Acquistions
Striving for The Ideal
Paul McCarthy - Oct 04, 2007Book publishing has been described as “a noble profession.” That’s because we in publishing have dedicated our lives to a greater good: enriching our society and culture by helping authors get their books published and read. That’s a noble purpose, indeed. But should we try to do even more? More
Time vs. Money
Michael Drew - Sep 19, 2007Which One is Your Author Saving People? Time and money are interchangeable. You can always save some of one by spending more of the other. If the statement above is true, which one would you say society values more? Are book buyers—your authors’ customers—more concerned with how much is More
Newsworthy
Michael Drew - Jul 18, 2007Making a bestseller list is an author’s Holy Grail. Most published writers don’t seem to care about the money they make from their book’s sales nearly as much as they do about opening the newspaper and seeing their names in print as a bestselling author. The problem is, only a More
Book Publishing Is a Business
Rick Frishman - Jun 29, 2007Publishing is a business—a big business that is bottom line oriented. Publishing companies need to make profits to survive. Virtually every major decision made in the publishing industry is filtered through a business, profit-oriented lens. Publishers are business operators who deal in the commodity of books. While many publishing companies More
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Eve Brownstone:
Thanks for your insights about the wammies that can happen when you are just a... Read Entire Comment
Kim Dushinski:
Great point. I’ve always said that everyone should write a book, but not all... Read Entire Comment
Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
