Grand Theft Auto and Books

Apparently the real money is in video games. “Grand Theft Auto V” racked up $800 million in sales in just one day .
That makes even the colossal sales of Harry Potter books seem almost insignificant.
Books are not videos, of course. And even grosses of blockbuster movies cannot really rival the sales of a video game.
But [...]

Influence Without World-Changing Innovation

Innovating from within can be just as important as creating something entirely new.
Take Samsung. The South Korean electronics and appliance maker is second only to Apple in sales of smart phones and, in the words of an article that in today’s New York Times, it believes that customers know what they want, rather than Apple’s [...]

South Park Rides Many Waves

Be true to yourself, and you’ll likely do well no matter what the cultural climate is.
At least that’s the story from “South Park” creators Trey Parker and Matt Stone.
In his New York Times media column, David Carr wrote,
The success of “South Park” is a stark lesson in the fundamentals of entertainment: if you tell stories [...]

How to Network With the Elephant in the Room

As those who have benefited from business networking know very well, belonging to a networking group that meets regularly helps members establish and maintain relationships that can prosper for years. It’s almost inevitable, however, especially in the ways that these groups are structured, that you wind up in business networking situations with people that you [...]

6 Press Release Strategies for 2013

Abstract: The press release strategies that worked so well for you over the last 3-4 years will be less effective in 2013. These six press release strategies will improve your online visibility and power of persuasion.
2012 was a strange year for the press release. Google Pandas and Penguins ran amok and almost brought [...]

Both ‘Old’ and ‘New’ Are Vital to the Success of a Networking Group

A lot of people assume that referral groups and other networking organizations are only for those who are young, new to business, and hungry to grow their businesses. The studies, however, don’t support that line of thinking. In fact, it has actually been shown that the ages of referral-group members range from the 20s [...]

The NEW Definition of Networking

Twenty years ago, I wrote the first edition of The World’s Best Known Marketing Secret. In the book, I introduced several new terms to the business community, specifically in how these terms applied to ways to grow a business.
One term that seemed to have multiple meanings concerning business growth at the time was “networking.” For [...]

How Much Time Should You Devote to Networking?

The secret to getting more business through networking is. . . spending more time doing it!
OK, well, it’s a little more complicated than that because you have to spend time doing the right things. Devoting the necessary time, however, is the starting point. So: How much networking time (or NetTime) should you spend developing your personal network and [...]

From Platform to Publishing Success

Yet another blogger has capitalized on the popularity of her site to become a bestselling author.
The blogger, Deb Perelman, has a popular blog, Smitten Kitchen, and now a very popular cookbook for which she was apparently given an advance of $400,000.
What Perelman did, of course, is what many people are doing: she built a platform [...]

In Business, It’s Culture that Eats Strategy for Breakfast

Strategy is often talked about in business schools. In fact, strategy is a primary focus there. Culture, however, is less understood. Culture involves a variety of contributing factors, including a blend of attitudes, beliefs, mission, philosophy and momentum that help to create and sustain a successful brand. Culture represents the vision, norms, symbols, beliefs, behaviors [...]

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