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Amazon and the Customer Experience
Andrew Grabois - Jan 14, 2008A very nice piece in the New York Times by Joe Nocera on why everybody but Wall Street loves Amazon. Over the holidays, Nocera was treated to Amazon’s famous obsession with the “customer experience.” He had ordered a PlayStation on Amazon as a gift for his son, and started to More
Striving for The Ideal
Paul McCarthy - Oct 04, 2007Book publishing has been described as “a noble profession.” That’s because we in publishing have dedicated our lives to a greater good: enriching our society and culture by helping authors get their books published and read. That’s a noble purpose, indeed. But should we try to do even more? More
What’s in a Genre? 3 Tips to Name the Right Category for Your Book
Greenleaf Team - Apr 02, 2007By Tanya Hall During production, many authors, designers and new publishers commit one or all of the following category crimes: (a) list the wrong genre on the back cover or dust jacket flap, (b) use descriptive terms instead of industry standard category names, or (c) list multiple genres instead of More
The Check’s in the Airmail: Foreign Rights
Greenleaf Team - Mar 30, 2007By Aaron Hierholzer What do Dan Brown and Pope Benedict have in common? Well, not a lot, but they do both know how to take advantage of foreign book sales, a growing sector of the publishing industry where the right book and the right deal can provide a nice More
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Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
