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Branding Your Book (and the Star Wars Effect)

The best way to get your book noticed may be to say that it’s all about the casting of the next Star Wars movie.
News of who’s going to be appearing in J.J. Abrams’s new film, the as-yet-untitled “Star Wars: Episode VII,” was shouted about online, both nationally and internationally. A mere author can’t compete with [...]

Brand Yourself

Branding is important. It’s creating you as a “product,” recognizable for what you represent, whether its your expertise, your reliability, your message
And branding isn’t just about companies. Although I don’t believe that people are corporations, people can be branded and represent their own business interests.
Consider that the singer Jay-Z is a brand – in addition [...]

The Gore Vidal Brand

I met Gore Vidal once at a book event a few years ago. He was seated in a wheelchair – his health was fragile at that point – and was entertaining admirers like a disabled monarch.
Vidal, who died this past summer, did have an aristocratic air about him, and for someone who loved writing about [...]

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