PromoteShare and amplify your voice.

Enlightenment, Society, and Soul Purposes

We’re all seeking enlightenment in one form or another, and particularly today, in our civic cycle, which emphasizes transparency and connection over self-interest and smoke-and-mirrors. You may have noticed that we’ve been in a recession for a couple of years now (though some economists insist it’s over – tell that to the barely employed or […]

Defining the Journey for Your Customer

We want our clients to tell us their stories. We want them to make sense of their lives, at least as it relates to their business. With a narrative, you can arrange things and get a sense of what your forward momentum might be – the plot of your business. This is, in a way, […]

Big Questions to Ask Yourself to Know Your Goals

Few of us have maps to get to where we want to go. It’s the nature of life: you live it as you can. But it’s also the nature of our current world, where so much distracts us from focus. “The modern world, in fact, can be viewed as a prodigious conspiracy against mastery,” writes […]

Looking Ahead to the Future of Books and Publishing

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Traditional reporting would have you believe that sales of e-books are plateauing. According to a New York Times article published last September, “E-book sales fell by 10% in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for […]

Interview Questions for Your Book

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

In my last post, we looked at setting up interviews for your book promotion. As part of your interview process you’ll have sent out press kits to journalists, bloggers and podcasters. Those kits should include a Q&A document in which you pose and answer questions related to your topic and yourself. This is an important […]

Getting Book Reviews

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Book reviews are hard to get. Harder than ever, in fact, since so few newspapers run book reviews (or employ book reviewers). Most magazines only pay passing attention to books, and you can forget television, unless you’re already a celebrity author, and your book won’t be reviewed as much as perhaps mentioned, if you happen […]

Targeting Book Clubs for Your Book

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Book clubs can be a powerful marketing tool for your book – if it’s chosen by the club, that is. When you or your publisher submits your book to a book club, make sure it fits the club’s selection criteria. If you think your book might fit (but you’re not sure), it probably doesn’t. The […]

Book Clubs and Your Book

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

There are book clubs for just about every topic of book. And these days, when so many of us are looking for recommendations on what to read, a book club is a great way for people to focus on a subject or field that interests them. For you, book clubs offer a unique pre-publication opportunity. […]

Endorsements Help People Focus on Your Book

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

One of the first things some publishers will ask of potential authors is whom they’re going to have endorse their book. The thinking is that if you know enough powerhouses who are willing to say you’re worth a reader’s time, it’s more likely your book will be successful. This is a big if – endorsements […]

Features Tell, but Benefits Sell

Beneath the Cover, marketing strategy, business strategy, benefits sell

The year is 1957. Imagine for a moment a humble family living in the midwestern United States: a husband, wife, and four kids under the age of 12. Struggling to make ends meet, the father, desperate to earn a better income and a better life for his family, decides to start a door-to-door vacuum cleaner […]