Sales
I Can’t Sell—and I don’t Like Cold Calling!
BNI & Referral Institute - Apr 22, 2008by Sarah Owen A large number of people I come across admit they’re not “sales people” and yet are responsible for generating sales for their business. Certainly they haven’t received any professional sales training or, if they have, they haven’t done so for a while. They are attracted More
The No. 1 Way to Grow Your Business
Ivan Misner - Mar 19, 2008Forget the fancy advertisements and expensive PR campaigns. The best way to build business is still through good ol’ word of mouth. [NOTE: This week’s column is excerpted from Ivan R. Misner’s The World’s Best Known Marketing Secret(Bard Press).] Reality-check time. How many ways are there for you More
The Five-Letter Dirty Word
Bryan Eisenberg - Mar 18, 2008I was wondering… Would you do me a favor? It involves a simple five-letter word we all use: “sales.” Many people confuse its meaning, and when they hear the word “sales” or “salesperson,” they get an image of a slick, aggressive, fast-talking person trying to push something of dubious value. More
Amazon and the Customer Experience
Andrew Grabois - Jan 14, 2008A very nice piece in the New York Times by Joe Nocera on why everybody but Wall Street loves Amazon. Over the holidays, Nocera was treated to Amazon’s famous obsession with the “customer experience.” He had ordered a PlayStation on Amazon as a gift for his son, and started to More
Nettie Hartsock:
Bryan, I really think you’ve hit the “sales nail” on the head... Read Entire Comment
Contact (Not the Alien Kind)
Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about ... [Link]
Doing vs. Saying
In the late 80s, as some of their DX7 keyboards were returned to the factory for repair, Yamaha noted the ... [Link]
Paging Mr., Mrs., or Ms. Average—Where Are You?
Have you ever written a persuasive advertisement for your website with the average reader in mind? Did that go well? ... [Link]
Build Your Platform before You Need It
There was a band that made friends with a morning disc jockey by sending him custom song clips for his ... [Link]
To Buy — Or To Go Bye-Bye
Bryan Eisenberg makes a good point in his article, A Land Beyond Usability: A smooth road to nowhere still gets ... [Link]
Weird = Greatness
Can you teach greatness? Unfortunately, no. It can, however, be learned. Anyone can observe greatness around him and be inspired ... [Link]
What You Don’t Know You Know
As a specialist in your field, you know a lot about your industry and about yourself. If I had a ... [Link]
Learning the Rules of the Media
Most authors who try to get news coverage for their books come away disappointed. Rick Frishman has written an article ... [Link]
Bathing Suits at Halloween?
Clothing retailers know there are substantial sales to be made by stocking bathing suits at the first hint of spring. ... [Link]
Sell More Books! Simple!
Want to sell more books? Then answer your website visitors’ questions to their satisfaction. Bryan Eisenberg says you could sell ... [Link]
Bestseller Ideas
In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .
The Lessons of Harry Potter: A Beneath the Cover Podcast
Michael R. Drew discusses what all authors - even those writing non-fiction - can learn from the phenomenal success of the Harry Potter Series. More
