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Your Book’s Electronic Press Kit

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

While you need a quality press kit to send to reviewers, it’s more and more likely that this press kit will be virtual rather than physical. Journalists – and just about everyone else in the media – prefer to receive digital press kits rather than paper-and-cardboard ones, to save on having to store or file […]

Your Book’s Press Kit

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

You need a quality press kit to send to reviewers and journalists and media sources. A press kit is a promotional package that includes such things as a cover letter, a brief biography of the author or authors, photographs of the author or authors, a mockup of the book’s cover and other information pertinent to […]

Promoting Your Book

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

You need to start promoting your book far in advance. In the next few blogs, we’ll look at the process of getting people to pay attention to your book – and to buying it. Why do you need to start your book promotion so far in advance? Well, suppose your book has just been published, […]

Drumming Up Interest in Your Book Long Before It’s Published

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

You don’t have much time to make a mark on readers once your book is published. Even after bookstores stock your book, they usually give the book fewer than 90 days (if that) to prove that you have the marketing platform and the public relations to drive sales. Good will means nothing here: good sales […]

Create a Marketing Plan Before Your Book Is Published

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Too often, authors wait until they’ve finished writing their books before they begin working on their marketing plan. This is like delaying your planning for a long-distance journey until the day before you’re due to arrive in a distant city and you realize that your journey will take longer than you had anticipated. Similarly, by […]

Your Book’s Marketing Plan

Beneath the Cover,publishing, marketing, writing a book, platform, gravity well

The key to your book’s success is creating and executing a fully developed marketing plan. You can have a wonderful marketing platform, an ideal niche market and an engaging and well-written book, but without a fully developed plan to market that book, you will waste your time, your effort and your money. On top of […]

Common PR Mistakes: Flying Blind

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

We’ve been looking at some public relations errors in book campaigns (in our last post we looked at not targeting the right media). Another common public relations mistake in book-promotion is not having a clear strategy, or engaging in PR rather than working a public relations campaign. Don’t charge ahead without a strategy. When you […]

Common PR Mistakes: Not Identifying the Right Media

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

We’ve been looking at some public relations errors in book campaigns (in our last, we looked at overstating your claims). Another common public relations mistake in book-promotion is lack of direction, that is, not identifying and targeting the right media for your book. Public relations campaigns often fail because they haven’t pinpointed target media. Authors […]

Common PR Mistakes: Making Unsubstantiated Claims

Beneath the Cover,publishing, marketing, writing a book, platform, gravity well

A common book-promotion public relations mistake is to make unsubstantiated claims. You’ll turn off readers and buyers. Don’t exaggerate or sensationalize your ideas, findings or services. In your effort to reach your target market continually during your public relations campaign, it’s difficult to present on a consistent basis fresh and exciting material. And as a […]

Common PR Mistakes: Overpromising

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

In your book promotion efforts, there are some common public relations mistakes that you should avoid. We’ll look at them in this next series of posts. First up is the mistake of pursuing instant gratification. Don’t expect that everyone will immediately herald your book and want to interview you. Successful PR require a long-term approach. […]