PublishTest and refine your voice.

Repeating Your Message so That It’s Recalled

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

We’ve been looking at frequency and repetition for your public relations campaign to be effective. Why does the message have to be repeated so frequently? Think in terms of short-term memory. When we sleep, the least relevant electrical memories are erased. So every time a person in your target market goes to sleep, that person […]

Imprinting Your Message on a Buyer

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Your public relations plan for your book needs to be consistent, frequent and memorable. Short-term or working memory is like electricity. The RAM on your computer is up and working as long as you have the power on. But if your turn off your computer you lose whatever you didn’t save to your hard drive […]

How People Remember Your Message

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

We have all walked into a room and realized that we’ve forgotten why we walked into it. And we’ve gone into a grocery store without a list and not bought the item we were sure we wouldn’t forget to buy. Your PR goal with your book is not only that people will remember your book […]

Being a Source for Journalists Helps Your Book

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

If you offer key journalists and bloggers – those who cover your area of expertise – quick and reliable information, they will return to you in the future. You will become a source for them. The information you provide should not only come from you, and it should benefit only you. As you read articles […]

Steps Toward Getting Noticed

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Remember, when you want to find publicity for your book, that the media is looking for a story. You need to have answers to the questions of why now, why this story, what’s important about it, and why should anyone care. First, select the few key journalists or bloggers who cover your market. Read the […]

Getting Your Share of Attention

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

So many stories, so little room (even online). Imagine an all-you-can-eat buffet where the cost of the meal has been covered but there’s only enough roast beef for 10 people. Now, imagine that those 10 people will be selected not on a first-come, first-served basis, but on the subjective decision of the carver. There’s a […]

Your Website Can Be as Important as Your Book

Beneath the Cover, target market, publishing, marketing, writing a book, platform, gravity well

The electronic newsletter today acts as the first layer of the gravity well through your website. Bear in mind, though, that the tools that make it easier for you to reach your niche market through your website also make it easier for other authors to reach the same target market. Simultaneously, your target market has […]

How Visitors Today Dip into Your Gravity Well

Beneath the Cover, build your audience, publishing, marketing, writing a book, platform, gravity well

Today authors interact with their audiences in different ways than in the recent past, before the internet age. But they’ve still got to show up, albeit virtually. Today we are able to reverse the old way of attracting people through seminars, and building a fan base through an old-fashioned meet-and-greet. The internet gives us an […]

Doing What Works to Get Noticed Getting

Beneath the Cover, editing and designing, publishing, marketing, writing a book, platform, gravity well

We’ve been looking at how to draw visitors to your site, and to your book (and to your products and services). In the past, before the internet, the main way an author got people to sign up for his or her newsletter was through seminars. Just as with the indie rock band we spoke about […]

Getting Your Site Noticed by Search-Engines

Beneath the Cover, search engines, publishing, marketing, writing a book, platform, gravity well

We’ve been looking at the elements of your site that draw people further into your gravity well. First, people have to find your site – here we look at search engines. You need the help of internet search engines to bring people form your niche market to your website. As you work with a site […]