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Grand Theft Auto and Books

Apparently the real money is in video games. “Grand Theft Auto V” racked up $800 million in sales in just one day .
That makes even the colossal sales of Harry Potter books seem almost insignificant.
Books are not videos, of course. And even grosses of blockbuster movies cannot really rival the sales of a video game.
But [...]

How to Network With the Elephant in the Room

As those who have benefited from business networking know very well, belonging to a networking group that meets regularly helps members establish and maintain relationships that can prosper for years. It’s almost inevitable, however, especially in the ways that these groups are structured, that you wind up in business networking situations with people that you [...]

Both ‘Old’ and ‘New’ Are Vital to the Success of a Networking Group

A lot of people assume that referral groups and other networking organizations are only for those who are young, new to business, and hungry to grow their businesses. The studies, however, don’t support that line of thinking. In fact, it has actually been shown that the ages of referral-group members range from the 20s [...]

The NEW Definition of Networking

Twenty years ago, I wrote the first edition of The World’s Best Known Marketing Secret. In the book, I introduced several new terms to the business community, specifically in how these terms applied to ways to grow a business.
One term that seemed to have multiple meanings concerning business growth at the time was “networking.” For [...]

How Much Time Should You Devote to Networking?

The secret to getting more business through networking is. . . spending more time doing it!
OK, well, it’s a little more complicated than that because you have to spend time doing the right things. Devoting the necessary time, however, is the starting point. So: How much networking time (or NetTime) should you spend developing your personal network and [...]

In Business, It’s Culture that Eats Strategy for Breakfast

Strategy is often talked about in business schools. In fact, strategy is a primary focus there. Culture, however, is less understood. Culture involves a variety of contributing factors, including a blend of attitudes, beliefs, mission, philosophy and momentum that help to create and sustain a successful brand. Culture represents the vision, norms, symbols, beliefs, behaviors [...]

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