks for your insights about the wammies that can happen when you are just a... Read Entire Comment
Kim Dushinski:
Great point. I’ve always said that everyone should write a book, but not all... Read Entire Comment
Your Book—A Taste, A Snack, Or A Meal
Posted 4 weeks agoRick Frishman is an expert book promoter, and he also knows multiple uses for your book, especially when those additional uses promote sales. It’s a topic he tackles in his ... [Link]
Your Book—A Taste, A Snack, Or A Meal
Posted 4 weeks agoRick Frishman is an expert book promoter, and he also knows multiple uses for your book, especially when those additional uses promote sales. It’s a topic he tackles in his ... [Link]
Excuse My Potty Mouth, But —–
Posted 9 weeks agoExcuse my potty mouth, but my use of profanity in this post is unavoidable. If you are easily offended I suggest you move on—if not, let me just get this ... [Link]
Pickin’ Up the Tab
Posted 10 weeks agoI recently shared lunch with my good friend and business associate, Ray Bard. Ray is the monumentally successful mastermind behind Bard Press, where I worked from 1999-2002. We established a ... [Link]
Best One-Click Countries
Posted 3 months agoThe Guardian and BBC reported on a global survey of 26,000 people in 48 countries conducted by Nielsen Online that shows books are the most popular item purchased on the ... [Link]
Oh, Canada!
Posted 4 months agoTroubling times for our friends north of the border. According to the Globe and Mail of Toronto (via the good folks at Shelf Awareness), the declining value of the American ... [Link]
Customer Experience Index
Posted 5 months agoRemember the movie “You’ve Got Mail”? It was about ten years ago, and Tom Hanks played Joe Fox, the owner of a ubiquitous book chain that opened a superstore on ... [Link]
Phone Novels
Posted 5 months agoKeitai shosetsu, or mobile novels, are becoming increasingly popular in Japan, reports the Times of London. Mobile novels are written for reading on cell phones. They have short sentences, lots ... [Link]
Reader’s Reports
Posted 5 months agoEver hear of a reader? No, not amateurs like you and me. I’m talking about readers employed by publishing companies to evaluate manuscripts. As Esther Allen points out in her ... [Link]
Citizenship Guides
Posted 6 months agoThe bestselling political book of the year in the U.K. is a guide to passing the citizenship test. According to the London Telegraph (by way of Book Trade Digest), the ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
