Branding is important. It’s creating you as a “product,” recognizable for what you represent, whether its your expertise, your reliability, your message
And branding isn’t just about companies. Although I don’t believe that people are corporations, people can be branded and represent their own business interests.
Consider that the singer… Read more   

… Read more   I met Gore Vidal once at a book event a few years ago. He was seated in a wheelchair – his health was fragile at that point – and was entertaining admirers like a disabled monarch.
Vidal, who died this past summer, did have an aristocratic air about him, and