BTCGreenleaf

When Books Get the Hook

By Tanya Hall Ever wonder what happens to the unsold books sitting in the major publishers’ warehouses across the country once that publisher decides to call it quits on a title? In short, they get the hook. This hook isn’t the one that a roomful of people spend weeks devising More

BTCRick

The Cover by Which You Judge the Book

When the copyedits are agreed upon, the book design process begins. Book design primarily involves two distinct elements: the cover design and the interior design. Publishers frequently have several alternative covers designed, which they test market. Among those they consult are large booksellers, mainly retail chains. Cover design is critical More

BTCRick

Dealing with Publishing Company Personnel

The publishing process that we’ve been describing may seem mechanical. As you move through the publishing process, it’s important not to overlook an often-undervalued part of the process: the people or personnel of the publishing company. Since the corporate imprint and the need to be profitable dominate most publishing companies, More

BTCGreenleaf

Introducing the Weekly Tip

By Greenleaf Book Group Among all of us at the BBBB (Big Bad Book Blog), we know a thing or two about books, and we want to share our knowledge with you. So from here on out, we’ll distill some advice into a handy little tip each week and post More

    Contact (Not the Alien Kind)

    Posted 7 weeks ago

    Want the key to a good media hook in promoting your book promotion interview? Here it is: Reveal enough about what you have to say to get people interested, but ... [Link]

    Book Design as Promotion

    Posted 6 months ago

    Your book will be judged by its cover. In their article, The Cover By Which You Judge The Book, Rick Frishman and Robyn Freedman Spizman touch on one of the ... [Link]

    Who Do You Deal with at Your Publisher?

    Posted 6 months ago

    Ever keep going back to a restaurant because of the waitress? Yes, the food’s ok. The location is reasonably convenient. The prices are average. In fact, the only thing that ... [Link]

    Reader’s Reports

    Posted 7 months ago

    Ever hear of a reader? No, not amateurs like you and me. I’m talking about readers employed by publishing companies to evaluate manuscripts. As Esther Allen points out in her ... [Link]

    What Happens in a Publisher’s Idea Meeting?

    Posted 8 months ago

    “Mom… can I go to the movies?” “Did you do your homework?” “Yes.” “Did you carry out the garbage?” “Yes.” “Did you clean your room?” “Well, no . . . ... [Link]

    Not Enough Time

    Posted 13 months ago

    I gotta work out. I keep saying it all the time. I keep saying I gotta start working out. It’s been about two months since I’ve worked out. And I ... [Link]

    Think Like a Published Author

    Posted 13 months ago

    As an aspiring author, are you a loner, or do you work better in a team? Does it matter? Rick Frishman and Robyn Friedman Spizman think it may. In their ... [Link]

    Explaining Publishers

    Posted 14 months ago

    Are you a budding author who is looking for a publisher, but doesn’t have the slightest idea where to start? This week’s article by Rick Frishman and Robyn Friedman Spizman, ... [Link]

    The Publishing Industry

    Posted 15 months ago

    Let me introduce you to two extraordinary teachers: Rick Frishman and Robyn Friedman Spizman. Rick and Robyn are each bestselling book marketers, and together they have written the most comprehensive ... [Link]

    In a Box in the Closet…

    Posted 15 months ago

    So many times we are focused on finding methods, tricks, techniques and processes that will unfailingly propel us to the land of our dreams. Sometimes we forget principles that pull ... [Link]

    Bestseller Ideas

    In this week’s interview, Dean Rotbart and Michael Drew discuss the likelihood of a book idea becoming a publishing success. In their discussion, they reveal how to identify whether your idea is bestseller material. Do you really have a sure-fire idea for a bestseller? Hear what they have to say . . . .

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