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The Story of a Methodical Personality

Beneath the Cover, promote a book, writing a book, methodical personality

We’ve been looking at how to market to the methodical personality. To recap, methodical personalities prepare and organize before they take action. They appreciate facts. They value organization and routine. They prefer to think and speak about details and specifics. They are thoughtful. They plan in advance and want to know all the details. Here’s […]

Marketing to the Methodical Personality

Beneath the Cover, writing a book, promote a book, methodical personality

We’ve been looking at how to market to different personality types. Here we will look at what we call the methodical personality. Methodical personalities prepare and organize before they take action. For methodical personalities the completion of a task is its own reward. They appreciate facts, they want hard data and they demand that information […]

How to Present Your Services to a Spontaneous-Personality Client

Beneath the Cover, writing a book, promote a book, spontaneous personality types, The Wizard of Oz

In our last post on working with spontaneous personality types, we looked at the buying needs for this spontaneous personality. Here we will look at how you present your product, service, approach and methods to this personality type. Presentation is what a business does to meet the needs of personas through using all of the […]

Uncovering Spontaneous Buying Needs

Beneath the Cover, writing a book, promote a book, spontaneous personality

In our last post on working with spontaneous personality types we looked at the value words that the spontaneous personality type responds to – words such as exciting, enjoy, edgy. Here we will look at the buying needs for the spontaneous personality type. What is the need, problem or opportunity that you will identify and […]

The Valued Words for Your Spontaneous-Personality Client

Beneath the Cover, writing a book, promote a book, how to write a book, spontaneous personality type

In our last post on working with spontaneous personality types will look at how you might with the spontaneous persona for your business, and need identify and focus on the core values of the spontaneous personality type. —Driven by the need to enjoy the moment, a Spontaneous seeks excitement, attention and fast-paced living to fill […]

How to Speak to a Spontaneous Personality

Beneath the Cover, writing a book, promote a book, spontaneous personality, spontaneous motivations

In our last post, we looked at the narrative of the Cowardly Lion, who embodies a spontaneous personality, at least as seen through the story of The Wizard of Oz, the Cowardly Lion Here, we look at how to speak to that spontaneous personality type. To best communicate with the spontaneous personality for your business […]

The Story of the ‘Cowardly Lion,’ a Spontaneous Personality

Beneath the Cover, writing a book, gravity well, spontaneous personality, The Wizard of Oz, Cowardly Lion

In our last post, we began to look at the narrative of a spontaneous personality, using as our starting point a character from the classic tale The Wizard of Oz, the Cowardly Lion Here is that Lion’s story, loosely adapted from the well-known book and film. Most of the time, the Lion enjoys being what […]

Understanding the Spontaneous Personality for Your Work

Beneath the Cover, writing a book, spontaneous personality, impulse with action

In my last several posts we’ve looked at the competitive personality. Here we’ll begin to look at the spontaneous personality type. As I mentioned, knowing who makes up your audience, from an individualized perspective that you can obtain from personality studies, can help you better target and speak to your audience. We work with our […]

Aiming for the Competitive Personality in Your Work

Beneath the Cover, writing a book, competitive personality

In my last post, we looked at how, in communicating directly with a competitive personality, certain words appeal more than others – so-called valued words that specific personas use and look for when gathering information to make a decision. Competitive personalities also want strong words that imply success and strength, in answering certain questions: What […]

Words that Work with a Competitive Personality

Beneath the Cover, writing a book, competitive personality, valued words

In my last post, we looked at how to begin communicating directly with a competitive personality, one who is driven by the need to control, excel and win, who seeks mastery so she can achieve her goals. You ask and answer questions about the motives behind the actions of such competitive personality types in order […]