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Networking, Asian Style

Understanding cultural differences when doing business around the world is becoming more important in a global society. Even within large countries like the United States, there are differences from one region to another. When you go beyond that and look at one country vs. another, the differences become even more impactful on business. When we […]

Stick to the Schedule

So, how’s your writing going? You’ve got a schedule, right? And you’re sticking to it. Right? If you’ve got a platform you’re building to attract an audience, you’re sticking to your timetable for creating blogs, answering emails, writing the book? This is an area where a lot of writers get stuck. And it’s an area […]

Uncovering Spontaneous Buying Needs

Beneath the Cover, writing a book, promote a book, spontaneous personality

In our last post on working with spontaneous personality types we looked at the value words that the spontaneous personality type responds to – words such as exciting, enjoy, edgy. Here we will look at the buying needs for the spontaneous personality type. What is the need, problem or opportunity that you will identify and […]

Communicating with a Spontaneous Personality Type

Beneath the Cover, writing a book, promote a book, how to write a book, spontaneous personality type, spontaneous Motivation

In our last post on working with spontaneous personality types, we explored the narrative of the Lion from the classic tale The Wizard of Oz, to demonstrate how this persona might display his personality type, within the context of a story. Along the lines of the kind of story our clients would craft for their […]

Relationships Are Currency

Beneath the Cover, writing a book, promote a book, how to write, referral marketing, networking strategy

How many times have you seen an entrepreneur, maybe even yourself, go to a networking event, meet a lot of people, and then leave and never talk to them again? Too often, right? And it’s not because you don’t like them or ever want to see them again, but because you’re a busy person with […]

How to Speak to a Spontaneous Personality

Beneath the Cover, writing a book, promote a book, spontaneous personality, spontaneous motivations

In our last post, we looked at the narrative of the Cowardly Lion, who embodies a spontaneous personality, at least as seen through the story of The Wizard of Oz, the Cowardly Lion Here, we look at how to speak to that spontaneous personality type. To best communicate with the spontaneous personality for your business […]

Understanding the Spontaneous Personality for Your Work

Beneath the Cover, writing a book, spontaneous personality, impulse with action

In my last several posts we’ve looked at the competitive personality. Here we’ll begin to look at the spontaneous personality type. As I mentioned, knowing who makes up your audience, from an individualized perspective that you can obtain from personality studies, can help you better target and speak to your audience. We work with our […]

Words that Work with a Competitive Personality

Beneath the Cover, writing a book, competitive personality, valued words

In my last post, we looked at how to begin communicating directly with a competitive personality, one who is driven by the need to control, excel and win, who seeks mastery so she can achieve her goals. You ask and answer questions about the motives behind the actions of such competitive personality types in order […]

Understanding the Competitive Personality

Beneath the Cover, writing a book, competitive personality

In my last post, we began to explore the four basic personas. Here we’ll look at the first one, a type that we is often referred to as the competitive personality. Competitive personalities seek competence in themselves and others. They can be intense and very persuasive about getting their own way. They are particularly irritated […]

Understanding the Persona Advantage

Beneath the Cover, writing a book, Persona Architecture, uncovery process

In my last post, we looked at two scenarios to help you understand how knowing who your customer is on a personal level can lead to a deeper engagement with that audience. Here and in the next few posts we’ll look at the four basic personas. People have been interested in the correlation between personality […]