BTCGail

Ask and You Shall Receive—–a Cheese Grater

Last week, I drove a young friend of mine to several interviews he had set up in the hopes of landing a part-time job. He had shaved, showered, and dressed the part. While this wasn’t a pivotal career moment, he knew he needed to present himself well and More

BTCRick

Finding Who to Contact

So, how do you get the media to tell the world about your book? First, you find media people and outlets that you can contact. Their contact information is in: Cision’s directories, available in annual print and online versions (www.cision.com). The print versions are out-of-date as soon as More

BTCGreenleaf

When Books Get the Hook

By Tanya Hall Ever wonder what happens to the unsold books sitting in the major publishers’ warehouses across the country once that publisher decides to call it quits on a title? In short, they get the hook. This hook isn’t the one that a roomful of people spend weeks devising More

BTCYvonne

The System Known as Print on Demand (POD)

I continue to come across misinformation on the net about Print On Demand (POD) publishing. One area of confusion is in the terms: POD publishing and POD printing. Not everyone makes the distinction, but there is one. POD Printing involves exactly what it says: creating a printed version of something, More

    Contact (Not the Alien Kind)

    Posted 18 hours ago

    Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about what you have to say to get people interested, but ... [Link]

    Be Professional

    Posted 3 months ago

    The publishing industry has room only for professionals. That doesn’t mean first-time authors aren’t welcome, because professional first-timers certainly are. It means that if you project yourself as an amateur, ... [Link]

    The Catapult

    Posted 3 months ago

    Sometimes the most painful writing a writer has to do is not the writing book itself. Often it is something like the query letter that you will send to prospective ... [Link]

    That Blasted Query Letter

    Posted 4 months ago

    Sometimes the most painful writing an author has to do is not writing the book itself. Often it is something like a query letter you will send to prospective publishers ... [Link]

    Book Design as Promotion

    Posted 4 months ago

    Your book will be judged by its cover. In their article, The Cover By Which You Judge The Book, Rick Frishman and Robyn Freedman Spizman touch on one of the ... [Link]

    Who Do You Deal with at Your Publisher?

    Posted 5 months ago

    Ever keep going back to a restaurant because of the waitress? Yes, the food’s ok. The location is reasonably convenient. The prices are average. In fact, the only thing that ... [Link]

    The Litmus Test for Writers

    Posted 5 months ago

    Are you a superstar or a noted celebrity? How about an established author who has proven ability to sell copious quantities of books? No? Well, then, you’re going to have ... [Link]

    Reader’s Reports

    Posted 5 months ago

    Ever hear of a reader? No, not amateurs like you and me. I’m talking about readers employed by publishing companies to evaluate manuscripts. As Esther Allen points out in her ... [Link]

    Consider Your Book Proposal to be a Sales Call

    Posted 6 months ago

    Here are 5 things you can do to improve your book proposal—– List five key items that agents and editors must see in your proposal. Determine how you could improve ... [Link]

    Last Steps Before Mailing Your Query Letter

    Posted 6 months ago

    Ready to send your query letter to potential publishers or agents? Are you sure? Did you— have a professional copyeditor edit your query letter? obsess over every detail, including page ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

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